Core competencies

Experience sketch
Sales & Business Development

An astute professional with 18 years of

experience in sales & marketing,
business development, market
intelligence and customer relationship
management with reputed
organizations across industry verticals.
Strong domain experience for the
following ,
Retail, Residential Commercial, IT Park,
lifestyle projects, second home & land
acquisition.
experience in local market of Mumbai,
Navi Mumbai Indore, Bhopal, Gwalior,
chandigarh,panchkulla, mohali, karnal,
panipat, kurushetra & Delhi
Highly resourceful in maintaining
strong business networking with
reputed developers, infrastructure
company, ipc, real estate consultants
& brand retailers with category for
business promotion.
An impressive communicator with
honed interpersonal, team building,
negotiation, presentation, convincing
and analytical skills.

Driving sales strategies for

attainment of periodical targets
with a view to
Optimize revenue.
Monitoring and keeping
collections under control, with
timely recovery of
Outstanding.
Identifying and developing new
streams for long-term revenue
growth and maintaining
relationships with customers to
achieve repeat/ referral business.
Supporting b2b (business to
business) initiatives of the
company.
Marketing
Conducting competitor/ market
analysis by keeping abreast of
market trends, competitor moves
to achieve market share metrics.
Conducting feasibility studies to
determine the viability of new and
upcoming projects for the

Professional Digest
Sales & Marketing of Residential,
Commercial & Retail at north
&western India
Responsible for retailing / leasing /
sales & marketing for organization
Conducting feasibility studies,
identification, site inspection,
negotiating/finalization.,
documentation & hand over peace
full possession.

Academia
Mba (Real Estate sales &
marketing) from NIIM institute,
Mumbai in 2007 (secured 84%).
B.com. From university of Mumbai,
Mumbai in 1996.

Managing the development of the

retail network amongst developers
and retailers for marketing & sourcing
of properties in malls/ high streets/
side streets.
Making strategic plans for the year
related to the retail, brokerage &
leasing.
Managing entire operations...
Conducting feasibility studies,
identification of properties, site
inspection, negotiating/finalizations of
terms and conditions regarding rental
with landlords and the company,
successfully managed project sales
with specialization in retail shopping
mall & zoning segments

Achievements
Currently working as AVP Business
Development April 2012
- Mumbai Ghatkopar
- March 08 April 2012 (4.1yrs)
- Senior sales Manager
- Team handled more than 10
people. Sales & Marketing of
Residential, Commercial & Retail
at north &western India
- Apr07 to Mar08 (1 yrs)
Heading Retail & Commercial
Sales

Dec02 to Mar07 (4.3yrs)

(Residential & lifestyle projects)
Team Handled 13 Members

Jun97 to Nov 02(5years)

Handing commercial & Residential sales &
marketing

Specialized in Feasibility Research

sales marketing strategy
Sales training road map for sales
marketing
Project launch /soft launch
/organizing Brokers Meet
Support system in Real Estate
funding Pvt Equity /Debt /Private
funding .

Can opt for good

opturinity for personal
Growth

Case study

KALYAN MARKET
STUDY

KALYAN UNDER CONSTRUCTION PROJECTS

KALYAN MARKET DEMAND IS 1BHKAND

2 BHK

BUDGET WISE UNIT CLASSIFIED

KALYAN

CURRENT SALE PRICE

KALYAN

KALYAN MORE THAN

3800 FLATS UNSOLD

OTHER BIG PROJECTS NEAR KALYAN

KALYAN OTHER BIG PROJECTS

OTHER REPUTED PROJECT NEAR

KALYAN

MARKET PREDICTATION

Roadpali Price trend

Roadpali price trend

Navi Mumbai: Roadpali

offers value for money homes

Kharghar is now out of reach for many middle class buyers. It is fast
becoming affordable only for the upper middle class and above
segment. If you are looking to stay in a radius of 3-4 km from the
railway station or the highway, a 1BHK would cost more than Rs 4550 lakh and a 2BHK upwards Rs 75-80 lakh.
Any budget less than that and you are relegated to a distance of 5-6
km from the railway station and the highway, in Sectors 34 or 35 of
Kharghar. Even in these sectors, a 1BHK
would cost upwards of Rs 35 lakh and a 2BHK in any tower project ie
more than 7-storeyed structure, would cost above Rs 65 lakh.
Roadpali, which is a developing node near Kharghar, gives more
value for money as compared to the latter.
However, ironically, either the developers/agents have not been able
to emphasize these advantages to the prospective buyers or the
buyers have not been able to grasp the same due to the lack of basic
infrastructure in Roadpali today. if you are not desperate to occupy
your property immediately and can wait for the next one year, then it
would be beneficial to buy a property in Roadpali at a lower price
today, rather than spending 20-50 per cent more in Kharghar.

