PRESENTED TO

Sir Aamir Saifullah

PREPAYED BY
Amjad
Syeda Zehra
Saad

CELLULAR

CONTANT

VISION & MISSION

INTRODUCTION
MARTKET PRODUCT FOCUS
MARKET MIX
PEST ANALYSIS
SWOT ANALYSIS
RECOMMENDATION

The companys is to develop the

path breaking technologies and
efficient processes that incubate
newer market, enliven
customers aspirations and
continue to make Q-Mobile a
trusted market leader amongst
people.

VISION

Become No 1
Keep It Simple
Do what You Say
Take The Leap Of Faith
Keep On Checking
Stay True To Your Values

MISSION

 LG is renowned in cell phone industry.

They re-launched their cell phone
accessories in Pakistan with new brand
name of QMobiles under new company.

INTRODUCTION

OBJECTIV
E

POINT OF
DIFFERENT

TARGET
MARKET

CHALLEN
GES

MARKET PRODUCT FOCUS

Q-Mobile Develops New Quality Cell Phones For Its Consumer

Q-Mobile Provides a
New Technology In
Law Prices.

OBJECTIVE

Q-Mobile Gives Life Style

Oriented Products

Youth
SMS Conscious
People
Multimedia Conscious
people
Middle Class People
Internet Surfing
People
TARGET MARKET

TARGET MARKET

> Quality
> Software
> Battery Timing
> Resale value
> User Friendly
> Java Supported
> Multimedia
Supported

POINT OF DIFFERENCE

> No Of Cell Phones Like Nokia,

Samsung, China Mobile etc.
> There Will Be Huge Competition In
The Market.
> Already Low Cost Mobiles Are
Available In The Market

CHALLENGES

MARKET MIX

Qmobile Noir A34

- Android OS,
v4.2 Jelly bean
- Built-in camera
- 3G (UMTS)
- GPRS
- Touchscreen

PRODUCT

QMobile
E950
- Built-in
camera
- No 3G
(UMTS)
- GPRS
- Touchscreen

Q Mobile E787
- Built-in camera
- No 3G (UMTS)
- No GPRS
- No Touchscreen

Qmobile Noir A100

- Android OS 2.2
Frozen Yogurt
- Built-in camera
- No 3G (UMTS)
- GPRS
- Touchscreen

PRODUCT

Qmobile A5
- Android 2.3
(Gingerbread)
- Built-in camera
- No 3G (UMTS)
- GPRS
- Touchscreen

Qmobile A2
- Android 2.3
(Gingerbread)
- Built-in camera
- No 3G (UMTS)
- GPRS
- Touchscreen

 Q-Mobile Produce are usually sold at low price

Q-mobile are usually competitor based they try to
keep their prices a bit lower then those of the
closest competition
Price details are Given:

PRICE

Q-Mobile
Q-Mobile
Q-Mobile
Q-Mobile
Q-Mobile
Q-Mobile

Noir A34
Rs:7,999/E950
Rs:3,999/E787
Rs:2,499/Noir A100
Rs:7,999/A2
Rs:6,599/A5
Rs:10,500/-

Q-Mobile phones are generally sold at all

established mobile phone dealership
although they are also sold at other
retailers and other electrical suppliers. As
this will encourage younger consumer to
buy them.

PLACE

Direct Selling
Advertising On T.V Radio
Personal Selling
Different Offers
Motivating The Channels
Gifts who purchase Q-Mobile

PROMOTION

PEST ANALYSIS

 Tax policy
Employment
Laws
Trade Restriction
Political Stability
Economic
Growth
Exchange Rate
Inflation Rate

Political Factor

Economic Factor

Political & Economical Factors

 Population Growth
Rate
Age Distribution
Career Attitudes
Emphasis On
Safety
Lower Barriers To
Entry
Reduce Minimum
Efficient
Production Level.
Influence
Outsourcing
Decision

Social Factor

Technology Factor

Social & Technology Factors

SWOT ANALYSIS

 User Friendly
Long Time Battery
Brand Availability

Extra
Accessories
Wide Model
Range

STRENGTHS

 Technical
Weakness
Small Users
No Information
In Rural Areas
No Awareness
Physiological
Matters

WEAKNESS

 Lead In The
Market
Smart Phones
(Android)

OPPORTUNITIES

 Local
Competitors
Price War
High End
Consumer (HTC,
APPLE)
Uncertainty in
the Economic
THREATS
Condition in

RECOMMENDATION

QUESTIONS & ANSWERS

THANK YOU