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Guidelines For Typography in New Brunswick Computing Services
Guidelines For Typography in New Brunswick Computing Services
Guidelines For Typography in New Brunswick Computing Services
A. Schweighardt
Information Design
J. Bass
Presentation
FUNDEMENTAL
TYPE TERMINOLOGY
SERIF TYPEFACES
EXAMPLES:
FROM THE AUTHOR
BASKERVILLE
“The most readable fonts are
BODONI straight-forward serifed fonts.”
GEORGIA
GARAMOND
SANS-SERIF TYPEFACES
EXAMPLES:
FROM THE AUTHOR
FUTURA
“Fonts that are good for printing
GILL SANS may not necessarily be good
HELVETICA online.”
Courtesy of:
Ellen Lupton’s book
Thinking with Type
(A critical guide for
designers, writers, editors
And students)
Units for Type
Most common unit: The Point.
Pica = 12 points
S PA C E I N G I S C R U C I A L
FUNDEMENTAL
SPACEING TERMINOLOGY
White Space
“White space is an important element of the
overall design of the page. It there is too
little white space, the page looks cramped.”