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Google 14111222175
Google 14111222175
Introduction
Why only
Google?
It came from misspelling of the word
"googol.
What does it
mean??
Agoogolis thelarge number 10100; that is, thedigit 1
followed by 100zeroes
10,000,000,000,000,000,000,000,000,000,000,000,
000,000,000,000,000,000,000,000,000,000,000,000,
000,000,000,000,000,000,000,000,000,000.
Few Figures
about.
Type Public
Traded as NASDAQ:GOOGFWB:GGQ1
NASDAQ-100
Component
S&P 500 Component
IndustryInternet,Computer software
Founded - Menlo Park,
California, U.S.
(September 4, 1998)
Founder(s) -Larry
Page,Sergey Brin
HeadquartersGoogleplex,Mountain
View, California,United
States
Revenue- US$
37.905billion(2011)
Operating income- US$
11.632billion
(2011)
Profit-US$9.737billion
(2011)
Total assets-US$
72.574billion (2011)
Total equity-US$
58.145billion (2011)
Employees -54,604 (2012)
SubsidiariesAdMob,DoubleClick,Motor
ola Mobility,On2
Technologies,Picnik,YouTu
be,Zagat
Products offered by
Google
Technology
Services
Innovation
Potential Users
Service & Products
Talks
Communicate
& Share
Docs
Translate
Business
Solution
Launched/
Released Year
Potential Users
Students
Office workers
Professionals
Elders
2006/ 3
Students
Office workers
Professionals
2005/8
Students
Office workers
Professionals
2005/ 8
Commercial
customers
AdWord
2000/ 10
AdSense
2003/ 3
Analytics
2005/ 11
Office workers
Professionals
BCG Matrix
Quadrants of BCG
Matrix
Question Marks
New in the market
Dogs
No Demand/
Outdated
Stars
All time
high
dema
nd
Cash Cows
Revenue Generation
DOG
It has a small market share in a mature
industry.
A dog may not require substantial cash
because dogs have low market share and a low
growth rate and thus neither generate nor
consume a large amount of cash.
STAR
It has a large market share in a fast growing
industry.
Stars generate large amounts of cash because
of their strong relative market share, but also
consume large amounts of cash because of
their high growth rate.
CASH COW
It has a large market share in a mature, slow
growing industry.
As leaders in a mature market, they exhibit a
return on assets that is greater than the
market growth rate, and thus generate more
cash than they consume.
Such business units should be "milked",
extracting the profits and investing as little
Cash Cow
Question Mark
Dog
these are plays that lose market
share and/or the sector declines.
Google places some bets early so
the sector fizzles out, which is
fine - low cost option plays are a
creditable achievement. The
problem is when too many
Google acquisitions look like
Jaiku - it was a decent competitor
to Twitter but died as Twitter
exploded, forcing Google into
some far more high cost/high risk
plays (such as Buzz) later in the
day. Chrome could be a dog - the
browser market is mature, they
have a low market share - if the
current consumer Ad campaign
doesn't massively increase
market share then its likely to be
Star
TWOS Matrix
TOWS is the acronym for threats,
weaknesses, opportunities, and strengths. The
Tows matrix can be used to develop a set of
strategies for the company since it gives
alternate set of strategies from which to choose.
Breakdown of the strategies:
SO strategies use a firms internal strengths
to take advantage of external opportunities
WO strategies are aimed at improving internal
weaknesses by taking advantage of external
opportunities
ST strategies use a firms strengths to avoid
or reduce the impact of external opportunities
WT strategies are defensive tactics directed
at reducing internal weaknesses and avoiding
TWOS Matrix