.

Project report on Tata Wimax –

To know potential customers for wimax

Presented By –
NEETISH SEN
 About TATA

 Founded by Jamsetji Tata in 1868, the Tata Group's early

years were inspired by the spirit of nationalism.

 The Tata name has been respected in India for 140 years for its
adherence to strong values and business ethics.

 Tata is a rapidly growing business group based in India with

significant international operations.
 .
 The business operations of the Tata Group currently
encompass seven business sectors: communications and
information technology, engineering, materials, services,
energy, consumer products and chemicals.

 The Group employs around 350,000 people worldwide.

 Major businesses

 Tata steel
 Tata power
 Tata motors
 Tcs
 Tata communications
 Tata chemicals
 Tata tea
 Indian hotels
 Tata communications

 Tata Communications Limited, formerly known as Videsh

Sanchar Nigam Limited or VSNL, is India's largest
telecommunication company in international long distance,
enterprise data and internet services.

 Tata Communications is based in Mumbai and it operates in

over 80 cities spread across 40 countries.
 Introduction of project report

 The project was basically to find out the potential

customers for the prelaunch of Tata wimax , so
that basestation could be installed near suitable
locations.
 In this project , I have been assigned the work of
supervising the hired agencies for survey
purpose.
 Objectives

 To know the potential customers for

Wimax

 To know importance of market

survey
 What is Wimax ?

 Wimax stands for Wireless Interoperability for Microwave

Access. Wimax is used to provide Internet access for both
fixed and mobile devices, it is a better way to spread Internet
by air. WiMAX can provide shared data rates of up to 70
Mb/s. This is enough bandwidth to support more than 60
businesses at once

 Also in small villages which are in a no-High Speed Internet

zone and hardly reachable with cable can now benefit of
broadband wireless access. In Libya Wimax is used also for
mobile access, you can move with your laptop and still be
connected to Internet in a range of 50km.
 WiMAX system consists

 A WiMAX tower, similar in concept to a

cell-phone tower - A single WiMAX tower
can provide coverage to a very large area
– such one tower can support 800
customers with 30MB bandwidth.
 A WiMAX receiver - The receiver and
antenna could be a small box or they
could be built into a laptop the way Wi-Fi
is access today .
 Features of Wimax
WiMAX will play a critical role in the broadband wireless revolution due to
a number of its inherent strengths

 Cost-effectiveness. Construction costs for a cabled infrastructure are

usually high. The total costs associated with a WiMAX solution are
lower than those of most other broadband cable solutions.

 Fast deployment. A WiMAX-based solution can be deployed faster than

most cable solutions. Once a base station is installed and operated,
subscribers can be connected very quickly.

 Small size and low power. WiMAX Base Station equipment is generally
small, with low power requirements. Existing buildings and cell phone
sites can often be used. Power back up is relatively easy to implement.
 What is market research

Market research is defined as the 'means used by those who

provide goods and services to keep themselves in touch with the
needs and wants of those who buy and use those goods and
services'.

Market research is a cost-effective way of finding out what

people believe, think, want or need to do. It is the collection and
analysis of data from a sample of individuals or organizations
relating to their characteristics, behavior, attitudes, opinions or
possessions. Essentially, by talking to a small proportion of
people you can find out about a far larger number.
 Features of market research

 Market research helps you identify opportunities – If you are

planning to operate a new service and want to know the
preconceived attitudes people have then market research can
help in evaluating the potential for a new idea.

 Market research will minimize risk - Market research can help

shape a new product or service, identifying what is needed and
ensure that the development of a product is highly focused
towards demand.
 Why is market research
necessary?
 Because we all have different tastes, different ideas about
what's important in our lives, and different ability (or
willingness) to pay a particular price for what we want.

 Another purpose of market research is to discover what your

competitor is doing
 PROBLEMS BEING FACED IN SURVEY
 As the project commenced on the month of July. So Ist and foremost problem being
faced by the survey people is the scorching heat of the summer, which makes it very
difficult to collect the data. Many teams have backout after doing 2 days work in start.
And the reason is rising mercury, due to which their health was being affected.

