7Ps of Marketing

Topics to be covered

Product Lofty C
Price Vignesh N
Process Vignesh N
Place Priya J
Promotion Rajiv K
Physical Evidence Samson B
People Samson B
Conclusion Priya J

PRODUCT
The most vital P of Marketing

Signature Debit Card

Express rewards
Petrol surcharge wavier
Concierge Services

Chocolate Debit Card

Eve Account Facility

PRICE
The sacrifice for satisfaction

Deutsche Bank Personal Loan

Interest Rate

Up to 24% p.a.

Processing Fees

3% of the loan amount

Loan Tenure

1 to 4 years

Pre-Closure

5 % of Principle
outstanding

Guarantor Requirement

Not needed

Deutsche Bank Home Loan

Floating Interest Rate

10.50%

Per Lac EMI

Rs 998

Processing Fee

1200 + Service Tax

Prepayment Charges

Nil

% Change in last 6
months

No change

PROCESS
The Steps Taken To A New Beginning

Through a physical branch

1. Visit the nearest branch.
2. Enquire the person who deals with this aspect.
3. He will give you a form and ask you to submit the

form after filling along the necessary documents.

4. It is also required to show the documents in
original, submit a recent passport photo, and get
the photocopies attested before submitting.
5. Finally the process ends getting the form signed by
a person who already has an account in that bank.

Online
You may fill up an application online for opening a
Savings Bank account. The process in brief would be as
follows:
1. Fill up and submit the required details online.
2. Print the Account Opening Form (AOF) on A4 size white
papers.
3. Attach the required documents, such as photographs
and proof of identity and address, as mentioned in the
AOF.
4. A TCRM(Temporary Customer Reference Number) will
be generated, which please note down. TCRN will also
be sent on the registered mobile number of the
applicant(s).

PLACE
We are everywhere

First Brach in India was established in 1980

Operating branches in 16 cities
Branches in over 70 countries
Indian Headquarters in Fort, Mumbai

PROMOTION
With you all the way

 Follows an aggressive promotional strategies

Promotes the itself through:
Advertisements
Sponsoring
Personal Selling
Believes in promoting mainly through:
Print Media
Tries to express MOTO of the bank

Offer available on
all Deutsche Bank
Debit Cards.

PHYSICAL EVIDENCE
The real and material assets of bank

Official Website

Bank Branch

Head Office

Debit/Credit Card

Physical Evidence:

Physical Environment
Ambience
Spatial Layout
Corporate Branding

PEOPLE
The one on whom bank depends

Employees and Customers

Values its employees
Provides training programs to employees
Customer service customer
78,000 employees in 70 countries worldwide
Over 9,800 employees in India
5,00,000 individual customers

Gunit Chada
Managing Director , Deutsche Bank(India)

CONCLUSION