CB Assessment

Topic :- Consumer Consumption Behavior.

Submitted To:Prof. Bagirathi Iyer

Submitted By:Shikha Singh E1M-38
Sahil Ubale E1M-43
Sanket Jain E1M-26
Shashank Shrivastav E1M-19

CONSUMER
CONSUMPTION
BEHAVIOUR

Consumption

The action of using up of a resource.

or
Consumers usage of the acquired
product.

Consumption
behaviour..

When is the last time you ate pizza/burger ?

What about cricket world cup ? How often you
visit high street outlets ?
The answers reveals whether or not you are a
consumer of these products.

User and Non user

It is the indicator of markets attractiveness.

The larger the market,the greater its attractiveness and
vice versa.
Users when is it consumed ?
Where is it consumed ?
How is it consumed ?
How much is consumed ?
The size of non user segment speaks for growth
oppurtunities.

When does
consumption occur
?

Consumptions decision are made

independently of prior purchase decision
likewise if you are choosing something from
your pantry.
Many a times purchase and consumption go
hand in hand. That is, in making the purchase,
we have committed ourselves to consumption.
Buying tickets for a concert or sporting event,
eating at a restaurant.

How Does it Feel?

What does todays consumer want?

Do we really understand how they want to use
products? To solve problems?
What are the consumers experiences
Positive Reinforcement
Negative Reinforcement
Punishment

Consumption Norms and

Rituals

Consumption norms represent informal

rules that govern our consumption behaviour.
Consumption rituals are defined as a type
of expressive, symbolic activity constructed of
multiple behaviours that occur in a fixed,
episodic sequence, and that tend to be
repeated over time.

Compulsive Consumption

Compulsive consumption is defined as a

response to an uncontrollable drive or desire to
obtain, use, or experience a feeling that leads
an individual to repetitively engage in a buying
behaviour.
Reasons for compulsive consumption may be

Persons self esteem.

Feeling depressed or inadequate may trigger it.
Fear may motivate it.
Environment surrounding the consumer.

Post-Consumption
Evaluations

Evaluation of the chosen alternative is a

fundamental part of the post-purchase stages
of the decision-making process.
During and after consumption, consumers
form evaluations of the product and the
consumption experience
These post-consumption evaluations may
strongly resemble those evaluations held
before purchase, particularly when the
consumption experience is a satisfying one

Conclusion

It is important for us to study the

consumption behaviour of the consumers to
understand
Exactly what they need.
How much they need.
When and where they want it.
And also other things we come to know about
the consumers. Which will help us to understand
the consumer better and thus it will help in the
marketing and selling of our products.

THANK
YOU