Beyond Searches

How Discovery Data Can Enhance Library Services

November 18, 2014

Rachael Cohen
Discovery User Experience Librarian
Indiana University Bloomington
rachcohe@indiana.edu

Feng Shan
Head of Electronic Resources
Indiana University South Bend
fshan@iusb.edu

Angie Thorpe
Digital User Experience Librarian
Indiana University Kokomo
atthorpe@iuk.edu

INDIANA UNIVERSITY

Blooming
ton
Doctoral/
Research
Extensive
FTE 40,282
(Fall 2014)
Flagship IU
campus

Kokomo
Baccalaurea
te General
FTE 2,660
(Fall 2014)
Nursing &
Business

South
Bend
Masters I
FTE 5,083 (Fall
2014)
Education, B&E,
Arts, & Nursing

Mast

Timeline
Aug 2011:
IUB launches OneSearch@IU

Sep 2011:
IUK launches EBSCO Discovery Service

Aug 2013:
IUSB launches OneSearch

USER BEHAVIOR
FRONTLINE SERVICES

Reception

IUB User Engagement by Academic Year

2011-12

2012-13

2013-14

357101
323236

224459

123189
105618

109301
105562
69740

69290
64320
40284

Ab st ract

Tot al
Fu ll Text

P DF
F ull Text

59219
37719
29456 34093

HT M L
F ull Text

24732
21777
9463

E BS CO
S mart Link

Cust o m
Link- o ut s

Reception

IUK User Engagement by Academic Year

2011-12

2012-13

2013-14

29738
28677
26632

17982

10887

11917
9396
6146 6255
4620

35 13 4
Abst ract

To17412
t al18969
F ull Text

P 10505
DF
Fu ll Text

HT5765
ML
F ull Text

Image/Vid eo

2712
1268
1069

E BS CO
S mart Link

Cu8232
st o m
L in k- o ut s

Reception

IUSB User Engagement: First Academic Year

2013-14

36162

22275

15422

8864
6291
3574

238
Abst ract

Tot al
Fu ll Text

P DF
Fu ll Text

HT M L
F ull Text

Image/Vid eo

E BS CO
S mart Link

Cu st o m
L in k- o ut s

Helpful
but how is EDS being used?

User Behavior

Enter Google Analytics

Visitor Types
IUB

IUK

42%
58%

50%

New Visitors

IUSB

50%

50%

Returning Visitors

50%

States with NO sessions

IUB
IUK
IUK & IUB

Visitor Geolocations

Top 10 International Geolocations

Australia IUB/IUK
Canada IUB/IUK
China IUB
Cyprus IUK
Germany IUB/IUK
India IUB
Italy IUB
Morocco IUK
New Zealand IUK
Saudi Arabia IUB
South Korea IUB/IUK
Sweden IUK
Taiwan IUB
Turkey IUK
United Kingdom IUB/IUK

IUB
IUK
IUK & IUB

Visitor Geolocations

Devices
IUB

IUK

1.3%

1.7%

IUSB

98.6% 98.2% 98.8%

Deskt o p

Tablet

1.2%

0.1%

0.1%
M o bile 0.0%

IUB

IUK

Mobile Device Branding

IUSB

100.0%
94.6%
91.5%

2.4% 1.0%
Apple

0.0%
S amsu ng

1.3% 2.0%
0.0%
Amaz on

1.3% 2.0%

0.4%

0.0%
All ot h ers*

3.5%

( no t set0.0%
)

*Google, Asus, LG, HTC, Motorola, Toshiba, Huawei

Operating Systems
IUB

IUK

IUSB

62.0%
60%
54%

34%

20.3%
18%
11%
7%

8.0%

6.0%

4%

3.5%
2% 3%

Win dow s 8.1

Vist a

2%
Wind ow s 7

M acint o sh

Windo ws 8

5%
1%

1.0%
XP

1% 1%
NT 0.0%

Browsers
All others = Android browser, Opera, Amazon
Silk, etc.
Main browsers = IE, Chrome, Firefox, Safari

Browsers

IUB

IUK

IUSB

40.7%

33.7%
29.4%

23.8%

30.0%
28.1%
23.1%
20.6%

22.2%
20.0%

14.0%
12.6%

0.3% 1.0% 0.5%

Ch rome

Firef o x

In t ern et E xplorer

S af ari

All ot h ers*

*Android, Opera, Amazon Silk, etc.

Putting quotes around terms

affirmative action college admissions
tattoo bans
"Target Corp AND mobile
Using more than 1 search box
dogs and training
nepotism and networking NOT arab world
crimes against humanity AND Guantanamo bay
Correct use of field codes
TI search for The Naturalist in Britain: A Social History
AR search for "Palahniuk, Chuck"

Wins

Applying Google for libraries concept too literally

Database names, e.g. academic search preimer (sic) & cinahl
Source types, e.g. scholarly journals, articles over bullying, & articles in english
and chinese
Questions, e.g. Is it important to teach fine arts in school & What is schizophrenia
Incorrect use of field codes
AU search for business
SO for notes
Generic search terms
One word examples: advertising, bullying, nursing, detroit
Others: world history, paper airplanes, reality shows

Not wins

Improve the Search Experience

Enhance EDS

Instruction

Targeted marketing

Database placards
Supplementary
widgets

Quotes
Facets, not keywords
EDS best tool for
known item searches
Field codes are
greatwhen used
correctly

Discipline-scoped
widgets
Content Providers to
expand searches

Subject analysis of search queries

Who are heavy vs. light users?
Make inroads with light users

Additional interface improvements

Campus-specific adjustments
Advocate for new vendor features

Analytics isnt just for EDS!

