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Case Study Coca Cola
Case Study Coca Cola
Bottler Pakistan
Limited
Strategic Management
Submitted By:
Amajd
Samuel
15701
Haris Sobia Jamali 19471
Sidra Babar
Question # 01
Critically evaluate Coca Colas Mission and
Vision Statement?
Mission Statement:
Include the basic beliefs, core values, & aspiration of the
company.
Mission Statement explain how will serve its customer based on
the Company s strength & ambition.
It include the business function & target markets and long term
views.
Companys willingness to meet the demand of the consumers.
Whereas:
Lack in distribution and no product advancement
Question # 01
Vision Statement:
Coke vision provide the direction and help to prepare for the future.
Vision statement contain Future focused, Directional, purpose driven,
value based for the
Peoples, partners, shareholders and employees.
It provide guidance to achieve 2020
vision provides guidance for daily decisions and actions
Whereas:
Question # 02
Create an IFAS for Coca Cola Beverages Pakistan
Limited (CCBPL).
Internal Factor Analysis Summay:
Strength
Weakness
Question # 03
Create an IFAS for Coca Cola Beverages Pakistan
Limited (CCBPL).
Internal
Factors
Strength
Brand
Packaging
Mass Production
Weakness
Reliance
Carbonated
No incentive
Promotional
activity
Diversification
Snacks industry
Distribution
Unpopularity
Weigh
t
(%)
0.70
0.06
Rating
(15)
4
3
Weighted
Score
2.1
1.8
Question No 03
Create an EFAS for Coca Cola Beverages Pakistan
Limited (CCBPL).
External Factors Analysis Summary:
Opportunity
Making more Contracts and acquisition with bottlers and
distributors
Line extension like introduce new flavors
Market and popularize the less known products like Kinley water.
Introduce Energy drinks.
Re-schedule and realign market campaign with company vision
and mission
initiate in the snake industry.
Inauguration of new plants (Baluchistan)
Threats
Fake products.
Increase the price of raw materials.
External Competitor
Question No 03
Create an EFAS for Coca Cola Beverages Pakistan
Limited (CCBPL).
External
Factors
Analysis
Summary:
External
Weigh
Rating
Weighted
Factors
Opportunit
y
Contracts
Line Extension
Popularize
Energy Drinks
market
campaign
snake industry
production plants
Threats
Fake Products
Increase Raw
Price
t
(%)
(15)
Score
Supplier
Power of Supplier
No, of important Suppliers.Few
Switching costHigh
Availability of substitutes..Diff
Threat of forward
integration..Low
Import of Buyer industry to
suppliersBuy LP
Importance of suppliers product
to the buyers businessHigh Imp
New Entrants
Industry
Competitor
s
Substitutes
Competitive Rivalry
Composition of Competitors
Equal Size
Mkt. Growth rate.High
Scope of
competition..Global
Fixed storage Cost.High
CapacityLarge
Increase Degree
of differentiation..High
Strategic Stake.High
Buyers
Power Of Buyer
No of Important buyers
Many
Threat of Backward
integration..Low
Product
supplied.Specli
Switching
cost..Low
% of buyers
cost.High
Profit earned by buyer
High
Imp to final quality of buyers
Comment
LOW
of Scale
HUF
HF
Investmen
ts in
automated
bottling
plants/
capital
High
MUF
Ample
Access to
distributio
n channels High
Expected
retaliation
High
Differentia
tion
MF
Comment
High
HF
Experienc
e Curve
Govt.
Action
Exit
Barriers
Specialize
d
Operation
al Assets
Significa
nt
Low
High
HUF
MUF
MF
Fixed Cost
of Exit
HF
Strategic
interrelation
ship
Comment
High
Low
Government
Barriers
HUF
MUF
MF
Competitive Rivalry
Factors
Rating
Compositi
on of
HF
Competito
rs
Comment
Equal
Size
HUF
MUF
MF
High
Mkt.
Growth
rate
Global
Scope of
competitio High
n
Fixed
storage
Cost
Capacity
Large
Competitive Rivalry
Factors
Rating
Increase
Degree of
HF
differentia
tion
Comment
High
High
Strategic
Stake
HUF
MUF
MF
Power Of Buyer
Factors
Rating
Number of
Important
buyers
Comment
Many
HUF
HF
Threat of
Backward
integration
Switching cost
Product
supplied
Low
MUF
MF
Specialty
Low
Switching
cost
% of buyers
cost
Profit earned
by buyer
High
High
Power of Supplier
Factors
Rating
No, of
important
HF
Suppliers
Comment
FewHUF
MUF
High
Switching
cost
Difficult
Availability
of
substitutes
Low
Threat of
forward
integration
Buys large
proportion
Importance
of Buyer
industry to
MF
Power of Supplier
Factors
Rating
Importance
of suppliers
HF
product to
the buyers
business
Comment
HighHUF
Importanc
e
MUF
MF
Comment
Low
HUF
Low
Aggressiveness
of substitute
products in
promotion
Perceived price/
value
High
MUF
MF
Comment
Unfavorable Neutral
Favorable
The End