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Toasted
Toasted
a staple food in
China that dates
back to almost
1,800 years, about
three kingdom
periods (220-280)
ago.
HISTORY OF SIOPAO
Zhuge
Liang
(181-234),
the
military strategist at that time,
invented this food which is to be
offered as a sacrifice to the gods
for healing. They are buns shaped
like human heads and are made of
flour stuffed with meat filling.
HISTORY OF SIOPAO
WELL
A
DIND
O
P
R
O
D
U
CT
D
E
V
EL
O
P
M
E
N
T
IDEA GENERATION
IDEA SCREENING
CONCEPT DEVELOPMENT
MARKET STRATEGY
FEASIBILITY STUDY
PRODUCT DESIGN
TEST MARKETING
MARKET ENTRY
IDEA GENERATION
IDEA GENERATION
IDEA
CONCEPT
MARKET STRATEGY
Daddys
Toasted
Siopao first
branch
located in
Gen. Trias,
Cavite.
MARKET STRATEGY
Strength:
They were personally overwhelmed
by the product because they
experienced and enjoyed the taste of
it and good location of the business.
Passion and dedication to move
forward
Risk taking
FEASIBILITY
Opportunity:
They were the first seller of toasted
siopao in Cavite.
Belief in experimental branding
FEASIBILITY
Product:
Used original shape of traditional
siopao.
Made with soft and fluffy toasted
bread stuffed with marinated lean
pork shoulder slowly cooked in
sweet and salty asado sauce.
PRODUCT DESIGN
PRODUCT DESIGN
Brand
name
Toasted Siopao.
PRODUCT DESIGN
Packaging
Single Purchase of
toasted siopao comes in
a paper bag.
Per dozen purchase were
packed in a box with
violet ribbon.
PRODUCT DESIGN
TEST MARKETING
MARKET ENTRY
After a series of hands-on learning
and hard work, the couple were
able operate a chain of successful
outlets in no time, producing a
fresh and delightful toasted siopao
made with their own recipe.
BIRTH
BIRTH
BIRTH
GROWTH
GROWTH
GROWTH
GROWTH