VOLKSWAGEN

BY
SAI SARATH

ABOUT..

Volkswagen is a German automobile manufacturer headquartered in Wolfsburg, Lower

Saxony, Germany.
Established in 1937, Volkswagen is the top-selling and namesake marque of the Volkswagen
Group,
The holding company created in 1975 for the growing company, and is now the biggest
automaker in both Germany and Europe.
Volkswagen means "people's car" in German. Its current international slogan is "Das Auto" ("The
Car").
Volkswagen has three cars in the top 10 list of best-selling cars of all time compiled by the
website 24/7 Wall St:
a.
b.
c.

Volkswagen Golf
Volkswagen Beetle
Volkswagen Passat.

Brands
Volkswagen,
Skoda,
Audi,
SEAT,
Bentley,
Lamborghini,
Bugatti,
Porsche,
Scania,
MAN,
Ducati

LEADERSHIP BEHAVIOUR OF VOLKSWAGEN

To survive in the face of competition and to achieve top performance --- the Volkswagen Group
focused on employees who enthusiastically give their best.
A good balance between demands and ability --- the so-called "flow channel is the basic
precondition for optimum performance and results.
Employees NOT to be overstretched - so that they are able to deliver top performance and
advance the success of our company.

Methodology of Leadership .
Lead, Demand and Promote Methodology.
Constructive cooperation Methodology - In order to achieve its goals with
exemplary leadership and constructive cooperation between management and
workforce.
Volkswagen Way - This includes both targeted and continual personnel development
and work organization.

ORGANIZATIONAL STRUCTURE OF THE VOLKSWAGEN

One of the leading multi brand groups in the automotive industry.

Business activities comprise the Automotive and Financial Services divisions.
Divisions in Automotive with the exception of the Volkswagen Passenger Cars and Volkswagen
Commercial Vehicles brands are legally independent separate companies.
Geographical Divisions - Western Europe, China, Brazil, the USA, Russia, Mexico and Argentina
are currently the key sales markets for the Group.
Managerial Division - Supervisory Board Volkswagen AGs Board of Management ,
Volkswagen AG Articles of Association.
Strategic planning Division - product planning, investment, liquidity and foreign currency, and
management issues

HUMAN RESOURCES MANAGEMENT OF VOLKSWAGEN

Our success is based on the qualification and personal commitment of approximately
570,000 people who are employed by the Volkswagen Group.
A company will only be able to survive in the face of international competition if it
has a top team, characterized by a high level of competence, dedication,
inventiveness and fitness.
Works meeting attended by 18,000 employees in Wolfsburg
Success-related bonus of 6,200 for employees covered by collective bargaining
agreements
Training and knowledge transfer are investments in the future

Financial Position..
Despite and even because of the growing challenges, Volkswagen is making significant investments.
With 50.2 billion up to 2015, the Group has embarked on the largest investment program in its
history, Neumann underlined. Volkswagen is investing throughout the world, in Europe, in
Germany and in Wolfsburg.
Volkswagen is investing in products, plants and the training of its employees.
Leading market positions in Europe. The VW group continues to enjoy the best-established market
positions in Western Europe.
According to ACEA, the European Automobile Association, VW had a 24.5% share of the Western
European passenger-car market for the first nine months of 2012.
The group currently holds a 38.0% market share in its home market of Germany, which is Europe's
largest passenger-car market.
VW's particular strength in Europe is that it has captured a market share exceeding 10% in every
major national market in which it operates and increased it in France, Italy, and the U.K. in 2012.

ISSUES /UNCERTANITIES OF VOLKSWAGEN

Business Risk Profile: Supported By Multi brand Strategy, Leading Market Positions, Increasing Exposure To
The Luxury Car Segments, And Recent Solid Profitability Measures The major factors supporting VW's "strong"
business risk profile is strong.
High geographic diversity. VW's scale as one of the three largest producers of cars in the world, with above 8
million vehicles in 2011, should support its competitive position in coming years. We see VW's geographic
diversity, which is higher than for most of its European peers, as a supportive factor for the group's business risk..
Strengthened premium positioning - VW has strongly expanded into the premium segment in recent years with its
Audi brand, and more marginally through Bentley, Bugatti, and Lamborghini. The integration of Porsche further
strengthens the group's positioning at the higher end of the car market with synergies and benefits to be expected
over time, particularly in engine development.
Though the premium position of VM is a strength it can at any point of time be turned out to be a issue or risk or
uncertainty to the organization.

Thank You