Professional Documents
Culture Documents
Planning E-Commerce
Planning E-Commerce
Planning E-Commerce
MIS 4108
Session Objectives
Business Plans
Executive Summary
Business Description
Define Your Market
Identify and Analyse Your Competition
Design and Development Plan
Operations and Management Plan
Financial Statements
Planning E-commerce Initiatives
Executive Summary
5. Major achievement
10
Business Description
11
12
13
14
Identify objectives
And develop strategies that will allow you to
fulfil these objectives
This will be the focus of the next section
15
16
17
Product development
Market development
Organisational development
18
19
Financial Statements
20
A successful business
plan should include
activities that:
Identify objectives
Link objectives to
business strategy
21
Identifying Objectives
22
Types of Objectives
23
SMART Objectives
Specific
Measurable
Achievable
Results-based
Time-bound
24
25
26
Build brands
Enhance existing marketing programs
Sell products and services
Sell advertising
Develop a better understanding of the customers
need
Improve after sales support and service
Planning E-commerce Initiatives
27
28
Measuring Benefit
29
Enhance existing
marketing program
Improve customer
service
Customer satisfaction
surveys, quantity of
customer complaints
30
Reduce cost of
Quantity and type (telephone,
after-sale support fax, e-mail) of support activities
Imply supplier
chain operation
Hold auctions
Provide portals
Number of visitors
Planning E-commerce Initiatives
31
Managing Cost
32
33
34
Change Management
35
Uncomfortable
Inadequate
Stressed which leads to reduced work
performance
Unable to do the job properly
Powerless
Planning E-commerce Initiatives
36
Opportunity Cost
37
38
39
40
Start-up cost
Ongoing costs (between 50% - 200% of
initial cost)
41
To build: US$150,000
US$270,000 per year to maintain with a staff
of 2 people
Planning E-commerce Initiatives
42
Kmart (http://www.kmart.com/)
43
44
Determine value
of benefits
Compare value
of benefits to
value of cost
Identify
costs
Determine value
of costs
45
46
47
ROI Problems
48
Contact information
Logos and or other branding
Some product information
Financial statements
49
50
51
Definition:
52
Internal Development v.
Outsourcing Contd
53
Internal Development v.
Outsourcing Example
54
Internal Teams
Include people:
With technical know-how about the Internet
Creative thinkers
Already successful employees
55
56
57
58
Types of Outsourcing
Early outsourcing
Late Outsourcing
Partial outsourcing
59
Early Outsourcing
60
Late Outsourcing
61
Partial Outsourcing
62
63
64
65
Functionality
Reliability
Bandwidth and server scalability
Security
Backup and disaster recovery
Cost
Planning E-commerce Initiatives
66
Incubators
Fast venturing
67
Incubators
68
Incubators Contd
69
Internal Incubators
70
71
Fast Venturing
An existing company that wants to launch an ecommerce initiative joins with external equity and
operational partners that can offer the experience
and skills that can scale up the project rapidly
72
Operational
Review and refine partners
ideas.
Provide advice.
Evaluate prototype.
Provide contacts
(including
operational
partners).
73
Project management
Project portfolio
management
Specific staffing
Post-implementation
audits
74
Project management
Project portfolio management
Specific staffing
Post-implementation audits
75
Project Management
76
77
78
Business Manager
79
Project Manager
80
Account Manager
81
Application Specialist
82
Other Roles
Web programmers
Content creators
Content managers/editors
83
84
Systems administrator
Database administration
85
Post-Implementation Audits
86
87
Group Assignment # 2
88
References
[1] Tiffany, Laura, Elements of a Business Plan, March 2001. Online document
available at http://wwww.entrepreneur.com/article/print/0,2361,287355,00.html
[2] Online Women's Business Center, Purpose Of The Marketing Plan, May 1997.
http://www.onlinewbc.gov/docs/market/mk_plan_why.html
[3] Schneider, Gary, P., Electronic Commerce: The second wave, Thomson Course
Technology, Fifth Annual Edition, 2004
89