INTRODUCTION TO

SOCIAL
ENTREPRENEURSHIP

SOCIAL ENTREPRENEURSHIP
DIMENSION

Dr Anis Amira Ab Rahman 2015

Social Entrepreneurship Domains

Social mission
Social Innovation
Social change
Entrepreneurial spirit
Personality

Praszkier and Nowak (2012)

Dr Anis Amira Ab Rahman 2015

Social vs. Commercial

Entrepreneurship Dimension
Items

Social entrepreneurship

Commercial
entrepreneurship

Mission

Social

Commercial profit
oriented

Innovation

Social

Commercial
product/service

change

Social

Product/service

Entrepreneurial

Entrepreneurial

Creativity and
entrepreneurial skills

Creativity and
entrepreneurial skills

spirit
personality

Praszkier and Nowak (2012)

Dr Anis Amira Ab Rahman 2015

The characteristics of successful

social entrepreneurs
Try to shrug off the constraints of ideology or
discipline
Identify and apply practical solutions to social
problem, combining innovation, resourcefulness, and
opportunity
Innovate by finding a new product, a new service,
or a new approach to a social problem

Elkington and Hartigan (2007: 5)

Dr Anis Amira Ab Rahman 2015

 Focus-first

and foremost-on social value creation

and, in that spirit, are willing to share their
innovations and insights for others to replicate
Jump in before ensuring they are fully resourced
Have an unwavering belief in everyones innate
capability, often regardless of education, to
contribute meaningfully to economic and social
development

Elkington and Hartigan (2007: 5)

Dr Anis Amira Ab Rahman 2015

 Show

a dogged determination that pushes them to

take risks that others wouldnt dare
Balance their passion for change with a zeal to
measure and monitor their impact
Have a great deal to teach change makers in
other sectors
Display a healthy impatience (e.g: they dont do
well in bureaucracies, which can raise succession
issues as their organizations grow- and almost
inevitably become more bureaucratic)

Elkington and Hartigan (2007: 5)

Dr Anis Amira Ab Rahman 2015

What makes social entrepreneur

unreasonable?
They are unreasonable because they want to
change the system
They are unreasonable because they are
insanely ambitious
They are unreasonable because they are
propelled by emotion

Elkington and Hartigan (2007)

Dr Anis Amira Ab Rahman 2015

 They are unreasonable because they think

they know the future
They are unreasonable because they ignore
the evidence
They are unreasonable because they refuse
to be made into superheroes
They are unreasonable because they try to
measure the unmeasurable

Elkington and Hartigan (2007)

Dr Anis Amira Ab Rahman 2015

REFERENCE

Elkington, J. and Hartigan, P. (2008). The

power of unreasonable people: How social
entrepreneurs create markets that change
the world, Massachusetts, Harvard Business
School Publishing

Dr Anis Amira Ab Rahman 2015