CASE WORK 1

ENTREPRENEURIAL MINDSET,
CULTURE, AND LEADERSHIP

Strategic Entrepreneurship
Entrepreneurshi
p

Integrati
on

Strategic
Management

Model of Strategic Entrepreneurship

Entrepreneuri
al Mindset

Entrepreneuri
al Culture and
Entrepreneuri
al Leadership

Managing
Resources
Strategical
ly

Applying
Creativity
and
Developing
Innovation

Competiti
ve
Advantag
e

Wealth
Creatio
n

Ireland et al., 2003

Entrepreneurial Mindset
Way of thinking about business that
focuses on and captures the benefits
of uncertainty (McGrath & MacMillan,
2000).
A growth-oriented perspective
through which individuals promote
flexibility, creativity, continuous
innovation, and renewal
(Ireland, Hitt, & Sirmon, 2003)

The Components of An
Entrepreneurial Mindset
Recognizing
entrepreneuri
al
opportunities

Entrepreneuri
al alertness

Real options
logic

Entrepreneuri
al framework

Entrepreneurial Culture
A system of shared values and beliefs that shape the
firms structural arrangements and its members actions
to produce behavioral norms (Dess & Picken, 1999)
Fosters and supports the continuous search for
entrepreneurial opportunities that can be exploited with
sustainable competitive advantage (McGrath &
MacMillan, 2000)

Entrepreneurial Leadership
The ability to influence others to manage resources
strategically in order to emphasize both opportunityseeking and advantage-seeking behaviors (Covin &
Slevin, 2002; Ireland & Hitt, 1999; Rowe, 2001).

Six Imperatives Characteristics of

Entrepreneurial Leadership
Nourish an
entrepreneurial
capability

Protect
innovations
threatening the
current business
model

Make sense of
opportunities

Question the
dominant logic

Revisit the
deceptively
simple
questions

Link
entrepreneurship
and strategic
management

Source : Euromonitor Internationa

Indonesian Career Women

Nowdays
Career Women
The number of career women is intensifying,
especially in big cities such as Jakarta and Surabaya.

Daily Make Up Routine

Many Indonesian women are very focused on
grooming and wear make up every day once they
start to work. Working women feel the need to look
clean and attractive because it gives them
confidence
at work and when they meet people.
Grooming
Time
They go to hair salons at least once a week. Many
spend Rp300,000 (US$25)-Rp1 million (USD$76)
every month on skin care clinics and weekly visits to
beauty salons for massages, facials, manicures and
other treatments.

Indonesian Career Womens

Problems
Many career women live far away
from city centres where they work
and sacrifice around three hours a
day to commuting back and forth.
The busy urban lifestyle making
career women only have a little
time to do hair treatment at a
beauty salon.
Source : Euromonitor International

Background

The GAPs
Living
in
urban
areas

Busy

Traffic
Jam

Dont have many time

to have a proper make
up and hair done.

Source : Euromonitor International

The Opportunities
The increasing number of
career women in big
cities.

However, despite the fact

that some consumers
perceive hair dryers and
other hair care
appliances to be
damaging to hair, the
demand for these
appliances continued to

Career women are

expected to have a good
appearance, but they
have no time because it
has a busy schedule, the
area that can be reached
in the work is not widely
Benefiting from
Indonesias better
economic situation and
stable inflation, hair care
appliances is recognized
as an affordable
necessity. The age of
consumers using hair
care appliances is getting

What Career Women Wants

and Needs For Their Daily
Beauty
Rela
xing
Tim
e

Be
Ma auti
ke full
Up y

Fast
Treatment

to
e
s
Clo eir
Th e
Offic

t
a
e r
r
G ai
H o
D

References
Ireland, R. D., Hitt, M. A., & Sirmon, D. G. (2003). A
model of strategic entrepreneurship: The construct
and its dimensions.Journal of management,29(6),
963-989.

Euromonitor International Research Data (2014):

Consumer Lifestyle in Indonesia
Hair Care in Indonesia
Personal Care Appliances in Indonesia
Beauty and Personal Care in Indonesia