There is a sort of saturation in the

REALITY FACTS
tier one cities, the good news is
Sales for residential property IS SLOW
ITS Due to high borrowing costs and
slowing economic growth.
Pan-India residential real estate prices
are likely to grow at 10 to 12 per cent
year-over-year
The sale of fresh residential units (in
sq.ft.) by listed real estate companies
has seen a downward trend in the first
half of 2014-15. This is due to weak
consumer sentiments and low real estate
affordability due to high prices.
Prices continue to remain high despite
the weak end-user demand, as demand
from investors and speculators could
have been lifted by the governments
efforts to curtail gold imports.
India Ratings and Research has
maintained a negative to stable outlook
on the real estate sector for 2014-15 on
the back of continued weak end-user
demand and adverse consumer
sentiments.

that tier two cities have started

growing with the IT and industrial
sectors investing in such places.
Mumbais residential market is
foreseen to remain stable marked
by low liquidity and high prices.
Absorption in the luxury segment
will remain under pressure. The
pre-launches in the mid and low
end segment will continue to have
traction at the introductory prices.
The recent hike in the floor space
index of 3 for the redevelopment
of cessed buildings is expected to
boost the citys redevelopment
projects to some extent and
improve the overall supply
situation over the long term.
Overall capital values in the
primary and secondary sales
markets are expected to be under
pressure in the short to medium
term.

Factor for affordable

housing
Factors strengthening
demand of affordable
housing Rapid rise of
lower-middle income group
: A large portion of Mumbai
central suburbs population
falls under lower-income
group
(with an annual income of
approximately Rs 250000
lakh)
and hence demands for
affordable housing in the rise.

Buyers segmentation

According to survey of National Association of Realtors:

Dual income households are comprising a greater portion of the
housing market and helping sales recovery
65% of all buyers are married couples,
16 percent are single women,
9 percent single men,
8 percent unmarried couples and 2 percent other
The study shows the median age of first-time buyers was
31years.
46% of first-time buyers financed with a low-down payment with
home loan mortgage,.
42%utilised their saving and bridge the gap with home loan
,2% do the down payment.

Factors influencing Buyers

The biggest factors influencing neighborhood choice were quality of the
neighborhood, cited by 61 percent of buyers;
convenience to jobs, 43 percent;
overall affordability of homes, 39 percent;
and convenience to family and friends, 35 percent.
Other factors with relatively high responses include neighborhood
design and convenience to shopping, 26 percent each;
quality of the school district, 25 percent;
convenience to schools, 22 percent; and
convenience to entertainment or leisure activities, 19 percent.
Commuting costs continue to factor strongly in decisions regarding
location, with 75 percent of buyers saying transportation costs were
important.
Seventy-nine percent of respondents purchased a detached singlefamily home, 8 percent a condo, 6 percent a townhouse or row house,
and 7 percent some other kind of housing.
Fifty-one percent of homes purchased by all buyers were in a suburb or
subdivision, 18 percent in a small town, 17 percent were in an urban
area, 12 percent in a rural area and 3 percent in a resort or recreation
area. The median distance from the previous residence was 10km.

SRA may spread its wings Future Trend

Giving in to constant demands by the elected representatives, the state

government has decided to appoint a nine-member study group to work on
creating SRA for as many as seven municipal corporations and eight municipal
councils from the Mumbai Metropolitan Region (MMR) that is spread between
Mumbai city to Virar, Bhiwandi, Ambernath and Nhava Sheva.
Currently there are four SRAs, one each for Mumbai, Pune, Pimpri-Chinchwad and
Nagpur. These bodies are limited to the areas under the respective civic
authorities. The study group will now work on modalities for rehabilitation of slum
dwellers living in MMR. After studying the issues of slum pockets in these regions,
it will recommend whether an SRA for all the civic areas would be feasible or not.
Besides this, the group will also recommend whether it would be appropriate to
give special powers to those civic bodies or setting up a special planning authority
for the region.
Demand for SRA
The seven municipal corporations which want an SRA: Thane, Navi Mumbai,
Kalyan-Dombivli, Bhiwandi-Nizampur, Vasai-Virar, Mira-Bhayander, Ulhasnagar.
Apart from these, eight municipal councils have also asked for the body to be set
up. These are: Panvel, Ambernath, Badlapur, Alibaug, Pen, Khopoli, Matheran, and
Karjat.

REPORT FOR Monarch

MADE BY

Gift from

SUNIL SETH

KAKKAD
MOBILE