Professional Documents
Culture Documents
Challenges Before Pepsi & Coke
Challenges Before Pepsi & Coke
Concentr
ate
Producers
Bottlers
Retail
Chains
Suppliers
Retail Channels
Distribution
9.5
7.9
32.9
11.8
14.5
23.4
Supermarkets
Fountain Outlets
Vending Machines
Mass Merchendizers
Convenience Stores
and Gas Stations
Other outlets
40
30
Axis Title
20
10
0
1950
1966
1970
1975
1980
1985
1990
1995
2000
2004E
Internal
Issues
Executi
on
Failures
Diversification
International Market
Coverage
Coke
Western Europe
Latin America
Largest international producer of
soft drinks
70% of the total sales and 80% of
the profit from outside U.S.
Pepsi
Middle East
South East Asia
Only one-third of beverage sale
comes from overseas
World Market share of 21.8% as
compared to Cokes share of 51.4%