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Stratégie Marketing Achats
Stratégie Marketing Achats
SOUS-TITRE
MAY 2015
1.
2.
3.
4.
5.
6.
MAY 2015
1. Internal Needs
Turnover, quantities, technologies involved, shares by sub-families and sites
Segment description
Segment 1
Segment 2
Segment 3
(Country)
(Country)
(Country)
Segment Characteristics
MAY 2015
1. Internal Needs
Specifications / Product / Service production:
- Technology changes to come / Specific quality & logistic requests
- Significant quantity changes for specific components or services
- Out sourcing trends, Purchase to be done in LCC (targeted market share )
Id
Key drivers
Order to Disposal
10
Source: Forrester
Comment
MAY 2015
Segment 1: ..........
Top 5 suppliers:
Supplier 1:
Segment 2: ..........
Top 5 suppliers:
Supplier 1:
Segment 3: ..........
Top 5 suppliers:
Supplier 1:
Turnover,
Turnover,
Turnover,
Net result,
Net result,
Net result,
Employees,
Employees,
Employees,
Growth,
Growth,
Growth,
Geo coverage
Geo coverage
Geo coverage
Supplier 2
Supplier 2
Supplier 2
Supplier 3
Supplier 3
Supplier 3
Supplier 4
Supplier 4
Supplier 4
MAY 2015
Political
Political
Economic
Economic
Social
Social
Technology
Technology
MAY 2015
MAY 2015
Competitive tendering.
Leverage scale to improve quality and
commercial benefits
Re-engineer processes
Consolidate invoices
Standard terms and conditions and discounted
pricing for all activities by each supplier
Clear charging mechanisms
8
MAY 2015
Weight
Supplier 1
Supplier 2
Supplier 3
Supplier 4
Supplier 5
1. Area of Expertise
2. Internal knowledge
Shared
Customer
specific
1. France
Geo specific
2. Europe
3. World
Total
Out of 5
MAY 2015
Potential
Saving
France
Europe
South
America
North
America
Asia
1. Benchmark rates
2. Billing models
Tender for panel
3. Contractual terms
4. Supplier performance
5. Volume rebate
Management of
disbursements
1. Standardise policy
2. Define reporting process
1. Agree billing rates
Define and
standardise
delivery
Channel external
spend to in-house
or approved
suppliers.
2. Compliance policy
3. Implement reporting
4. Highlight non-panel spend
Total
10
MAY 2015
4. Targeted Strategy
Internal SWOT analysis
Strengths
Strengths
Weaknesses
Weaknesses
Opportunities
Opportunities
Threats
Threats
11
MAY 2015
4. Targeted Strategy
Explanation of Strategy : needs, market situation and cost comparison
Risk evolution in terms of supply failure
Aiming number of suppliers by type and segments
12
MAY 2015
5. The Panel
Panel and not Panel suppliers, A, B, C + Area status, In/out Panel versus previous strategy
Definition
February
2010
Tender
March
2010
Negotiation
Shortlist
April
2010
Supplier
Del
VS Technology
Groupe Park CO
Industry
H3 Technology
Varitronix France
LTD
EPIQ
Pantene
Gerhard Kurz GMBH
EPCOS
Telefield LTD
EM Microelectronic
Choon Nang Elect.
Sanwall MFY.
Electric
APPLI.
Global CircuitLTD
Products
WeiMao CO LTD
Shenzen Moso
Deka Elektronik
Power
Supply LTD
Simplastic
STI
Sagem
Atelier Protege
Wah Hing
9
1
2
7
1
1
6
7
2
8
0
3
4
6
68
1
9
1
8
19
3
8
4
7
47
5
19
5
1
1
07
1
3
6
9
Targ
et
savi
ngs
Elec
troni
c ()
Savin
Include
gs %
d in
1,6
vs TO
budget
2,8
%
%
3,2
58
2,4
%
000
4,8
%
%
4,0
2,4
%
%
6,0
0,0
%
2,8
%
0,0
%
0,0
%
%
58
000
92
17
10
66
67
63
89
18
86
19
1
5
14
-4
13
18
75
79
-0
-1
5
11
35
73
-6
-9
Targe
t
May
2010
Decision
June
2010
51
-1
-11
3
Definition:
Current
situation
Needs
Constraints
XX consolidated
suppliers
XX invited
suppliers
Shortlist
suppliers
30/04/2010
XX suppliers in
the shortlist
Net saving
k
Buy Made Easy 04 26 64 93 50
contact@bme-network.com
XX invited suppliers
2010
2011
k
13
Panel Definition
PANEL A
X suppliers
MAY 2015
5. The Panel
Strengths and weaknesses of Panel suppliers
Panel suppliers vs. strategic levers
Suppliers know and How per technologies or services
Supplier 1
Strengths
Weaknesses
Opportunities
Threats
14
MAY 2015
5. The Panel
Strengths and weaknesses of Panel suppliers
Panel suppliers vs. strategic levers
Suppliers know and How per technologies or services
100%
Remove
Potential
Panel
Capabilities
Cost
Cost competitiveness
competitiveness
Compliance
Compliance with
with needs
needs
commitment
commitment
Financial
Financial health
health
Ability
Ability to
to work
work on
on aa
partnership
partnership process
process
Reporting
Reporting
0%
Competitive levers
Volumes
Volumes purchased
purchased
Mix
Mix of
of services
services
Quality
of
Buy Made Easy 04 26
64
93 50
Quality
ofservices
services
contact@bme-network.com
100%
15
MAY 2015
5. The Panel
Current and targeted suppliers turnover and market shares
Suppliers know and How per technologies or services
Suppliers turnover and weight, Supplier Evaluation, Purchasing contract signed, ISO 14001, ECO V7,
Payment terms
Supplier1: ..........
Supplier1: ..........
Supplier1: ..........
RADAR
RADAR
RADAR
Turnover,
Turnover,
Turnover,
Internal Weight
Internal Weight
Internal Weight
Net result,
Net result,
Net result,
Payment terms,
Payment terms,
Payment terms,
Certifications (ISO)
Certifications (ISO)
Certifications (ISO)
Employees,
Employees,
Employees,
Growth,
Growth,
Growth,
Geo coverage,
Geo coverage,
Geo coverage,
Contract timeline.
Contract timeline.
Contract timeline.
16
MAY 2015
6. Action Plan
What Who When in order to match the targeted strategy and the Panel
Q1 2010
All
segments
Q2 2010
Q3 2010
Q4 2010
2011
2012
France
Europe
Panel Implementation
South
America
Panel Implementation
Control
Control
North
America
Panel Implementation
Control
Control
Asia
Panel Implementation
Control
Control
Activities
Saving milestones
17
MAY 2015
6. Action Plan
Aggregation / Standardisation / Globalisation / Total Cost of Ownership / Other levels
Main savings to conduct, Easy track extract
How to leverage?
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Expected savings
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18
MAY 2015