Professional Documents
Culture Documents
Retail Market Segmentation: Made By: Manas Gupta Kanishk Surana Nitesh Kundlia Aman Sethi Jagrat Agarwal
Retail Market Segmentation: Made By: Manas Gupta Kanishk Surana Nitesh Kundlia Aman Sethi Jagrat Agarwal
segmentation
Made By:
Manas Gupta
Kanishk Surana
Nitesh Kundlia
Aman Sethi
Jagrat Agarwal
7-1
7-2
7-4
7-5
Segmenting demographically
Macrosegmentation
Microsegmentation
7-7
Segmenting geographically
Particularly important in retailing and many
services businesses.
One way to segment retail markets is by
distance or driving time from a particular
location.
The area included within such a
geographically defined region is called a
trade area.
7-8
Behavioral segmentation
Behavioral descriptors are based not on who
the target consumers are or where they live,
but based on what they do.
Behavioral attributes can take many forms.
7-9
Consumer needs:
7-10
7-11
7-12
7-13
7-14
7-15