Professional Documents
Culture Documents
Media and Entertainment Industry
Media and Entertainment Industry
Media and Entertainment Industry
Entertainment
ROADMAP
Overview of Indian Media & Entertainment Industry
Entertainment sector
India Film Industry Multiplex
Media Sector
Career opportunities for MBAs in this industry
Primary Information
Major constituents
Breakup of Indian Media &
Entertainment Industry
Outdoor Advertising
2.5%
Internet Advertising
Live Entertainment
0.3%
2%
Television
41.9%
Print Media
30.9%
Radio
0.8%
Films
19.3%
Music
2.0%
Consumerism
Content
Key Drivers
Advertising spend
Pricing
Technology
3. Print Media
4. Broadcasting
c) Cable Network
upto 49% of paid up share capital.
d) Direct-to-Home
Maximum foreign investment of 49% paid up share capital
include
e) Terrestrial Broadcasting FM
to the extent of 20% of the paid up share capital of the
company. The licensee should be a company registered in
India under the Companies Act.
f) Establishment and Operation of Satellite
FDI up to 74% is permitted with prior Government approval
ENTERTAINMENT
TV
STAR TV
ZEE TV
SONY
PICTURES
MULTIPLEX
ADLABS
FILMS
PVR CINEMAS
INOX
LEISURE
AMUSEMENT
PARK
ESSEL
WORLD
entertainment
Threat of Substitutes
Film Industry
Significant sporting events like World Cups
Significant cultural events
Print media
Internet
8%
1%
Mass Entertainment
39%
5%
English Entertainment
Music Channels
News Channels
Sports Channels
38%
Source: TAM Media Research
Zee Televisions
Launched in the October 1992 & keeps tab with 167
countries
Reach to about 500 million viewers globally including
USA, Canada , Europe, Africa, the Middle East, South
East Asia, Australia and New Zealand
Key driver of the growth of cable and satellite industry in
India for the last 16 years
Largest producer and aggregator of Hindi programming
in the world, with more than 80,000 hours of original
programming in the library
Ranked as the ninth most popular brand within a decade
of its launch.
Strengths
Weaknesses
Opportunities
Threats
Financial Performance
Ad Sales Up 25%; Net Profit Up 21% in Q2 FY10
Consolidated
Sep 09
Jun 09
QoQ
Net Profit
1109
913.2
21.44%
Revenue
5405
4759.3
13.57%
Expenses
3897
3664.2
6.35%
Ad Revenues
2476
1979.6
25.08%
Subscription
Rev
2435
2409.8
1.05%
DTH
Subscription
514
467
10.06%
Rs. Million
Star TV
Launched in 1991
Leading the Indian television industry for 5 years
Expected to continue growing rapidly and reach INR 371
billion by 2010
Extended business to filmed entertainment, television
production, cable systems and wireless and digital
services in Asia in partnership with other companies
Employees at STAR is approximately 1,800 in Hong
Kong, India, Taiwan, Mainland China, Dubai, Singapore,
Korea, the Philippines, Pakistan, Thailand, Japan and
London
OPPORTUNITIES
STAR has expanded by launching several regional
channels
Prime source of growth, as much of the untapped
potential is in the rural markets
Sony Pictures
Subsidiary of Sony Corporation of America
Provides entertainment to about 130 countries
Specializes in Movies, Television, Home Entertainment
and Games
Available on the World Wide Web
Strengths
Weaknesses
Opportunities
Threats
Contd
90 years old, accorded the status of industry only in
2000.
Has 11500 existing screens, 95% are standalone, single
screens.
China - 65,000 screens & US - 36,000.
Growth Drivers
Increasing investment in film production
Reducing shelf life of movies making multiplex the ideal
8%
15%
45%
17%
10%
2% 2%
Hindi
Crossover Hindi
Tamil
Telugu
Foreign
Malayalam
BengalI
Others
PVR Cinemas
INOX Leisure
ADLABS Films
FAME India
Key
Players
in
Multiplex
CINEMAX
PVR Cinemas
JV between Priya Exhibitors Private Limited and Village
Roadshow Limited
began its commercial operations in June 1997
As of 2009, PVR has a total of 106 screens in 26 multiplexes
across India
India's largest multiplex, PVR Bangalore, which has 11
screens.
PVR
Aggressive expansion plans-100 screen in coming two
years
Leading Multiplex operator- 18 million patrons in FY08,
INOX Leisure
Diversification venture of the INOX group into
INOX Leisure
Expansion in tier I and tier II cities
Top 25 cites - compelling growth stories Crisil Research
E-Tax exemptions- operates 29 properties but pays
ADLABS Films
In 2001, the company entered the burgeoning multiplex
business
Key player - production, distribution, exhibition
400 screens spread across India, US, Malaysia and
Mauritius.
Has produced like Gangajaal, Namastey London, Singh
is Kinng etc.
ADLABS Films
Integrated Play on the M & E Sector gives competitive
MEDI
A
PRIN
T
NEWSPAPE
R
THE TIMES
GROUP
ELECTRO
NIC
MAGAZIN
E
INDIA
TODAY
TV
AAJ
TAK
THE HINDU
GROUP
BUSINESS
WORLD
NDTV
INDIAN
EXPRESS GROUP
OUTLOOK
Z NEWS
THE ECONOMIST
STAR NEWS
CNBC TV 18
RADI
O
INTERN
ET
Print Media
Current size: Rs 10,900 crore
CAGR: 12%
Projected size by 2010: Rs 19,500 crore
Print Media
1.Newspaper
First printed newspaper of India was in English edited &
Avg. Daily
Founded Circulation IRS (2008)
(2008)
Times of India
1838
3.14 million
13.3 million
The Hindu
1875
1.45 million
5.2 million
Hindustan
Times
1924
1.14 million
4.8 million
Electronic Media
News Channels
Continues to grow at 8-10 per cent annually
About 10-12 per cent of total advertising money spent on
Aaj Tak
CNBC TV 18
CNN
Headlines today
NDTV
Star NEWS
Zee News
NDTV
Founded in 1988 by its current chairman and director,
ZEE NEWS
Located in Mumbai a 24 hour Hindi news channel and is
CNBC TV 18
CNBC TV18 is a business news channel, a joint venture of
households in India.
STAR NEWS
Star News, a 24-hour Hindi news channel offers its
AAJ TAK
Launched on 31st December 1999 premium 24-hour
CONTD
Journalist:
Collect and analyze facts by interview, investigation, or
observation. Report and write stories for newspaper, news
magazine, radio or television
Brand Manager:
To maintain and promote brand names through various
methods
Entertainment Industry
Internet Advt.
Primary Informations
DNA (Newspaper): DNA (Mumbai) launched its first
Attracting readers
Strategy: Yeraly subscription with Rs 299
Initially targeted young readers now
focusing family readers also
Future Plan: Expansion in Delhi
MBA opportunities: Yes & they also provide SIP
Sakaal Times
Sakaal Media Group established in 1932
Earlier known as Maharashtra Herald focused mainly
on local news
7th May, 2008 relaunched as Sakaal Times as a national
newspaper
Challenges: TOI-Pune mirror launched at the same time
Strategy: 1 Year subscription at Rs. 299
News for Women, Health, International &
Lifestyle & discontinued Health & International
Contd..
Impact of Economic Slowdown
Had to close down the newly opened office in Delhi
Ad income declined sharply
Opprtunities: Yes, they do recruite MBA & provide
Conclusion
The future depends on the growth of Indian economy
industry is expected to grow at an annual growth rate of
Presented by
Yugesh Kumar Dubey