A Presentation on

IMC Plan
of
CallPod Multiple Device
Charger
Presented By:
Desai Swapnil
(5)
Oza Dhaval
(12)
Patel Minesh
(21)
 CONTENT
• Promotion Opportunity Analysis
• Corporate Strategies
• Target Market Analysis
• Objectives
• Budget
• Promotion Mix
• Ad. Samples
 Promotion Opportunity
Analysis
q Need Analysis
q Product Description
• Charges up to six devices at
once
• Only needs one power outlet
• Small, lightweight and
portable
• Compatible with most phones,
PDAs, MP3 players, GPS and
portable gaming systems
• Budget-friendly
• Dimension: 2.75”W x 2.70”L x
0.72”H
• Weight: 57 Grams
 Corporate Strategies
• Distribution Strategy
• Business-to-Business Strategy
• Pricing Strategy
 Target Market Analysis
• Target Marketing Process
Ø Identify markets with unfulfilled needs
Ø Determine market segmentation
Ø Selecting market to target
Ø Positioning through marketing strategies
•
 S e le ctin g M a rke t To Ta rg e t

Metropolitan Area Population Target

State Audience
Mumbai Maharashtra 20870764 13148581
Delhi Delhi 18362625 11568454
Kolkata West Bengal 15185670 9566972
Chennai Tamil Nadu 7196555 4533830
Bangalore Karnataka 6370130 4013182
Hyderabad A.P. 6196939 3904071
Ahmadabad Gujarat 5255003 3310652

Source: Absolute Astronomy.com

 Objectives
qMarketing Objective
• Our first objective is to achieve sales volume of
• Rs 75,00,00,000 (15,00,000 Units)in the very
first year.
• Our second objective is to cover all 7
metropolitan city of India in first year by selling
our product in malls like Big bazaar, Reliance
mart, Croma, Sales India, Next, E-mall, E-zone,
mobile store, Hot Spot etc. make tie-up with
these malls.
qCommunication Objective
•

Our objective is to make aware 60% of the men and

women of 16 to 64 age in Mumbai, Delhi, Kolkata,
Chennai, Bangalore, Hyderabad and Ahmadabad in
India that CallPod Multiple Charger is the only charger
available in India with Mobile and iPod charging
facility. To sale the product in 3% of our Target
Audience. This objective will be achieved by March 31,
2011 at an estimated cost of Rs. 7,00,00,000.”
 Budget

For Consumer Rs. 6,00,00,000

For Distribution Channel Rs. 1,00,00,000
 Consumer Budget

Newspaper advertisement Rs. 2,10,00,000

Hoardings advertisement Rs. 2,50,00,000
Online advertisement Rs. 1,00,00,000
Magazine advertisement Rs. 50,00,000
Total budget for consumer Rs. 6,10,00,000
 Newspaper Budget
News Paper Cities Language Circulation Rate Rs. per Yearly Budget
per sq day
cm

TIMES OF Mumbai/Delhi/Bangalore/ English 19,72,714 3,240 2,15,000 8600000

INDIA, (All Ahmedabad/Hyderabad/
Edns) Kolkata

GUJARAT Ahmedabad Gujarati 9,61,589 1,650 1,11,000 4440000

SAMACHAR

THE HINDU Chennai,/Hyderabad/ English 10,47,121 1,025 70,000 2800000

Bangalore/ New Delhi

HINDUSTAN New Delhi/Mumbai English 11,12,611 1900 1,28,000 5120000

TIMES

5,24,000 2,09,60,000
 Hoardings Budget
City Annual Budget (Rs.)
Delhi 40,00,000
Bombay 50,00,000
Chennai 35,00,000
Calcutta 40,00,000
Hyderabad 30,00,000
Ahmedabad 35,00,000
Bangalore 35,00,000
Total budget for hoardings 2,65,00,000
Ahmedabad Hording Rates
Area Size Rate per month
Ashram road. Ahmedabad 30'x15' 25,000
Thakkarnagar Approach N.H.No8 Road. 30'x15' 18,000
Naranpura Nr. Torrent Power A’ bad. 30'x15' 20,000
Ellis Bride Corner, Ahmedabad 30'x20' 35000
Kalupur Over Bridge A’ bad. 30'x15' 20,000
Express Highway, Nr toll tax A' bad 31'x30' 20,000
Shivrajni cross road 30'x15' 45,000
Prahaladnagar satellite 30'x20' 35,000
C.G. Road 30'x20' 65,000
Total 2,83,000
vOnline Budget
• As the numbers of internet users of all over
the world are increasing rapidly, online
advertisement is a most effective for electronic
things. So for online advertisement we decided
the budget of Rs. 1 Cr. which includes all the
major online sites like yahoo, rediffmail etc. and
social sites like orkut and facebook.
•

vMagazine Budget
• We have allocated Rs. 50,00,000 for the
budget of magazines which includes magazines
India Today and Filmfare.
•
 Promotion Mix

• Advertisement
Traditional Advertising Medias
• Electronic Advertising
Media
• Newspapers Internet
• Magazines
• Hoardings
•
 vAdvertising Design

• Attribute:
• Attractive product which catch the eyes of the customers in the
store.

• Advertisement Appeal
• Rational Appeal

• Benefit
• Product which is useful to all age people who is having more
electronic gadgets.

• Personal value
• People who are using the product become addicted to use the
product forever instead using different chargers for all gadgets.
 Ad. Samples
• Sample Logo
• Sample Consumer Advertisement
• Sample Web Page
S a m p le
Lo g o
S a m p le C o n su m e r
A d ve rtise m e n t
S a m p le W e b
Pa g e
THANK YOU