Professional Documents
Culture Documents
1 DM Intro
1 DM Intro
MARKETING
Fall 2014
Strategic
Marketin
g
Other
Frameworks
Nourhan Darwesh
Senior Account
Executive
Companies also
can insure that
their message is
sent the way
they want
because there
are no
intermediaries.
Contacting and
influencing carefully
chosen prospects with
means such as
telemarketing and
direct mail advertising.
there is a direct
interaction of the
customers with the seller
without any
intermediaries. Here, the
role of the intermediaries
is nil.
Eriny Zaky
TOOLS
1.
2.
3.
4.
5.
6.
7.
Changing channels
consumers use a lot of channels now, and
sometimes use them interchangeably during
just one transaction.
Pitfalls/Issues/Problems
Check out
300 page
Target Marketing
Early 2000s
Versus
60 page
http://www.targetmark
etingmag.com/magazi
ne/targetmarketing/archive/oct
ober2012
Required:
Submit paper/printout of slides BEFORE presentation.
Present
Show copy /video/image of assigned DM tool
One member of group to present (max 5 min)
Describe: what, where, why, to whom, how, by whom? Is the tool used
Support by identifying industries/ categories/ brands