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SENNHEISER - Organizational Culture
SENNHEISER - Organizational Culture
MISSION
We are shaping the future of the
audio industry, based on our history,
our culture of innovation and our
passion for excellence.
HISTORY
1945-1955
The
1956 1965
In
1966 1975
Sennheiser
1976 1995
During this years they start to expan all over
the world
Founding of Sennheiser France (1988)
Founding of a third production plant in
Ireland (1990)
Founding of Sennheiser UK (1990)
Founding of Sennheiser Electronic
Corporation, USA (1991)
Founding of Sennheiser Belux (1991)
Founding of Sennheiser Canada (1991)
Founding of Sennheiser Asia (1992)
Opening of Sennheiser Nederland (1995)
Founding of Sennheiser Mexico (1995)
2001 2010
Founding
of Sennheiser Innovation
(Schweiz) AG, with the aim to identify
market trends and customer needs that will
emerge in five or more years (2008)
Official opening of Sennheiser Japan (2008)
2011
Sennheiser
2013
Sennheiser
Switzerland
Sennheiser opens sales subsidiaries in
Australia and New Zealand.
GLOBALIZATION
Subsidiaries
Service
Center
Commercial
Airline
Market
Communicati
ons sales
COMPANY CULTURE
GOAL
ORIENTED
GERMANYS
PESTEL ANALYSIS
POLITICAL
ECONOMIC
SOCIAL
TECHNOLOGICAL
LEGAL
The plaintiffs and the accused can appeal against a court ruling.
ENVIRONMENTAL
INTERNAL
LY
ORIENTED
We make an active
contribution to the
shape of todays
and tomorrows
markets, and set
new standards with
our innovative
achievements.
STRICT
GOAL
WORK
ORIENTED
DISCIPLIN
E
PROFESSIO
NAL
Perfect tone,
exhilarating sound, an
outstanding acoustic
experience, excellent
Sennheiser
technology: achieved
by around 2,100
employees worldwide
all linked by a
common purpose that
OPEN
SYSTEM
Sennheiser is an
international
company. Our
company reflects the
cultural variety of
the markets we
serve.
EMPLOYEE
ORIENTED
Reliability and
integrity are the
foundation for our
relations with our
business partners
and employees.
DEGREE OF
IDENTIFICATI
ON WITH THE
ORG.
Because everyone at
Sennheiser lives
and loves firstclass audio, we
want each and every
one of our customers
to be able to do the
same.
DEGREE OF
ACCEPTANCE
OF
LEADERSHIP
STYLE
Close integration
and constructive
interaction between
our teams from
R&D and
manufacturing to
marketing, sales and
many other
departments form
CODE OF CONDUCT
Member of the German Electrical and Electronics
Industry ZVEI (ZVEI Code of Conduct for Corporate
Social Responsibility)
Human
VALUES
Integrity
Respect
Entrepreneurial
Spirit
Empathy
Excellence
Passion
Curiosity
and Openness
CORPORATE SOCIAL
RESPONSIBILITY
Even in the earliest stages of developing new
products, we take care to use resources
responsibly to save the environment.
Our management team has firmly embedded this
objective in our corporate guidelines.
In the manufacture of Sennheiser components, we
rely on innovative technology that as far as
possible minimizes their environmental impact.
The same applies with how consumers use them.
Environmental protection is a consistent
theme throughout a products life cycle.
BIbliography
1. Sennheiser