Presented by:

Nivedita kumari
Ravish khan
(DFT-V)

MANAGEMENT TEAM PROFILE

CEO Pearl Uppal is an internet industry veteran and has extensive

experience at companies such as Yahoo, Rediff and GE. She Graduated
from IIT Delhi and is also a gold medalist from Delhi College of
Engineering.

Harish Bahl is the Indian Investor, Co-Founder and Chariman of FNY.

Harish is the founder CEO of Smile Interactive and has incubated and
grown several successful leading online businesses like Quasar (WPP
Digital & Smile JV), Tyroo (Smile & Yahoo JV), Zoomtra and Zumtra. He is
also the chairman of the Digital Agencies Committee of the Internet and
Mobile Association of India.

Rahul Narverkar is Fashion and Yous Director of Sourcing who prior to

joining Fashion and You, was the Senior General Manager, DLF Retail
Developers. Narverkar has over 15 years of experience in retail and
media. The website company is owned by Gold square Sales India Private
Limited.

COMPANY PROFILE

Fashion and You is a is a pure click company formed in early 2010. FNY
partners with high fashion and luxury brands across fashion apparel, designer
wear, accessories, footwear, watches, jewelry, fragrances, kids, home dcor,
and holds private sales events for these brands on www.fashionandyou.com
at prices up to 80% off.

Currently Fashion and You have associations with more than 1500 brands and
supplier partners nationally and more than 100 international brands &
exclusive tie-ups globally.

www.fashionandyou.com boasts of a strong member base of 5.7 million

people servicing 8,000 pin codes of India.

Fashion and You has over 2.7 million registered users and are the countrys
most well funded e-commerce website.
www.fashionandyou.com was the first website to cross 1 million fan base on

Business and Revenue Model

Fashionandyoy.com is an aggregator of many brands. Its

business model is based on procuring current season
merchandise from various brands and making them available
on the portal at the same time as in respective retail brand
outlets. All these products are offered to customers as heavy
discount on MRP. It is a Business to Customer (B to C) Business
model.
Fashionandyou.com derives revenue by selling goods, to customers
so
It is Sales revenue model.

E-business Model.

E-COMMERCE Mode- Business to Consumer (B2C).

Target segment - Men, Women & Children..

Brands Reebok, Lacoste, Versace, Gucci, Dior, Calvin Klein, Polo,

Diesel etc.

Fashion and You orders products straight from supplier & delivers
them to its members in a limited-time.

Everyday, 20 New Mega "Sale Events" start at 9:00 AM - continue for 35 days - Discounts up to 80 % available.

Fashionandyou.com turnover is Rs 200 cr, The

company is aiming to become a

profitable entity with a turnover of Rs 500 crore in the next two years

E-business Model.
Virtual Merchant:
Completely e-business.
No physical stores.
Affiliate Model:
Associations with1500+ brands &
supplier partners nationally.
100+ international brands &
exclusive tie-ups globally.

Range of products
WOMENS

Ethnic wear, Western wear, Footwear, Fragrance, Fashion jewelry, night

wear, lingerie, swim wear, hair care, skin care, makeup.

MENS

Western wear, Footwear, Sports wear, Fragrances, Inner wear, Ethnic

wear, Skin care, Grooming, Winter wear

ACCESORIES

Watches and bags, and handbags, Eye wear, Personal accessories

KIDS

Apparel, Footwear, Accessories

HOME AND LIVING

Decor and Utility, Kitchen ware, Table ware, Bath, Linen bar, Furniture

LOUNGE

Womens wardrobe, Mens closet accessorize

FASHION

GARAGE

Womens wardrobe, Mens closet

Features of fashion and you.com

Every day sale

Everyday
20
New
Mega "Sale Events"
start at 9:00 AM and
lasts for 3-5 days. The
wide array of brands
across fashion and
lifestyle
categories
offers a plethora of
products
that
are
available at irresistible
prices.

Press room

Supply Chain.

