Presentation For Eldorado Hair

Replacement Center

Presented by Carson Porter

2/8/’10
 baltimoresun.com quick facts – September 2009

Site traffic, monthly average, January-September

Page views: 40 million
Unique users: 4.1 million*

Registration
Registered users: 431,000
Registered users available for Admail campaigns: 396,000**

Reach
Market penetration: 23% Unduplicated reach with The Baltimore Sun: 93%***

Demographic Composition of Education Household Income

Baltimore-Metro Area Users Some college 27% $50,000+ 78%
College degree+ 48% $75,000+ 62%
Gender $100,000+ 39%
Male 47% Residence
Female 53% Anne Arundel County 9% Age
Baltimore City 24% 18 to 34 41%
Marital Status Baltimore County 37% 35 to 54 42%
Married 57% Carroll County 6% 55+ 18%****
Not married 43% Harford County 11%
Howard County 12%

alyst **Source: Tribune Interactive Internal Report ***Source: Media Audit, September/October 2008 ****Source: The 2009 Scarborough Report, R1, baltimoresun.com visitors pas
 AdMail
Targeted email advertising to our
430,000+ registered user base
• Opt in upon registration
• From baltimoresun.com on behalf
of the advertiser
• Targeted by
• Demographics
• Zip Code
• Interest
Estimated Costs:
10 cents per e-mail
20,000 distribution minimum

Testimonial
“(With AdMail) we know the quality of the list as well as the response rate of
whether recipients have opened the email or not. This unique and effective
advertising solution provided by baltimoresun.com has become an integral
part of our entire marketing strategy.” - Baltimore Choral Arts
Blogs

Baltimoresun.com currently offers 37 blogs!

Categories Include:
• News All blogs pulled in a combined
• Sports average of 2.8 million page
views in July!
• Entertainment
 Behavioral Targeting

Powerful behavior tracker

– Maps and records users as they move
through baltimoresun.com
– Creates interest categories or “segments”
based on keywords, content and search
results
• Ex. “Affluent Shopper”, “Apartment Seeker”, “Luxury
Car Buyer”, etc
– Both registered and non-registered users
of baltimoresun.com
Olympic Watcher
Auto Enthusiast

 Sports Enthusiast
Political Watcher
Health Seeker
Travel Enthusiast
 PROGRAM
OVERVIEW

Our creative experts review your website, develop ads, and create hundreds of keywords – the terms
that best describe your business, the areas your serve, and where customers are most likely to search
for you.

When consumers enter these keywords to search for your product or service, your ad will appear in the
targeted search results of these search engines:

WE’LL TRACK YOUR SUCCESS

Wetrackyouractivityavailabletoyouwithanytimeaccessto

viewyourcampaignresultsonline.
 HOW DOES IT WORK?

Paid Listings
(SEM)

Free (Organic) Paid Listings

Listings (SEM)
We place your ad in front of people already searching for your
business across major search engines and drive qualified customer
leads to your business.
 BASIC CLICK PACKAGES

PREMIUM HEADINGS NON-PREMIUM HEADINGS

PACKAGE TERM MO. RETAIL PACKAGE TERM MO. RETAIL
(TOTAL CLICKS) PRICE PRICE
450 clicks 6 mo. $239
450 clicks 6 mo. $359 900 clicks 6 mo. $449
900 clicks 6 mo. $689 1,800 clicks 6 mo. $829
1,800 6 mo. $1329
clicks 900 clicks 12 mo. $229
900 clicks 12 mo. $339 1,800 clicks 12 mo. $429
1,800 12 mo. $659
clicks 3,600 clicks 12 mo. $799
3,600 12 The
Please note: mo.product
$1,279
does not guarantee a specific amount of traffic
clicks
EACH month. Rather, it guarantees the traffic over the entire term (e.g. 6
months).
Premium headings include those categories that are highly competitive (i.e.
medical, legal, automotive, real estate, financial services, insurance, and
contractors
8
 Sample Monthly Campaign

• Blog Sponsorship
– Fixed leaderboard (728x90) on all page views within blog
– Picture of Health = $375
• Registered User Targeted Banners
– 50,000 impressions to males, 35-65
– 50,000 @ $7 CPM = $350
• Section Targeted Banners
– 100,000 impressions within Sports section
– 100,000 @ $7 CPM = $700
• SunLinks
– We can handle your SEM across all major search engines
– 150 clicks per month, $689 per month
• Admail – targeted to men age 35-55
– 20,000 sent for $2,000