Professional Documents
Culture Documents
Chap 4
Chap 4
Chap 4
Situation Analysis
Techniques of evaluating
A companys resource capabilities
Relative cost position
Competitive strength compare to
the rivals
Competitive capabilities
Short development times in
bringing new products to market
A strong dealer network
Strong partnership with key
suppliers
Deficiencies in competitively
important skills or expertise or
intellectual capital
A lack of competitively important
physical, organizational, or
intangible assets
Missing or weak competitive
capabilities is key areas
company competencies
Company competence and
competitive capabilities
- Identifying and evaluating
*what a company is really good at doing
*what capabilities it has for competing
is a critical component of assessing a
companys situation
company competencies
A competence is the product of
*learning and
*experience and
*represents real proficiency in
performing an internal activity
-
company competencies
company competencies
Core competence
A core competence is something
that a company does well relative
to other internal activities
Distinctive competence
Distinctive competence is something
a company does well relative to
competitors
Competitive advantage
A distinctive competence empowers
a company to build competitive
advantage
Competitive value
How valuable the competitive
advantage is depends on the
competitive value
To evaluate the competitive value of
a particular companys competitive
advantage it is important to address
four question
Competitive value