FNYs Supply Chain is an 7 step process :

In its first step, FNY signs an agreement with the supplier the
brand for sale of its product
After this, an e-catalogue is produced in FNYs in house studio.
If the catalogue is approved by the reviewers, promotions to all
members via Email/SMS and social media are delivered about
the sales event.
Then, the sales event is launched at 11AM and lasts for 3
straight days.
At the end of the sales event, the company tallies up all orders
and a purchase order is issued and sent to the supplier.
The supplier then sends the products ordered and these are
delivered directly to FNYs processing unit where they are

Supply Chain.

Supply Chain.
Placing Order:
1. Select product& add to shopping cart.
2. Sign-Infor existing users or Sign up for
new members.
3. Enter the shipping address.
4. Choose a payment optionfrom Net
banking, Debit/Credit card, Wallet or
Cash On Delivery (COD).

Supply Chain.
Once an Order is placed:
Pre-paid order is auto-confirmed.
For Cash On Delivery (COD) order, user receives an automated
confirmation call.
Updating at various stages of order by:
Registered email ID with company.
SMS on users registered mobile number.

Supply Chain.
Delivery:
1. For EXPRESS Product/s
-

Order is shipped directly

from
24/48

warehouse
hours

within

of

order

confirmation.

During

special

events-

products shipped within

Supply Chain.
Delivery
2. For NON-EXPRESS Product/s -
Products are sourced from different locations across India.
Deliver within 7-14 days business days, depending upon your
location.

Payment

Safe & Secure Payment Options:

Fashion And You offer highest standards of security to ensure
that our customers shopping experience is safe and secure.
Thus all Net Banking, Debit/Credit card transactions are
processed using a secure encrypted connection to keep
transactional details confidential.
Pay for your shopping by choosing from following options:
NET BANKING
CREDIT/DEBIT CARDS
WALLET
Cash on Delivery (COD) - available on select pin codes with
a minimum shipping charge

Shipping charges:
Credit Card-Free delivery.
Cash on Delivery (COD):
Charges Rs.99 For products valued up to Rs.999.
Accepted cards:
Visa, MasterCard, Maestro, American Express, Mobikwik.

Terms & Conditions

fashionandyou.com does not deliver outside India.

Following product categories fall under "No Return/Exchange";

unless there is an inherent damage/quality issue at the time of
delivery due to amiss from our vendor's side.
Fragrances & Cosmetics,
Jewelry
Handbags & Wallets
Sunglasses
Watches
Electronics
Home Dcor
Home Linen.

PROCESSING CUSTOMER
RETURNS:
1. You can call us or e-mail us within 7 days from date of delivery .
2. Please mention Order number in subject line to help us quickly
process your returns and ensure that the returned merchandize
is unused, unworn, unwashed, undamaged and in saleable
condition.
3. Request you to cooperate and maintain the original packaging
of return items including original FashionAndYou tags,
shoeboxes and dust-bags.
4. Please ensure that all the returned items are packed securely
and safely to prevent any loss or damage during transit.
5. Once your return has been authorized, please refer to the link
in our email for the return shipping label which is mandatory
and should be pasted on every single return packet.

CUSTOMER RETURNS CONTD

Returnscanbemadeinthefollowingways:
Reverse pick up from your shipping address: Our reverse
pick-up facility is currently available only in select locations,
which falls under the service network of our courier partners.
Self-ship to our Return Cell: In case your pin code is not
serviced by our courier partner, you will have to self-ship the
product(s) back to us, to reach our Return Cell within 10 days.
For all self-shipped returns, you will be reimbursed Rs. 100
towards your shipping costs
All returned products need to clearly bear the consignee address
on the return
Return
Cell, Airway Bill, as given below:
Plot # 241, UdyogVihar Phase 1,
Near SP Infocity (Nokia),
Gurgaon 122016

Refundsaremadeasfollows:

If on a rare chance you receive any damaged/defective product

please send an email at support@fashionandyou.com within 24
hours of delivery, along with photographs and our customer care
team will assist you accordingly.
Your refund will be done as NEFT for payments made through cash
on delivery' mode, and if your payment is made through credit/
debit card or any net banking then the amount is credited back to
your account from which the payment was made.
Your returns must reach our Return Cell with original tags; else you
will not be eligible for refunds.

Advertise on Facebook and twitter page

Facebook

Twitter Page

Website Ratings
How popular is fashionandyou.com?
Global Rank 3595
Rank in India 288
How engaged are visitors to fashionandyou.com?
Bounce Rate - 25.40%Daily Page views per Visitor - 6.16
Daily Time on Site - 6:59
Who visits fashionandyou.com?
Country
India
United Stat
es

Percent of
Visitors
96.3%

Rank in
Country
288

1.4%

59,384

How fast does fashionandyou.com load?

Slow(2.098 Seconds), 62% of sites are faster.

Recommendation
From my analysis,
A lot of recommendations come in mind for FNY
The area that FNY should be most concerned about is their
supply chain. Purchase orders are issued only after the sales
events are over. In FNYs case this is hazardous. Incase, there
is a shortfall in supply, FNY cannot deliver the product to the
customer and will have to cancel that order. This leaves the
customer angry and he loses faith in the company.

What FNY needs to do is to buy products from suppliers in

bulk, store them in their warehouses and then set up a sales
event. This way they have complete track of how many
products have been ordered and how many remain. The fact

Recommendation contd..

Fashionandyou should be advertise in print media and

television. Because every person read newspaper and
watch TV.
Price should be more competitive.
Feedback should be taken by fashionandyou with the
help of phone-call or messages or e-mail.
Delivery of the products should be quicker.
Website should be more user friendly, products should
be arranged according to their type also, not only by
brands like any person want to see denim, he/she can
see all brands denim according to his/her needs.
Fashionandyou follow this thing, but not for all

CUSTOMER DEMOGRAPHICS

52% of FNYs shoppers are female, 48% are male.

Amongst the 52% female, 53% are between the ages 25-35,
32% between ages 18-25, 14% are above 35 years and 1% are
below 18.

Amongst the 48% male shoppers, 42% of the shoppers are

above 35 years of age, 34% lie between ages 25-35, 23%
between ages 18-25 and 1% of them is below 18 years of age.

Apart from big cities, FNY shoppers are also found in tier 2 &
tier 3 cities. However, 39% of the shoppers are from
Delhi/NCR, 19% from Mumbai, 13% from Bangalore, 6% from

Achievements

Company Achievements

Star Retailer Debutant Award 2010 in the award ceremony held by

Franchise

India

on

December

12,

2010

in

New

Delhi.

Fashionandyou.com recognized by Dataquest amongst the top 20

Hottest

Ecommerce

Startups

From

India.

WAT Awards: Fashion And You got a Silver in the Ecommerce site
of the year category.

Visit us

Official website: www.fashionandyou.com

Facebook Page :https
://www.facebook.com/pages/Life-at-FashionandYoucom
/275437532654104

According to
retail
brand
Advantages
disadvantages

my experience physically
outlet
advantages
and
Disadvantages
are:

(1.) Having a retail outlet means you

have a physical presence in that area.

(2.) Retailing is a cash business. That

means all customers pay cash or credit
card to purchase your products or
services.

(1.) Setting up a retail outlet requires high

capital cost. You have to purchase the
inventories, set up the shelves, renovate
the shop etc. The high capital outlay also
means the business is in higher risk.
(2.) Retailing belongs to a much more
passive kind of business. Instead of going
out to get business, you basically stay in
the shop waiting for customers.

(3) The sales process in retailing is

much shorter and easier compared to
other business. Customer comes to
(3.) It is not flexible to some changes that
shop, your staff serve them, customer
may take place in the market. For
decide to buy, pay up. The process is
example, the neighbourhood can go into
pretty straight forward.
If he/she has any doubt , he/she can askdecline, parking restrictions might be
(4.) Customer can touch and feel the
immediately.

Comparison between


Comparison
points

Business time

24X7 hours, business can be

done at any time.

Running Cost

Lesser than retail outlet

(no infrastructure cost)

It has fix timings for business.

(10am: 11pm)

Higher
(includes infrastructure
cost)

Convenience

Sales process

More, Customers can easily

select products without
moving around physically.

Longer

Lesser , customer has to go to

the outlet,and selects product
moving around outlet.