 Some of the landmarks given in the maps are not appropriate which led to the wastage
of time in the field. Also in some maps the same floor of one building are shown as
entirely different buildings.

 Then in August due to Independence Day and some other festivals, there were security
checks in all areas. And because of this field boys went through lot of questioning by
the policemen’s.

 Then rain also plays its part to create problems for the survey team.
How Productivity & Efficiency of Team
Increased
 Given instructions to the team leader to not send
more than two boys on one Photostat of the map. As
earlier there were team of even 3 or 4 members on
one map, which was worthless.

 Told the team leader to get the photo copies of map

to be covered next day in the evening, instead of
doing it on that day morning.
 Have put the fear of cross checking in the minds of
Team members to get better output and accuracy.
 How Productivity & Efficiency of Team
Increased
 Gave them strict order to be present on 10.30 am and not
to go before 6 p.m. Attendance were taken two times a day
in morning and evening.

In order to save the time, told the team boys to directly

record the data in fair excel sheets instead of noting it down
on rough sheets.

 Instructed team leaders to maintain discipline at the time of

work with field boys and don’t be frank with them all the
time.

 Have set the daily target of 200 per head and make them to
compete with other team doing survey.
 To make Survey Efficient :

Remain present in the field from morning to evening. So if any of the

team wants any help or suggestion , they can approach me anytime.

 Gives certain amount of time to every team in the field every day, so
whatever difficulty they were facing while recording data can be sorted
out and be corrected.

 Gives them training for while before they go to the field in the morning,
so that they don’t make mistakes done earlier.

 Started checking data at the end of the day’s work to check out the
average work done by the individual and to find out the mistakes done in
recording the entry in excel sheets and whatever mistakes were found
was corrected on the spot. This led to the increase in efficiency of
collected data.
 Internet users

35

30

25
M TNL
20 AIRTEL
15 TATA
OTHERS
10

0
 .

 The 1st chart shows the scenario of internet

service users in New Delhi .And from above it is
clear that most of the connections are of MTNL
and the Airtel has 20 % of customers , 15 %
customers uses TATA, and remaining 35 %
customers uses Reliance, Sify & other local
services.
 Rentals of residences

30

25

20

15 central delhi
east delhi
10
west delhi
5

0
type type type type type
1 2 3 4 5
Data Collection Method :

 The method that is used to collect the information

required to fill the questionnaire is mostly primary (85
%). As most the data is collected first hand by field
boys by recording the data by observation. While some
of the data are collected by secondary sources like the
area of some of the shops has been recovered from
State manager of that area and area of technical
institute was being captured after verification from
documents with the help of principal of the institute.
 Research Methodology

 The Research Methodology use to check the

accuracy of the data is Random sampling and
Direct Observation. In random sampling we
have chosen sample out of the data gathered
by the survey team and have cross checked the
data that way.

 Also we use the direct observation method , in

which we used to go on field with the team and
check their way of recording entries . This help
us to rectify the faults in the initial stage and we
were able to take the necessary action , so that
accuracy of the data can be increased.
 Recommendations

 Most of the field boys were new and less

educated and they don’t have the capacity to
learn new things quickly. So person experienced
in doing survey should have been given
preference.

 Some of the field boys have joined the team after

start of work and they are without training and
lack of training programme can be easily seen in
their mode of working.

 There were mistakes in the maps due to which

there is also wastage of time while doing survey
in the field.
 CONCLUSION
 As we know that internet is part of today’s world. No
business runs without it and most of the houses in cities
are used to it. So there are many internet providers
available at door step and the competition is tough. To be
on top of your competitors one has to plan well. And one
has to find out where he can get the potential customer for
his product. And after that customer satisfaction and wants
should be kept in mind.

 As Customer wants better service and that too at

affordable price . Right now the price of broadband
services is high and because of that cost should be given
more preference. Because launching Wimax with low cost
can attract new customers who were not using internet
before and also the existing internet users who are paying
high charges for it. Wimax has a good scope to replace wi-
fi in colleges, universities and offices also.
Thank You !