Professional Documents
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Question 3
Question 3
Audience Feedback
In order to gain feedback from my specified audience
members, for my production as a whole, I handed
questionnaires to those who fit my specific age
category. By doing this, I was able to find out areas of
improvement and equally, strengthened areas from
which I could based my improvements. Once concluding
the questionnaires form my target audience, I
constructed a questionnaire for my production, for those
who did not fit into my target audience, to identify any
areas from which they believed also, to be improved but
also to maintain, knowledge that I had in fact addressed
my target audience carefully and correctly.
Reception Theory
Reception theory is the idea that a text is not just passively accepted by an
audience but the audience interprets the meaning of the text based upon their
own life experiences. This idea links to Stuart Halls suggestions of the
encoding and decoding of media products in the ay that those who create a
media product encode it and then we, as audience, decode it and can
conclude different interpretations of said product depending on our own
background.
Therefore, for my production, it would appear to one audience that there could
be more than one interpretation of the narrative. For example, depending on
the viewing audience, it may appear that the narrative tells the story of
numerous fairy takes in an innocent and angelic way, relating to the original
fairy tales form which we took our inspiration. However, to another audience
group, it may appear in a more disillusioned way, portraying the idea that the
female character, at the beginning of the video, drinks a substance within the
drink that could be classed as drugs and therefore, all of the narrative itself is
a hallucination due to the way that she falls into a mysterious world and meets
fantasy creatures.
The last few questions of my questionnaire asked the audience if there were any
offensive aspects of the product such as the representation, gender or ethnicity
and for all of my responses, I counted that none had any reference to any
particular aspect of my digipak, thus implying that the pack was suitable for the
target audience overall. The next question (question 9) asked the audience what
the strongest aspects of my digipak were and from my results I found that the
imagery and the sketches that I created or my inside panels were unique and thus
one of the strongest features in correlation with the video production that we had
created. Another strength of my work was that of the text and the font. For
example, one response quoted that the track listing alignment worked well with
the images, creating a simple but effective feel to the final panel. These comments
allowed me to understand, not only my strongest areas but also those that would
need improving in future products, such as the difference in colouration between
panels 1 and 4 and 2 and 3 and also the eye flow of the front panel. An
improvement would be making the band name bigger in order to make it more
coherent with the back panel.
Continued
Digipak Design 1