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Strategic Initiatives Update: Dale Stinton, CEO
Strategic Initiatives Update: Dale Stinton, CEO
Strategic Initiatives Update: Dale Stinton, CEO
INITIATIVES UPDATE
Dale Stinton,
CEO
eCommerce
2014 volume $700,000,000
3 million transactions/year
All major credit card companies
Conservative estimated annual
savings (3%) translates to $20mm
plus/year
Now Known As
Top Level Domains
.Launched October, 2014
.REALTOR 100,000+ Domains
Secured
.REALESTATE (tbd)
.MLS (tbd)
Paid from Annual Dues $ -0-
Now Known As
REALTORS Federal Credit Union (RFCU)
(A Division of Northwest Federal Credit Union)
Now Known As
RAMCO
Signed Contracts -132 Associations
Representing 243,000 Members
Annual Growth 25%/yr
Customer Support Satisfaction
Rating 94%
Paid from Annual Dues $ -0-
REBAC (SUB)
Now Known As
Center for Real Estate Education/ REALTOR
University (CSRE/RU) (1997/2010)
29,000
53,000
REBAC
SFR
Members
Members
13,600
5,500
SRES
BPOR
Members
Members
4,150
3,300
GREEN
MRP
REALTOR
Degrees
22 Masters
Members
Members
ePro
37,500 Conferred
University
Currently
70 Students
Paid
from Annual Dues
$ -0Members
Admitted
Accreditation (2016)
Consumer Outreach-Public
Relations (SCI)
Implementation began in 2009
Consumer Advertising Campaign/
HouseLogic / RET Radio
3.9 billion impressions annually
HouseLogic 1 million visits/mo, 350,000
Social Media Followers
RET Radio - 176 major markets, all 50 states
- 1.5 million listeners/mo
- 300,000 digital listeners/mo
Now Known As
Consumer Outreach Campaign
3 billion emails/web ads annually to 75 million
Home Owners
REALTOR Party Consumer Database 7.3mm
Consumers (target was 10% of homeowners)
Last Call-For-Action 150,000 members, 603,000
consumers
Now Known As
Second Century Ventures (SCV)
Direct investment in 4 companies
23 REach (incubator) companies
Over 1,200 companies evaluated
Return on Investment 635%
Paid from Annual Dues $ -0-
TRANSLATING ALL
OF
THIS TO
THE BIG PICTURE
THE REALTOR
BRAND
3.6B
2005
5.0B 2015
30%
1980
50%
2013
90%
2014
MY MESSAGE TO YOU:
YOU ARE THE BEST
- DONT LET ANYONE
TELL
YOU DIFFERENT
Thank You