Travelguru.

com &
Yatra.com Online
Travel
Study of Online Travel sites

Renzil DCruz

Study of Online Travel sites

What is Online travel site?
What are use of Online travel
site ?
Which are the popular Online
travel sites in India?
Online Travel Audience in
India Jumps 32 Percent in
Past Year

Top Sites in the Travel Category

Visitors
Apr-2010
Total Audience
38,399
Travel
13,982
Indian Railways
7,749
MakeMyTrip
2,377
Yatra Online
1,933
ClearTrip.com
1,194
Expedia Inc
1,640
Travelguru
817
Mustseeindia.com
442
Indiarailinfo.com
647
Redbus.in
405
HolidayIQ.com
452

by Unique
Apr-2011
43,269
18,517
8,399
3,864
3,520
2,147
1,832
1,456
1,049
922
807
725

% Change
13
32
8
63
82
80
12
78
138
42
99
60
Source: comScore Media Metrix

Online Travel sites: now and beyond

Number of visitors to online travel sites has surged 32
per cent in the last year to 18.5 million visitors a month
as more Indians turned to the web for their travel needs,
according to a study by global research firm comScore.
According to comScore Media Metrix service, in April,
2011, 18.5 million online users aged 15 or older visited a
travel site from a home or work location as compared to
13.9 million in April, 2010.
Indian Railways remained the most visited travel site,
with 8.3 million people logging onto its website in the
reported month as against 7.7 million visitors

Yatra.com
At a Glance before Yatra

About Yatra.com
Yatra.com is Indias leading online travel
company, Based in Gurgaon, India.
Creating Happy Travellers.
it provides information, pricing, availability,
and booking facility for domestic and
international air travel, railway reservation,
hotel bookings, holiday packages, buses,
and car rentals.
We offer a host of travel services designed
to make business and leisure travel easier.

Board of Directors:Yatra
Dhruv Shringi, Co Founder & CEO - Yatra
Dhruv Shringi is the Co-Founder & CEO Yatra Online Pvt. Ltd.
Dhruv leads the company's business initiatives across continents.
Mr. Harshal Shah, CEO, Reliance Venture Asset
Management Ltd.
Mr. Harshal Shah has been with Reliance Anil Dhirubhai Ambani
Group since June 2005 and spearheads the Groups corporate
venture capital arm as Chief Executive Officer, Reliance Venture
Asset Management Ltd.
Sarbvir Singh, Managing Director, Capital18
Sarbvir Singh, 38 years is the Managing Director of Capital18.
Sarbvir has 14 years of global experience in investment
management and business operations.

Services By Yatra.com

Access to Yatra.com
Through user-friendly website
24x7 multi-lingual call centre, a countrywide network
of Holiday Lounges and Yatra Travel Express stores
Through Apps mobile phones.
Yatra is a one-stop-shop for all travel-related
services. A leading consolidator of travel products
Other website www.raahi.com for providing travel
information like travel guide, hotel review travel Q&A
travelogues.

Strengths
Salman Khan is Brand ambassador. Previously, Boman
Irani was brand ambassador.
Yatra.com provides reservation facility for more than
5,000 hotels across 336 cities in India and over 90,000
hotels around the world. 20,000 domestic tickets and
1000 hotels and holiday packages booking a day.
July 1,2012 travelguru will operate as a 100% subsidiary
of yatra.com
Yatra.com provides booking facility for all the popular as
well as exotic national and international destinations.

 Launched in August 2006, Yatra is

today ranked as the leading
provider of consumer-direct travel
services in India.
Yatra.com has emerged as the most
trusted travel brand in India and we
were recently voted Most Trusted
Brand of India in the online travel
category by Brand Equity, and also
received the coveted most preferred
online travel company award twice
at the CNBC/Awaaz Consumer Travel
Awards.

