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    Smirnoff vs. Absolut Powerpoint

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    Roger
    This perceptual map shows how consumers perceive brands based on two factors - quality and price, with brands located in one of four quadrants depending on whether they are seen as high or low on those dimensions. A second perceptual map displays the same concept using product range instead of quality on the y-axis.

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    Smirnoff vs. Absolut Powerpoint

    Uploaded by

    Roger
    382 views2 pages
    This perceptual map shows how consumers perceive brands based on two factors - quality and price, with brands located in one of four quadrants depending on whether they are seen as high or low on those dimensions. A second perceptual map displays the same concept using product range instead of quality on the y-axis.

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    marketing slides vodka

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    This perceptual map shows how consumers perceive brands based on two factors - quality and price, with brands located in one of four quadrants depending on whether they are seen as high or low on those dimensions. A second perceptual map displays the same concept using product range instead of quality on the y-axis.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    382 views2 pages

    Smirnoff vs. Absolut Powerpoint

    Uploaded by

    Roger
    This perceptual map shows how consumers perceive brands based on two factors - quality and price, with brands located in one of four quadrants depending on whether they are seen as high or low on those dimensions. A second perceptual map displays the same concept using product range instead of quality on the y-axis.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 2

    Perceptual

    Map
    High
    Qualit
    y

    Low
    Price

    High
    Price

    Low
    Qualit
    y

    Perceptual
    Map
    High
    Produc
    t
    Range

    Low
    Price

    High
    Price

    Low
    Produc
    t
    Range

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