Installed on EBSCO properties, EZproxy, etc.
Likely extensible to other subscription platforms, too

Questions

Image Credits
http://pixabay.com/en/system-network-news-personal-63768/
https://www.flickr.com/photos/cgpgrey/5023794412/in/photolist-8DWg43-q55Ls-aKcaxr-au3uwt-7q5H1P-cLfH7o-gM4Y7s-kbr2g-9sgb2R-gM4LeS-gM4CSK-gTAZDE2fqsHo-gM5u8m-JKrGn-5bh2jr-e8LVi1-3xJ8yS-d1iFLb-d1iFAJ-fB7ZuY-d1iFHh-nhrqaY-7moKx-9bg6Zv-gM5bJc-dcc47P-bvrKup-4Lgrwy-7zFvK4-BH6tV-5VtvqicJBv5Q-ibpvP-9DJ4qM-9a4yVg-pT593-gM52xN-iQtxjD-ixMrK9-9FtdPh-aNsRZn-fy92e-5aymHV-gM5kog-4kvSo9-fAXEpD-6Pj8jw-4Hc9Tm-58maRj
http://pixabay.com/en/analytics-red-people-tracking-282739/
http://cnet4.cbsistatic.com/hub/i/r/2011/12/14/0479765e-fdb6-11e2-8c7c-d4ae52e62bcc/resize/620x/4b5f6dd958f9dae4930c640f0ed4cd08/5browser-logo-horizontal.jpg
https://www.flickr.com/photos/melodycampbell/2656648042/in/photolist-53L1UA-9rn9Yh-4MtzzH-39Yvcw-39TZ9R-39Yur9-39TYFe-39YuTJ-39Yu8h-39TYn8-ahtKQx81kB6Q-9NFYqH-cnchKE-39YtkN-cee2wo-cGusjm-5oC2Sm-58D5Yr-ap5A2R-5prChJ-81kBbs-M2bf-4MzpB3-9Md5QC-4FWVjg-drKsz3-bVQEjr-5YerwC-7rJEvm5TCeiT-p8rQ2-e2xafc-andneR-jDJ16A-jDGL2p-jDHZ6j-jDJK41-jDGJRi-jDFMCe-jDHXoS-jDGGtH-jDHVQS-p8scu-p8sby-p8sab-p8s9k-p8s8q-p8s7L-p8s6S/
https://www.flickr.com/photos/kjarrett/3648819902/in/photolist-6yra2Y-6yn2HX-a6MPYs-6yn2Qx-6yn2Pv-6yra49-6yra2q-6yn2Hx-6yra57-6qT1yb-55rYVK-7orBcT-6yra756yr9ZQ-aZhu1T-6odx71-68EVsF-6UopoE-9bGK2Y-7iprm1-6MhZbD-6Enqge-5bvirh-5rhsrB-5vHtcn-916a1C-bNLRmT-9FSCi7-eagybK-bfZB5z-5Wpe21-5WpdW36gFJge-aWWvax-bVe3vu-6WkY2g-68b5jK-5VPR1H-5gGatX-5eohW9-dWcGrK-aAP439-7JQEim-7Ha7Zf-7W41Ls-83oX8k-fKTr4i-4URWR4-76v8xW-7oYmK3
http://sd.keepcalm-o-matic.co.uk/i/keep-calm-and-influence-user-behavior.png
https://www.flickr.com/photos/crystalflickr/2317183342/in/photolist-7rDP1E-atvnG7-ifV2aH-75BNgi-eUTEhD-7ry5Um-4qZaVM-7rDTSf-7rDScd-a6jHAL-4wLaSW5WuCUR-7rzWVM-eMV5Qv-7EeBnq-7EeARG-nhSn7d-6qJ7iw-eg7MRE-7Ef195-7EaKpp-7s5v8r-7EaKKK-7EaKvD-7Eewf9-7EaFJ6-aivh9u-7Eew3y-4BM9WTbGMiVv-fopjse-c6K6t1-bUujrq-4BBtGW-bUujdw-bUuj9E-bUuj4U-bUuiZm-bUuiVQ-7sajxC-bUujny-bUujhm-c6K6n9-7s6mUp-9E766P-eMTrcV-5Z9afs-4DaXeKqzuQr-7s5o7v
http://pixabay.com/en/mathematics-physics-formula-bill-111423/
http://pixabay.com/en/settings-options-software-website-265131/
https://www.flickr.com/photos/sepblog/3542294246/in/photolist-6p2bEJ-KiF33-dJtVBe-dHQYKe-gSjdj-6oWvgn-KiS6p-6QpGf-d9KiHk-b1tLd-6Dvz6-6BrM6-6A5sk-7T1NtLd6tQ61-6nVMip-6GVQf-dJ6SBg-dQDwyN-dQDwyY-dQxW1B-8LUgbu-8LUg5d-8LUgf3-8LUg6m-8LUgdo-8LUg7j-8LRdqT-9zD5yY-5WVTiq-bF8sxv-sT4ee-e5p2Sv6SoRVG-6N8NH-xg5EA-6jGgiY-xg5F5-8AF5t8-6oWHvV-wYis8-5eE1NC-6oWV5g-8Vm21f-9bzXMy-442XfX-a9f7Fc-9bzY2u-bEHCfr-77uwn5
http://pixabay.com/en/ball-http-www-crash-administrator-63527/