PARKING

MANAGEMENT
SYSTEMS

BY IMAGE PROCESSING TECHNOLOGY

Carolin Margieh
Mohammad Anisur Rahman

Agenda
A Typical Day at Israel
Problem to be Solved
Alternative Solutions
Image Processing
Target Market
Consumer Survey
Cost-Benefit Analysis
SWOT
Next
Steps.
Q&A

A Typical Day at Israel

Second Parking
Lot

Has a
Lovely Car

Finally She
Got Parking
Space

First Parking Lot

S
tu
ck

in

h
ec

oi

n
t

Stuck in Traffic

A Sweet Professional Girl in Israel

A Typical Day at Israel

B
A
C

Problems?

Discovery

If there is a check point, on average

1.5 hrs. lost.
Searching for Parking 10-30min.
30% of the traffic on the roads is due to
drivers looking for parking spots.
Compensate Work hours
Productivity Decreased
Career Issues

Alternative Solutions

Gate 1: Idea
Screening

Manual

Existing, Inexpensive but

Inefficient

Gate Sensors

Existing

Expensive (Millions
Laser /UltrasonicDollar)
/

Infrared Sensor

Cannot Specify Parking

Less Expensive
Image ProcessingSpace
Efficient
Assign Specific Parking
Space
Secured

Image Processing

Gate 1: Idea
Screening

Stage 1:
Scoping

Target Market
Why Israel ?

Why not USA?

1. Cameras are already

installed

1. Less than Israel or in

some cases no
camera installation

2. Stable and dry

weather
3. Employees are
already
commissioned
4. More concerned
about security

2. Volatile Weather
3. Alternative Needs
4. Relatively less
concerned about
parking security

Target Market Size

How Big is our market?

# of population= 7.5
million
75.5% Jewish
20.3% Arab
4.2% other
Area= 22,451 square
Capital= Jerusalem
The land for three
religion

Why there is high securities

concerns?

Target Market
Why employers would be interested to
buy this technology?
The cost is feasible.
Israel considered as leading country in
innovation
To maintain employees productivity.
Some companies hire employee in order
to direct drivers inside the parking lot.

Target Market Size

Large cities in Israel:
Jerusalem, Tel-Aviv, Haifa & Kraiot,
Natanya, Eilat

28 Governmental parking lots

10 Shopping Centers & 14- Malls
33 Hospitals
7 Universities
28 Colleges
7 Airports (

In 2009, Companies such as Intel built

a 5-floor parking lot on 30,000 meters
in Haifa and there are still projects in

Target Market Size

How Big is our market?

Target Market Size

Example for the Malls market in Israel

Market Research
Market research
Interview professionals from the USA
Targeting the Israeli Market

Interview three managers for parking in

Israel
Implementing the imaging processing
Technology is feasible.

Survey for consumers

There is a need. The customers are ready to
pay.

Consumer Survey
What do you think about the solution?
68%

32%

Very efficient Efficient

0% Unnecessary
0%
Moderate

0%
Other

Consumer Survey
Which parking lot you will prefer?
85%

9%

6%
0%

Consumer Survey
Imagine you are going to shopping
center (The twin tower, 3,500 parking
space).
Are you
52% ready to pay extra to have
this solution?
24%

24%

0%

Consumer Survey
How much are you ready to pay extra?
34%

34%
28%

3%

1-2 NIS

3-4 NIS

No extra

$1 US = 3.65 NIS

Other

Consumer Survey
Do you like the idea in general?
60%

34%

6%

Highly like it

Like it

Moderate Don't0%
like it

0%
Other

Consumer Survey
Sharing some comments:
Its interesting, but how this solution will
work? We should try it first in order to
know if its efficient.
Very nice idea!
A wonderful idea! I have experienced it
before in LA. It has sensors for the empty
parking lot .
Its always great to be exposed to new
creative and practical ideas.
Great idea!

Cost Benefit Analysis: Without CameraBusiness

Case
Without Camera Installation
Items
Costs
Commercial Software
700.00
Custom Build Modules
10,000.00
ICT Equipment
4,000.00
Display Boards@ LCD
1,000.00
POS: Computer and
Printer @ 1 terminal
600.00 NPV
Others
2,000.00 Payback
Total
18,300.00 Period
CostMarginal Revenue
Benefit
Average Extra Payment
0.67 Ratio
Peak time 200 cars per day
(Assuming 1000 car
facilities)
Monthly
Yearly

134.00
3,484.00
41,808.00

115,557.4
3
6 Months
8.92
times

Business
Case

Cost- Benefit Analysis: With Camera

Items
Costs
Commercial Software
700.00
Custom Build Modules
10,000.00
ICT Equipment: Servers, Routers,
Others
4,000.00
5 Display Boards@ LCD
1,000.00
Camera 200 @ 5 car each @ $45 9,000.00
Camera Server 250 @ 4 camera
NPV
each
50,000.00 Payback
POS: Computer and Printer @ 1
Period
terminal
600.00 CostOthers
2,000.00 Benefit
Marginal
Revenue 77,300.00 Ratio
Total
Average Extra Payment
Peak time 200 cars per day
(Assuming 1,000 car facilities)
Monthly
Yearly

0.67

134.00
3,484.00
41,808.00

$61,921.06
1.85 Years
2.15

Business
Case

SWOT
STRENGTHS
1.
2.
3.
4.

Relatively Less costly

High Payoff
Quick Payback Time
Secured

OPPORTUNITIES
1. Cameras are already Built-in
2. Security Issue

WEAKNESS
1. Vendor Dependency
2. Implementation Problem due
to security
3. Negotiation & Politics

THREATS
1. Alternative Technology
2. Dependence on specific
suppliers

Next .
State 3: Development of the other
modules of the software
Gate 4: Testing the System in Lab
Stage 4: Test Marketing
Gate 5: Review Test Marketing Result
Stage 5: Sell and Implement in the
Buyer Facility
Post Launch: Modify System with
new Technology