Group members:

Tehreem Masud
Ayesha Rubab
Muhammad Abubakar Siddique
Muhammad Hamza
Salman Ejaz
Hafiz Muhammad Umar Farooq
Muhammad Waqas Rafiq

Outline

Introduction

Need/ Importance Enterprise Applications

Major Enterprise Applications

Enterprise System
Supply Chain Management System
Customer Relationship Management System
Knowledge Management System

Opportunities & Challenges Enterprise Applications

Introduction
Enterprise Applications

Software designed to integrate all aspects of a firm's

operations and processes such as accounting, finance,
human resources, inventory control, manufacturing,
marketing, sales & distribution, and resource planning

Systems that span functional areas, focusing on

business process across the firm, and includes all levels
of management

Advanced enterprise applications provide linkages with

customers, business partners, and suppliers

Need/ Importance of Enterprise Application

Enhance business flexibility and productivity through

business processes coordination

Integration among groups of processes to increase focus

on efficient management of resources & customer
services

Competitive Edge

Need/ Importance of Enterprise Applications

Tech Pro Research conducted a survey in 2013

Survey included196 corporations around the world

Major Enterprise Applications

Enterprise System

Supply Chain Management System

Customer Relationship Management System

Knowledge Management System

Each system integrates a related set of functions and

business processes to enhance the organizational
performance

Major Enterprise Applications

Enterprise System

Also termed as Enterprise Resource Planning (ERP)

Integrate business processes in Manufacturing &

Production, Finance & Accounting, Sales & Marketing
and Human Resources into a single software system

All previously fragmented information is stored in single

comprehensive data repository

Accessible to different parts of the business

Enterprise System

Business Value of Enterprise System

Increase operational efficiency
Support decision making and rapid responses to
customer requests
Include analytical tools to evaluate overall performance

Enterprise System

Supply Chain Management System

SCM system is an inter-organizational system

automating the flow of information across organizational
boundaries

helps managing relationships with suppliers by sharing

information about orders, productions, inventory levels
and delivery of products & services so that they can
source, produce and deliver efficiently

Get the right amount of products from their source to the

customer in least possible time and cost

Supply Chain Management System

Supply Chain Models

Supply Chain Management System

Business value of Supply Chain Management System

Match supply to demand
Use assets more effectively
Reduced supply chain costs lead to increased profitability
Improved customer service, delivery service and responsiveness by
reducing time
Enables mangers to make better decisions about how to organize
and schedule sourcing, production and distribution

Customer Relationship Management

System

Knowing the customer and managing relationships with

them

Provide information to coordinate all the business

processes that deal with customers in sales, marketing
and service to optimize; Revenue, Customer satisfaction
and Customer retention

Customer Relationship Management

System

Business value of Customer Relationship Management

System
Identify, attract and retain most profitable customers
Provide better service to existing customers
Increase customer satisfaction and sales
Capture and integrate customer data from all over the
organization for better analysis

Knowledge Management System

Better knowledge can provide competitive edge and is

difficult to imitate, unique and can be leveraged into
long-term strategic benefits

KMS enables organization to better manage processes

for capturing and applying knowledge & expertise

It collects all relevant knowledge and experience making

it available whenever and wherever it is needed to
improve business processes and management decisions

Knowledge Management System

Opportunities & Challenges

Enterprise Applications

Technology changes

Business process changes

Organizational and cultural changes

Switching costs

Data management