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Columbia Univ Presentation
Columbia Univ Presentation
Columbia Univ Presentation
0 to Communicate
with the Public
Evelyn McCormack Columbia University, Jan. 2010
This presentation is available online at
www.slideshare.net/evelynmccormack
Shorewood High School
Social Media Tools for
School Officials and Communicators
• Facebook
• Twitter
• YouTube
• Nings and Wikis
• Blogs/eNewsletters
• Other Web 2.0 Tools and Apps
A Few Social Media Stats
• Facebook: 330 million active users, 100m log on
daily. 100,000 age 64+, 310,000 between 45-63.
• LinkedIn: 40 million members
• Twitter: 30 million members
• YouTube: Every minute, 20 hrs of video uploaded
• U.S. adults w/profile on a social networking site
quadrupled in past four years -- 8% in 2005 to
35% now.
• American Dialect Society named “google” word of
the decade and “tweet” word of the year.
• Oxford dictionary declared “unfriend” (to remove
someone as a Facebook friend) word of the year.
(Sources: TechCrunch, Pew Internet & American Life Project, January 2009.)
What Can Social Media Do
for Your School or District?
• Publicize your achievements
• Drive traffic to your website
• Control your own message. An
alternative to print media in getting
the word out.
• Develop a Personal Learning
Network -- share ideas,
collaborate, professional contacts
Common Myths About Social Media
1. Social Media is for Teens and Tweens
--from whitehouse.gov
Big, Scary Places
http://twitter.com/wca4kids
Companies & Organizations Twittering
• Ford
• Starbucks
• Whole Foods
• Southwest Air
• Jet Blue
• The Smithsonian
• American Red Cross
• Honda
• NASA
Government Twittering
• Centers for Disease Control
• The White House
• US. Dept. of Education
• 10 Downing Street
• U.S. Dept. of Homeland Security
• U.S. Senate
• U.S. House of Representatives
• World Health Organization
Who to Follow?
• Education Week
• National Education Association
• U.S. Department of Education
• Your local newspaper/reporter –
http://www.mediaontwitter.com
• The New York Times
• The Washington Post
• Other school districts
Twitter Tools
TweetBeep allows you to get email alerts
about tweets on a topic you choose.
Ning.com
Issuu
Lets readers of your
publications turn the
pages
Scribd
Upload publications to
this website. Read by 50
million every month,
50,000 documents
uploaded every day
Bowdoin College Flickr
photostream
Photo Editing:
Snipshot (edit your photos online/alternative to Photoshop)
FixRedEyes -- fix red eye on photos online
Wikis:
Wetpaint Wikis
Wikispaces
Blog Platforms:
Wordpress
Blogger
Edublogs
Organization:
30 Boxes (online calendar)
Remember the Milk (online to-do list and task management)
Evernote (clipping favorite websites and saving online)
Writing:
Save the Words -- Vocabulary builder (hilarious and fun)
FreeDictionary
Gramlee (site that checks your grammar--not free)
Twitter tools:
Grouptweet – send private messages to specific groups using
Twitter
Mytweetmap – shows where tweets are coming from on a map
Twitter Search – search for terms and people on Twitter
Twitpic – Post photo links on Twitter
Twitter 101/A Special Guide
Make Use Of's The Complete Guide to Twitter
Related Presentations:
Four Social Media Sites Schools Can't Ignore -- Lorrie Jackson
Dive Deep into Facebook -- Lorrie Jackson
Free Webinars:
eSchoolNews
Classroom 2.0
Burrelles Luce
Online Tutorials: