MANAGEMENT

RESORT

Any place or places with pleasant

environment and atmosphere conducive to
comfort, healthful relaxation and rest,
offering food, sleeping accomodation and
recreational facilities to the public for a fee
(definition per DOT Rules on Accreditation)

Elements of a resort
1. Recreational facilities that draw guests to
the facility
2. Housing and Food & Beverage services that
cater to people away from home
3. Activities to occupy guests during their stay

CLASSIFICATION OF RESORTS
According to Location
1.
2.
3.
4.
5.
6.
7.

Inland Beach Plantation Bay

Island Club Noah Isabelle
Lakeside Lake Caliraya
Farm Villa Escudero
Orchard Gap Farming Resort, Davao
Mountain Mt. Data Lodge, Benguet
Springs Ardent Hot Springs, Camiguin

CLASSIFICATION OF RESORTS
According to Activity Offered

1.
2.
3.
4.
5.
6.
7.

Diving Resort
Fishing Resort
Health/Spa
Golf Resort
Ski Resort
Gaming Resort
Theme Park

CLASSIFICATION OF RESORTS
According to Ownership/Lodging Properties

1. Resort Hotel

Person leases the room/cottage for transient sta

2. Second-Home Development

Person develops/buys another home in outdoor

areas

3. Timeshare Ownership

Person pays for the right to accommodations at a

vacation development for a specified period each
year, for a specified number of years or for
perpetuity. It is essentially buying accomodation in
advance & paying annual contributions for
maintenance

Resort Planning
The modern concept of a resort is that planned as an
integrated development with consideration given to
its compatibility with the natural environment and
possible benefits to local communities.
Economic feasibility analysis: Analysis of the
economic costs and benefits of a project to the entire
area, region or country. A project may generate overall
positive economic benefits by attracting tourists to the
area, but not make a profit in itself.
Financial feasibility analysis: The financial rate of
return and profitability of a project based only on its
own costs and revenues.

Resort Planning Process

1.First, market and product assessment (referring
especially to tourist attractions) is conducted, the
resort development objectives, type and size
determined in preliminary form, the site selected,
and conceptual planning and prefeasibility
analysis carried out. This analysis feeds into more
specific determination of facility and land use
requirements and infrastructure needs, the regional
relationships including access to the site and
regional integration, and the environmental and
carrying capacity analysis and considerations of
community relationships.
2.Then
the
resort
and
regional/community
relationships plan is prepared, with phasing of
development and evaluated environmentally and
economically as a basis for deciding on the final plan.

3. A specific environmental and social impact

analysis must be conducted of the plan to
ensure that the resort will not result in undue
environmentally and economically as a basis
for deciding on the final plan.
4.Then a final-economic and financial feasibility
analysis is carried out to make certain that the
resort will be economically viable and produce
an acceptable financial rate of return. The
results of this analysis may also require
modifications to the plan.
5. Finally, the implementation programme is
prepared and construction of the first phase
begins.

SIMILARITIES OF HOTEL &

RESORT MANAGEMENT
Both sell meals and rooms
Both are labor-intensive
Both have buildings and grounds which
require maintenance and upkeep
Courtesy and Guest service are of prime
importance to both
Innkeeping laws apply to both

DIFF. IN MGT. OF HOTELS &

RESORTS
1. Visitor Market

Hotels cater primarily to both business

travellers and leisure travellers
Resorts cater primarily to the vacation and
leisure travellers.

2. Facilities

Resort rooms are larger

More closet space is needed for resorts
Larger amount of land is required for
resorts for recreational facilities

DIFF. IN MGT. OF HOTELS &

RESORTS
3. Location
Hotels are located in urban areas
Resorts are located in rural areas

Remoteness of the resort has an appeal

to the traveller who seeks an
environment different from the urban &
sub-urban environment of work and
home
Thus, resorts must be self-contained, that
is, it should have generous storage for
food, domestic goods, support services

DIFF. IN MGT. OF HOTELS &

RESORTS
4. Recreation

Unlike hotels, resorts need to invest heavily

on land and equipment for recreation

5. Seasonality

Hotels operate year-round

Most resorts are seasonal due to location

6. Personnel Attitude

In a hotel, service is more business-like.

Guests look at hotel as temporary shelter
In a resort, the guest expects to be
pampered and service should convey
Home & Family Hospitality

RESORT PLANNING
PRINCIPLES
Fundamental Concepts
Resort Environment

Give the resort a distinctive image and

character that provides a contrast to the
tourists home environment

Environmental Orientation

Allow tourist appreciation of nature at

environmentally sustainable manner

Community Orientation

Allow tourist interaction with local

residents and encourage learning of local
culture

RESORT PLANNING
PRINCIPLES
Multi-discplinary team approach
Resort marketing analysts
Land use and site planners
Economic & Financial feasibility anslysts
Transportation & other infrastructure
engineers
Hotel architects & resort landscapers
Environmental specialists
Sociologists
Specialists on the activity offered (such as
dive instructors for a dive resort)

WATER-BASED RESORTS

ELEMENTS IN SELECTING BEACH

SITES
1. Access to permanent or transient
seasonal population
2. Access to major roads
3. Climate
4. Water quality

Monitor bacterial count resulting from

swimmers, sewage overflows, and
runoffs from city streets to the waters

ASPECTS OF BEACH
DEVELOPMENT
1. Sea
a) air temperature, b) water temperature,
c) intensity of the wind & sun, d) currents,
tides and waves, e) clarity of water, f)
pollution,
g) ecology/marine life, h) attractions

2. Seashore

Consists of the surface under the water

extending up to a depth of six feet
A gentle, uniform slope until 6 ft. depth is
ideal
Coarse sand at the bottom is ideal

ASPECTS OF BEACH
DEVELOPMENT
3. Beach

Consider quality of sand, slope and

distance from the shore

4. Back Beach

Offers views to both the sea and inland

5. Coastal stretch

Where service facilities, access roads,

parking facilities & bathhouses are
located

6. Surrounding Country

Provides the setting for the attraction

BEACH RESORT PRODUCT LIFE CYLCLE

Exploration few adventurous tourists visit; no facilities
Involvement - first resorts are developed
Development - More resorts developed, residents sell
land
and move to other areas due to increased taxes
Consolidation growth levels off; resort season
extended
Stagnation capacity is reached
Decline over-commercialization, congestion, less
visitors
Rejuvenation measures to arrest decline