Chapter 1 : Introduction

Concept of Commercialisation
Concept of Commercialisation of Sports
Commercialisation as a product of various
circumstances
Brief Concept of Professional Sports-Mass
Media-Corporate Sponsorship and Celebrity
Endorsements
Commercialisation of Cricket vs.
Commercialisation of Football- Brief idea
Conclusion

Chapter 2 : The Sports Industry

Introduction
The Sports-Media-Business Complex:
Sport

Media

Business

Impact of the Sports Industry

Sports Industry : Structure at a glance
Conclusion

Sports Soprts
Industry
delivery
- All sports
services
related products, goods, services, places, people and idea offered to the customer

Sports Industry: Structure At a

Glance

Chapter3:The Sporting Goods

Industry
Introduction
The Growth of the Sporting Goods
Industry
The Modern Sporting Goods IndustryProduct Range, Strategies and
Market Share: A Brief discussion with
the prime focus on industry giants
Adidas and Nike
Conclusion

The Sporting Goods Industry:

Market Share of Nike vs. Adidas

Chapter 4: Sports, Media, Sponsorship and

Technology
Introduction
Relationship between Sports and
Sponsorship
Relationship between Sports and Media

Media Coverage in
Sports

Chapter 4: Sports, Media, Sponsorship and Technology:

Relationship between Sports and Technology

Assisting the Umpires / Referees

Hawk-Eye Technology
Sport Specific
Computer Software

Chapter 4: Sports, Media, Sponsorship and

Technology:
Case Study- Most Sponsored Sportsmen

Tiger Woods-Nike
George Foreman-Salton Inc.
David Beckham-Adidas
Derrick Rose-Adidas
Rory McIlroy-Nike

Chapter 5: Commercialisation of
Cricket
Introduction- The World Series Cricket

World Series Cricket

Marketing

Commercialised Cricket in the Modern

Era

Chapter 5: Commercialisation of Cricket:

Case Study on Commercialisation of Cricket-the
Indian Premier League (IPL)(2008-):

Introduction
New Business Model for Cricket

Chapter 5: Commercialisation of Cricket:

Case Study on Commercialisation of Cricketthe Indian Premier League (IPL)(2008-):

Teams in the IPL (2008-2010): A summary of owners and team

cash outflows (Refer Table Below)

Chapter 5: Commercialisation of Cricket:

Case Study on Commercialisation of
Cricket-the Indian Premier League (IPL)
(2008-):

Former Teams and New Teams:

1. Pune Warriors India
2. Kochi Tuskers Kerala
3. Sunrisers Hyderabad

Chapter 5: Commercialisation of Cricket:

Case Study on Commercialisation of
Cricket-the Indian Premier League (IPL)
(2008-):

Financial Analysis of the IPL

Tournaments and IPL Teams (2008Present):
1. General:
. Revenues from Sponsorship
. Revenues from Advertising
. Revenues from TV Broadcasting
. Revenues from Ticket Sales

Chapter 5: Commercialisation of Cricket:

Case Study on Commercialisation of
Cricket-the Indian Premier League (IPL)
(2008-):

Team operating Results:

Net results(2012-13) (Rs. In Crores)

30
20
10
0

Sunrisers

RCB

Kings XI Punjab

Delhi Daredevils

-10
-20
-30
-40

Net results(2012-13) (Rs. In Crores)

Kolkata

Rajasthan Royals

Chapter 5: Commercialisation of
Cricket
IPL Controversies
Analysis of the Impact of
Commercialisation of Cricket
Results and Conclusion

Chapter 6: Commercialisation of
Football
The Football Industry
Commercialisation of Professional
Football
Commercial Characteristics of the
Modern Football Firm

Chapter 6: Commercialisation of Football:

Business model in modern football

Chapter 6: Commercialisation of Football:

Commercialization and supporter contentment:

Chapter 6: Commercialisation of Football:

Case Study 1: Manchester United vs. Barcelona
FC:

Club Ownership
Commercialisation
Commercialisation
Strategy
Analysis- Revenue
and General

Club Ownership
Commercialisation
Commercialisation
Strategy
Analysis-Revenue
and General

Chapter 6: Commercialisation of Football:

Case Study 1: Manchester United vs.
Barcelona FC:
Comparison of Club Revenue Data with
Results and Conclusion

Comparison of Financial Results

-Man United vs. Barcelona (2011-12):
500
450.7

450
400

367

350
300
250

Man United (in Mn Euro)

183.7

200

156.3

150

120.3 110.7

114.5

132.2

100
50
0
Net total Income

Match day

Commercial

Broadcasting

Barcelona FC (in Mn Euro)

Chapter 6: Commercialisation of Football:

Case Study 2: Indian Football:

Case Facts
Current Scenario
Analysis
Results and Conclusions

Chapter 7: Conclusion and Limitations of the

Study

Conclusions
Limitations of the Study