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Market Survey On Fruit Juices: Moksha Chib 13FET1003
Market Survey On Fruit Juices: Moksha Chib 13FET1003
FRUIT JUICES
Moksha Chib
13FET1003
Fruit juices are available in India as: Fresh Fruit Juice & Packaged Fruit Juice.
Packaged Juice Market in India had grown at CAGR 30-35% per annum
over the last decade.
Better affordability.
COMPETITORS
Other; 15%
Major Players
Dabur
PepsiCo
Godrej
Parle Agro
PepsiCo; 30%
Mother Dairy
Ladhakh Foods
New Comers
Dabur; 55%
COMPETITOR ANALYSIS
( Based on Survey)**
Brand
Company
Qty.
Price
Flavors
Tropicana
PepsiCo
1 Litre
95/-
Real
Dabur
1 Litre
98/-
Onjus
Godrej
1 Litre
80/-
Harvest
KDD
1 Litre
90/-
DelMonte
DelMonte
240 ml
30/-
Mix Fruit
1 Litre
129/-
Orange Juice
Vitamin C(mg)
Iron(mg)
Calcium(mg)
Potasium(mg)
Sodium(mg)
Protein(g)
Carbohydrate(g)
Energy(kcal)
100
80
60
40
20
0
Tropicana
Real
Onjus
Harvest
Contd
Acidity regulators ( E330) Citric Acid ( As per FSSAI Guidelines the Max level of this
content shall be 3000 mg / kg)*
Stabiliser ( E440) Pectin ( As per FSSAI Guidelines the Max level of this content
shall be as per GMP) *
Anti Oxidants ( E 300) L Ascorbic acid ( As per FSSAI Guidelines the Max level of
this content shall be 400mg/kg given in CODEX STAN-164-1989)
Permitted natural colour and added flavors ( E 160 a) - Mix Carotenes & B - carotene
Varied fruit concentrates are used in different brands Tropicana 12.2% , Real
12.03% , Onjus 18.87% & Harvest 7.55%... Observation is that the more the Fruit
concentrate ; more the nutritive value..
Vitamin C(mg)
Iron(mg)
Calcium(mg)
Potasium(mg)
Sodium(mg)
Protein(g)
Carbohydrate(g)
Energy(kcal)
Contd
Acidity regulators ( E330) Citric Acid ( As per FSSAI Guidelines the Max level
of this content shall be 3000 mg / kg)*
Stabiliser ( E440) Pectin ( As per FSSAI Guidelines the Max level of this
content shall be as per GMP) *
Anti Oxidants ( E 300) L Ascorbic acid ( As per FSSAI Guidelines the Max level
of this content shall be 400mg/kg given in CODEX STAN-164-1989)
Permitted natural colour and added flavors ( E 160 a) - Mix Carotenes & B carotene
Added sugar must not exceed 50g/kg as per CODEX STAN 45-1981.
Soluble orange solids content of orange juice must be greater than 11% which
is determined by Refractometer at 20C as per CODEX STAN 45-1981.
Varied fruit concentrates are used in different brands Tropicana 8.2% , Real
12.45 % , Onjus 13.5% , 24 Mantra 16.5 % & Harvest 51%... Observation is that
the more the Fruit concentrate ; more the nutritive value..
OBSERVATIONS
Packaged fruit juices lack fiber in the finished product and are highly
processed as against fresh juice thus leads to loss of fruits nutritive values.
There are few products , which have higher Potassium and Sodium content,
which may lead to unwanted complications to the customer, who needs the
nutritive values.
References
2. Agritrade.iift.ac.in
3. FSSAI website