GREEN MARKETING

GREEN MARKETING
 All activities designed to generate and facilitate
any exchanges intend to satisfy human needs

or wants , such that satisfaction of these needs

& wants occurs, with minimal detrimental impact

on the natural environment.

 OR
It is the marketing of products that are presumed

to be environmentally safe.

Why it is important?
 Limited sources to satisfy world’s unlimited
wants.

 It is important for the firm to utilize the limited
resources satisfying the consumer needs
as well as organization’s selling objectives.
4P’s of Green Marketing
 Product

 Price

 Place

 Promotion
Why firms are adopting it?
 Organizations perceive environmental
marketing to be an opportunity that can be
used to achieve its objectives.
 Organizations believe they have a moral
obligation to be more socially responsible.
 Governmental bodies are forcing firms to
become more responsible.
 Competitors' environmental activities pressure
firms to change their environmental
marketing activities.
 Cost factors associated with waste disposal, or
reductions in material usage forces firms to
modify their behavior.
 What government do ?
 Governmental regulations relating to
environmental marketing are designed to
protect consumers in several ways-;
 1) reduce production of harmful goods or by-
products
 2) modify consumer and industry's use
and/or consumption of harmful goods
 3) ensure that all types of consumers have
the ability to evaluate the environmental
composition of goods.



BENEFITS OF GREEN MARKETING
 OPPORTUNITIES:


 SOCIAL RESPONSIBILITY


 DIFFERENTIATING PRODUCTS


 EFFECTIVE UTILIZATION OF RESOURCES




DO THIS…..
 LESS USE OF POLYTHENE
 LESS USE OF MOBILE PHONE
 CRUSH PLASTIC BOTTLE AFTER USE
 USE DISPOSABLE ITEMS
 LOVE NATURE
 SAVE WATER
 SAVE FUEL
 AVOID SMOKING
 MANY MORE………………………..



THANK YOU FOR LISTENING