Much shorter and

easier

Feel the product and

check the product by
hand at the time of
purchasing
Delivery

No

It will take several weeks

(cod)

It has fix timings for

business.
(10am: 10pm))

Yes

Higher
(includesinfrastructure
cost)
Lesser , customer has
to go to the outlet,and
selects product moving
around outlet.
Much shorter
and easier
Yes

Immediately

Immediately

Comparison
points
Debit card/credit card,
Debit card/credit
cash payment
card,
cash payment and

Payment mode

by Cheque

Returning policy

send an email at
support@fashionandyou.com
Exchange within 30
within 24 hours of delivery.
days.
refund will be done as NEFT for
(cash return only In the form of
payments made through cash
reward point in membership card
on delivery' mode, and if your
which is valid in the time period of
payment is made through
03 months only.. )
credit/ debit card or any net
banking then the amount is
credited back to your account
from which the payment was
made.
current no membership offer

Membership offer
Product range

yes, it provide
membership card for every
new user, With some points.

women wear: western formals,

casuals
and ethnic wear.
Kids wear: for girls: Gypsy,
sporty, guns n roses line.
Men: Formals, casuals, ethnic

For any reason if customer is

not satisfied with a product
and product remains in good
condition, it can be returned
within 7 working days of the
original purchase/delivery
date.
In the form ofCash Refunds
Credit / Debit Card
Refunds
Cheque Refunds
yes, Westside provide
membership card .
women wear: western
formals, casuals
and
ethnic wear.
Kids wear: for girls: Gypsy,
sporty, guns n roses line.
Men: Formals, casuals,


Comarison
points

Sales offers

Offers everyday sales

Offers occasional sales +

seasonal sales

Offers occasional sales +

seasonal sales

Targeted customer

targeted toward the

upper middle class of
Indian population

targeted toward the middle

class of Indian population

targeted toward the middle

class and upper middle class
of Indian population

User interaction

by mail

by messages and call

by messages and call

CRM

Best

Good

Good

Comparison between


Comarison
points
PRODUCT SHORT
BY

PAYMENT MODE

price range,
discounts, colors
,Sizes, brand .

Jabong.com offers its customers

15 DAYS FREE RETURN /
EXCHANGE SERVICE

REFUND MODE

FEEDBACK
FACLITIES

Provided

price range,
Brand,sizes,categories discounts, colors
..
,Sizes, brand,types
of silloute and
offers .
send an email at
support@fashionandyou.com
within 24 hours of delivery, along
with photographs and our customer
care team will assist you accordingly.
Refund will be done as NEFT for
payments made through cash on
delivery' mode, and if your payment
is made through credit/ debit card
or any net banking then the amount
is credited back to your account from
which the payment was made.

Not provided

All mode

provided


Comarison
points

REVENUE
MODEL

sales revenue
model

Sales revenue
model

Sales and
advertisement
revenue model
Deal of the
day,grab or gone

SALES AVAILBLE Offers occasional

sales + seasonal
sales

Daily sales
(provide more sales)

DELIVERY
OPTION

Express delivery/non- In a day,cod

express delivery, cod

Normal,Quick
delivery
,cod
REWARD POINTS Yes(gift card)
FOR PURCHASE
NAVIGATION
good
TARGETED
targeted toward
CLIENT
all types of Indian
population

no

Yes, e-gift

confused
targeted toward the
upper middle class
and middle of Indian
population

Very good
targeted toward
the upper middle
class and middle of
Indian population


Comparison
points

USER INTERFACE continue as guest user have to

login/make new
account to
purchase
EXTRA SERVICES newsletter,you
Recently viewed
may like
item, pressroom,no
option,video of
emi service, track
dress,gift warp
order
services,emi,
track order

USER
by mail, calls and
by mail, calls and messages
INTERACTION
messages
ON TV ,newspaper, Only on Facebook
ADVERTISING
Facebook ,twitter,
and twitter.
magazine.

No need to make
account
Blog,pressroom,slash
n,flipkarte-book,emi,
track order

by mail, calls and

messages
ON TV ,newspaper,
Facebook ,twitter,
magazine.