Visitors on Yatra.com

Page/Section vise view on Yatra.com

Site Information
Register user base: 1.7million and growing
Number of users/month : 6 million
Website page vies/months :24 million
Avg time spend per visit :7 min
Air ticket /month :3,50,000
Hotel room night /month :20,000
Avg transaction size :Rs:8000
City wise 80% traffic from top 6 cities
Frequent flyers transaction done twice in last 3months
User base details captured Name ,email, mobile, recidence/off. Address

Customer Profile
Demographic targeting
Professionally qualified between age grp: 1845yrs
male:female-80:20
Income group Sec A,b

Psychographic Targeting
Is married or planning
Watches news Chanel both English and Hindi
Reads TOI, ET , mint and India today

Profile targeting
Access to computer internet and mobile
English speaking working in MNC
Active credit/debit card users
60% have travelled abroad

TravelGuru.com
Path of the Guru

About Travelguru
Travelguru is Indias leading travel website,
Offering you the best prices on flights, hotels and
holiday packages across India and the world.
Travelguru makes planning and buying a holiday or
a business trip easy and convenient.
Travelgurus current product offering consists of
airline tickets, hotel rooms, vacation packages and
cruises. We will shortly be expanding our services
to offer a wide array of travel-related services
including car rentals.

Team Travelguru
Rajesh Jindal: Chief Operating Officer An MBA in Finance
from NMMS, Mumbai, Rajesh is responsible for Finance,
compliance, administration and also looks after overseas Retail.
With over 16 years of experience in Finance and strategy,
Rajesh has played a pivotal role in companies like Essar Steel,
Marico and Inox Leisure.
Deepak Mavinkurve: General Manager Travelguru B2B
Deepak is responsible for the Redistribution Business, covering
top TMCs, Airlines, IRCTC, XML partners, Corporate and Retail
Agents. He has 16 years of travel and BPO experience covering
ICICI One Source, ATE, Carlson, Kanoo Travels & Thomas Cook.

Key features
Transparency: We have no bias towards any airline or hotel. We present you with all
available options and you decide what the best option for you is. Also, our prices are
inclusive of all taxes. What you see is what you pay for.
Choice: We offer access to deals on more than 500 airlines and 90,000 hotels across
the globe and the options continue to grow.
Convenience: As a one-stop shop, Travelguru allows you to view all deals on a single
website www.travelguru.com. You can also call us on +91 92222 72222 (standard
charges apply) between 8am-10pm.
Savings: We can offer you the best deals that are available thanks to various
alliances we have entered into with leading airlines and hotels.
Security: Travelguru understands your need to transact in a safe and secure
environment. All your information, be it financial or otherwise, is protected using the
Secure Socket Layer (SSL) technology standards from Thawte.
Travelgurus flight booking engine is powered byZoomtra, and you can also compare
the deals on 3 top OTA's - Travelocity, Akbartravelsonline & Goibibo & get the best
deal.

Comparison of various Indian online

travel site

Yatra.comVsTravelguru.com
Yatra.comandTravelguru.comare two popular websites helping customers to book
railway, airline, bus & hotel tickets. Both these websites give you the comfort of
ordering tickets from home with just a click of mouse.
Lets see a comparison of both these companies:
Travelguru.com started in 2000 .Yatra seems to have made a late entry in the world
of online ticketing. Nevertheless, Yatra.com has been creating enough waves since
its inception.
Yatra.com offers the following booking services : airline, railway and bus tickets and
reserve hotel rooms and car rentals thought call centre/internet Travelguru.com
offers all the above services except railway & bus.
Yatra.com has a toll-free customer care number which was not evident on
Travelgurucoms website. (its shows time limit and not toll free)
Travelguru.com no user friendly help . Yatra.com good redirection to user through
right input and pop-ups.

 Travelguru.com has two flashy advertisement. Two blinking bright

color ads at right which are irritating to the eyes. ( seems theyve
used Java Script.)
I ran both the websites on firefox and crome( sorry Microsoft Im
not an IE fan ) both the websites have pretty much the same look
and feel except for the fact that Yatras homepage seems more
dominate by text/content. Perhaps Salman Khan is Yatras brand
ambassador. Both the websites have made pitches for holidays
both domestic & international. Yatra.coms navigation menu ( not
exactly a menu but clickable links at the top) are better from the
usability perspective.
On a 256kbps connection a search for Delhi-Pune round airtickets
took 2 seconds on Travelguru.com and on Yatra.com this took more
than sometime. Finally, this was the result I saw on my computer
screen. Although on 3Mbps speed no much difference at all.

Thank You.
Questions ???
Comments #@$%
Concerns !!!