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VW
VW
PEOPLE
VOLKSWAGEN!
CAR
WHO?
ONE OF THE BIGGEST NAMES IN THE CAR INDUSTRY, VOLKSWAGEN. HAS A COMMAND
OVER THE GLOBAL MARKET AND FIERCE COMPETITOR.
By- Ajeysurya S.
MARKET STRATEGY
Beetle mania.
Wolfsburgs lone wolf.
Petrol Heads strategy.
It is also consolidating
MAN and Scaina two
lorry makers into its
commercial- vehicle
division.
THE GROUP
CORPORATE GOVERNANCE
SCOT ANALYSIS
Global presence
Strong brand portfolio
Synergy
Strong presence in China
Well performing brands
THREATS
STRENGTH
OPPORTUNITY
CONCERNS
Volkswagen Group
delivers 6.52 million
vehicles in period to
August
Volkswagen
anticipates an
operating return on
sales of between 8.0
percent and 9.0
percent in the
Financial Services
Division.
740,500 vehicles
delivered in August /
+2.7 percent
CONCLUSION
Audi Travolution Enables real-time communication
with traffic infrastructure
Autonomous Driving Vehicles Use laser rangefinders and radar sensors
Connected Drivers Assists driver with wireless
communication to help avoid potential road hazards
Navigation Companion and Online Portal Help
drivers find, save or share their destinations
Picture Navigation Allows users to share pictures
of destinations with GPS coordinates
Sociable Car-Sensible City Transforms GPS
navigation system into a personal co-pilot