PIZZA HUT

PIZZA HUT WORLDWIDE HISTORY

In Whicita, brothers Frank and Dan Carney opened the
first Pizza Hut restaurant on June 15, 1958.
They had been approached by the owner of a small
building who wanted a nice neighbourhood business,
and had read the Post's article about pizza.
The Carneys borrowed $600 from their mother, located
John Bender, an airman from McConnell Air Force Base
who had worked as a pizza cook, purchased some
secondhand equipment and were ready for business.
The first night, they gave away pizza to interest
potential customers.

PIZZA HUT WORLDWIDE HISTORY

Many people ask how Pizza Hut got its name.
When the Carneys were setting up that first restaurant,
the building has a sign with room for just nine
characters.
They wanted to use "pizza" in the name, which left
room for a word with only three characters. A family
member suggested the building looked like a hut....and
Pizza Hut was born.
1959 :Pizza Hut is incorporated and the first franchise
unit opens in Topeka, Kansas.
1965 :"Putt-Putt to Pizza Hut" musical jingle is
developed for Pizza Hut's first television commercial.

PIZZA HUT WORLDWIDE HISTORY

1967 :A Pizza Hut restaurant was built in five days by
franchisees at the Oklahoma State Fair. World's largest
pizza (six feet in diameter) is baked and served at the
grand opening of the Fort Worth, Texas Pizza Hut.
1968 :International market entered with the opening of
the first Pizza Hut in Surrey, B.C., Canada. Pizza Hut serves
a million people a week at its 310 locations.
1977 :Super Supreme is introduced. Pizza Hut opens its
3,000th unit in Arlington, Texas.
1980 :Pan Pizza is introduced throughout the system.
1983 :Personal Pan Pizza, with a five-minute guarantee,
is introduced. Pizza Hut serves one and a half million
pounds of pasta annually. Pizza Hut employs 10,000
teenagers from 16 to 19 years of age.

PIZZA HUT WORLDWIDE HISTORY

1984 :BOOK IT! National reading incentive program is
launched with 200,00 elementary students enrolled.
1988 :Hand Tossed Traditional Pizza is introduced. Pizza
Hut celebrates its 30th anniversary with a total of more
than 6,000 restaurants and delivery units worldwide.
1990 :Pizza Hut delivers more than 1,349,000 pizzas on
Superbowl Sunday, about 7,000 pies per minute.
1995 :Pizza Hut launches the "You'll Love The Stuff We're
Made Of" campaign. Buffalo Wings soar onto the menu.
Pizzeria Stuffed Crust Pizza is introduced which
immediately sets company sales records.
1998 :Surrey Place Pizza Hut celebrates its 30th year of
business!

PIZZA HUT MALAYSIA

PIZZA HUT MALAYSIA

OUR VALUES
CAN DO ATTITUDE
we have the Malaysian spirit of Can Do anything is possible if
our attitude is right.

HONESTY
This is a foundation in our business. We can be trusted to deliver
on what we say.

ACCOUNTABILITY
This means we are responsible for our actions. We can be relied
upon to do the right thing.

RESPECT
Our bond is mutual respect for each other.

TEAMWORK
We are all in this together. We believe in the power of teams to do
great things.

PIZZA HUT MALAYSIA

OUR JOURNEY
QSR Brands (M) Holdings Sdn Bhd (QSR): A franchisee of Pizza
Hut in Malaysia. It is extensively involved in breeder and contract
broiler farming, hatchery and poultry production and processing, as
well as a host of ancillary businesses including baking, commissary
and sauce production.
Today, Pizza Hut chain has growth to more than 350 restaurants is
the largest pizza chain in Malaysia, QSR Group is confident that its
pizza chain will continue to completely dominate this sector and will
be able to powerfully fend off any new competition.
Pizza Hut featuring a delicious mix of nutritious Italian-American
cuisine that includes the worlds favorite pan pizza and other
signature dishes. There are two different concepts: Pizza Hut
Restaurant & Pizza Hut Delivery. Pizza Hut Restaurant offers a cozy
& friendly ambience coupled with great hospitality makes it the
perfect place for one to relax, unwind & have a great time with
family or friends. To add, Pizza Hut Delivery provides guaranteed
hot & fresh pizza within promised delivery time in a convenient

PIZZA HUT MALAYSIA

OUR SUCCESS
Pizza Hut Malaysia's success has been due to
imaginative and innovative thinking in
continuously developing, marketing and
promoting new pizza products with unique and
distinctive flavor, taste, style and appeal.

Consistent introductions of various products and

promotions throughout the years have helped
drive system wide sales and reinforced the chain's
reputation for 'serving the best pizzas under one
roof'.

PIZZA HUT AWARDS

2004
Best Overall Marketing
Highest Volume Sales 2004 & Best Promotional
Partnership
YRI Development Excellence to Pizza Hut Technical Team
Best New Product Local Flavours
YRI Crystal Mouse # 18 Pizza Hut Malaysia
YRI Marketing Excellence to Pizza Hut Marketing
Malaysia
2005
Best New Product 2005
Pepsi's Beat Year Ago
Crystal Mouse Award

PIZZA HUT AWARDS

Marketing Excellence Award
Most Improved Home Service
Leadership & Support for New Pipeline Award
Franchisee of the Year Award
Restaurant Excellence Award
2006
Best New Product Award
2007
Best Value Campaign - "Sensasi Delight Meals"

PIZZA HUT AWARDS

2008
The Brand Laureate Award 2008-2009
Best Brands Category Food & Beverage Pizzas 20082009
Full Development Certification
Pizza Hut Malaysia
Development Award
175th Store Opening
Best Home Service
Pizza Hut Malaysia
Asian Franchise Growth Award
Pizza Hut Malaysia
Effie Awards
Bronze Award - (Sensasi Delight)

PIZZA HUT AWARDS

Crystal Mouse Award
Marketing Excellence
The White Plate Award
Marketing Excellence
2010
The Brand Laureate Award 2010
Best Brands in Food & Beverage Pizza Category
Readers Digest
Gold Award Trusted Brand 2010 (Voted by Consumers
for Family Restaurant Category)
PepsiCo
Above & Beyond Award
PepsiCo
Mocktail Innovation Award

PIZZA HUT AWARDS

2009
Readers' Digest
Gold Award - Trusted Brand 2009 (Voted by Consumers for
Family Restaurant)
The Brand Laureate Award 2008-2009
Best Brands Category Food & Beverage Pizzas 2008-2009
2012
Effies Awards
Bronze More Than Pizza (The Marketing Communication
Effectiveness Awards)
2011
The Brand Laureate Award 2011
Best Brands in Food & Beverage Pizza Category