TOPIC:MARKETING MIX

PRESENTED TO:PROF:-

PRESENTED BY:CILU ANDREWS

ROHIT SHARMA
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CONTENT

INTRODUCTION
DEFINATION
ELEMENTS OF MARKETING MIX
FOUR PS OF MARKETING MIX
EXTENDED PS OF MARKETING
SIGNIFICANCE OF MARKETING MIX
PRODUCT LIFE CYCLE.
BIBLOGRAPHY.
ANY QUESTIONS
THANK YOU.
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INTRODUCTION

Marketing Mix Is Policy Adopted By The

Manufactures
Those days, when Goods Were
Matched With The Market
Modern Market Concept Emphasizes
Manufactures Take Various Policies
Marketing Planning Make Use Of
Marketing Information
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Cont

Manufacturer Analyses The Nature Of

The Consumers Needs
Management plans to meet consumers
need
Programs involve a no. of functions
Marketing Department perform the
operations
The identification of demand & supply
involves various functions of marketing
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DEFINATION
ACCORDING TO STANTON
Marketing mix is the term used to describe
the combination of the four inputs which
constitute the core of a companys
marketing system
The product
The price structure
The promotional activities
The distribution system
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ELEMENTS OR 4 PS OF
MARKETING
1.

PRODUCT
It is the first element
It must satisfy consumer needs
Management first decide the products to
be Produced
The Product Mix Combines
a. Physical Product
b. Product Services
c. Brand and Packages
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Cont
The Marketing Authority Has To Decide the
Quality
A Firm May Offer A Single Product
Not Only The Production of right Goods But
Also Their
a. Shape
b. Design
c. Style
d. Brand
e. Packages etc.

Cont..

On The Basis Of Marketing Information

The Marketing Authority Has To Take A
Number Of Decisions As To
a. Product Additions
b. Product Deletions
c. Product Modifications

Cont
2. PRICE
It Is The Second Element
The Marked Or Announced Amount Of
Money Asked From The Buyer
Basic Price Alterations May Be Made By
The Manufacturer
May Be In The Form Of discount,
Allowances etc.
The Terms Of credit ,Liberal Dealings Will
Also Boost Sales
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Cont
3. PROMOTION
The Product May Be Made Known To
Consumers
Firms Must Undretake Promotion work
a. Advertising
b. Publicity
c. Personal Selling etc.

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Cont..
4. DISTRIBUTION
Physical Distribution Is The Delivery Of
Products At The Right Time And At The
Right Place
The Distribution Mix Is The Combination
OF Decisions Relating To
a. Storage Facility
b. Inventory Control
c. Location
d. Transportation Warehousing etc.
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4 Ps OF MARKETING MIX
PRODUCT
Features
Style
Brand name
Packaging
Services
PROMOTION
Sales Promotion
Advertising
Sales Force
Public Relations
Direct Marketing

PRICE
List Price
Discounts
Allowances
Payment Period
Credit Terms
Marketing Mix
(4ps)

PLACE
Location
Transport
Coverage
Channels
Inventory
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EXTENDED PS OF
MARKETING

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SIGNIFICANCE OF MARKETING
MIX

Profitable formula for marketing

operations.
Co-ordination of various elements of
marketing system.
Link between business firm and customer.
Formulation of marketing strategy.
Facilitates the requirements of various
types of customer.
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PRODUCT LIFE CYCLE

The product life cycle is defined as the period that starts with the
initial product design (research and development) and ends with the
withdrawal of the product from the market place.
Product life cycle (PLC) is to do with the life of a product in the
market with respect to business and sales measures.
The stages through which individual products develop over time
is called commonly known as the "Product Life Cycle".
Product life cycle is the course of a product's sales and profits
over time.
The classic product life cycle has four stages (illustrated in the
diagram below): introduction; growth; maturity and decline
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The Product Life Cycle

Product life cycle:
cycle progression of products through
introduction, growth, maturity, and decline stages

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