Site History

Rooms built 1946 in

Spanish style; office
in 60s contemporary
Motel part of classic
Rat Pack Vegas era

The Vision

Why?
Catalyze Hyperlocal Food
Trigger Redevelopment
Ripples of Food Impact

How?
Greenhouse
850 ft.
Indoor
1152 ft.

Vertical
Integration
Production

Aquaculture
360 ft.
Restaurant

Site Plan

Section

Systems Diagram

Aquaculture
Capital Costs- $13,000
Operating Costs- $1,700
Yield- Tilapia - 1000 lbs/year

Revenue- $8,000
Net- $6,300

Multi-Layer Microgreen Production

Capital Costs- $121,174
Costs- $101,664 (deprec. & taxes but no labor)
Annual Yield- 7,975 lbs/yr
Revenue- $178,954
Net Income - $40,738

Greenhouse NFT Lettuce

Capital Costs- $80,625
Operating Costs- $6,500
Yield- 57,596 plants/year
19,198 lb. - 28,798 lb.
Revenue- $414,691 ($8/head)
$103,672 ($2/head)
Net- $408,191

Fergusons Farm Roll-up Economics

Capital Costs- $214,799
Operating Costs- $199,114 (labor - $89,250)
Yield- 37,773 lbs / yr
Revenue- $601,645
Net- $365,979

Marketing: Messaging
Great food
Sustainable and innovative
growing methods
Downtown revitalization

Marketing: Methods
Network with downtown groups & experts
Destination events
Social media
Publications

Sustainability
Environmental- land & water conservation
Social - promotes awareness & provides jobs
Financial - maximize profit & reduce risk

Vision