FAULTY GUIDE:

SUBMITTED BY:

MRS. UPASANA KANCHAN

ABHINANDAN MALHOTRA
PG-1
2014-2016

A newspaper

is a written publication containing news, information and

advertising, usually printed on low-cost paper called newsprint.

Supplementary

sections may contain advertising, comics, coupons, and other

printed media.
Features

a newspaper may include are:

Editorial
Comic

opinions

strips and other entertainment, such as crosswords, Sudoku and

horoscopes
Weather
An

news and forecasts

advice column

Critical

reviews of movies, plays, restaurants, etc.

A humor

column

''Hindustan'' is published by Hindustan Media Ventures Limited. Earlier it was part of HT

Media Ltd group, which spun off its Hindi business into a separate company named
Hindustan Media Ventures Limited in December 2009. It ranks as the second largest-read
daily in the country.

Hindustan has 19 editions across the Hindi belt. They are spread across Delhi, Bihar
(Patna, Gaya and Bhagalpur), Jharkhand (Ranchi, and Dhanbad), Uttar Pradesh
(Lucknow, Varanasi, Meerut, Agra, Allahabad, Gorakhpur, Bareilly, Moradabad, Aligarh,
and Kanpur) and Uttarakhand (Dehradun, HarIdwar, Haldwani). Apart from these, the paper
is also available in key towns like Mathura, Saharanpur, Faizabad.

Hindustan in addition to high-quality reportage also aspires to become an ally to its

readers in their quest for success. The ambition for the brand is to become the partner of
progress for the youth in the Hindi belt.

To understand the perception of the consumer towards

Hindustan Hindi newspaper.

A study of present and potential various market

of daily newspapers.
To find out the level of satisfaction levels
provided by Hindustan Hindi newspaper to the
consumer.

Nayi

Dishayen

A career and education supplement that guides students and helps them
pick the right career for themselves.

Tan Man

A product that suggests convenient and effective ways to

develop and maintain a healthy lifestyle to readers. Tan-Man offers guidance
on a healthy lifestyle through a wide range of topics like Food,
exercise.meditationand work life balance

Anokhi

A magazine with a content mix ranging from recipes, health tips,

fashion, family to kids upbringing. Anokhi empowers the woman from
the Hindi belt to do more with her life.

Movie

Magic
A peek into the world of glamour. Movie Magic brings gossip and
happenings from the movie and television world right into the living
rooms of the readers.

TYPE

OF DATA

PRIMARY & SECONDARY

DATA COLLECTION INSTRUMENT

Questioners

1.DO YOU READ HINDI NEWSPAPER.

2. IF YES THAN WHICH NEWS PAPER DO YOU READ

3. FOR HOW LONG YOU HAVE BEEN READING THIS

NEWS PAPER?

4. HAVE YOU EVER READ HIDUSTAN?

5. HOW DO YOU FEEL WHEN YOU HEAR THE NAME

OF HINDUSTAN?

6.WHAT DO YOU THINK ABOUT THE QUALLITY OF INFORMATION

OF HINDUSTAN AS COMPARED TO THE OTHER HINDI NEWS
PAPER?

7. DO YOU THINK HINDUSTAN IS GOING TO ADD VALUE TO

YOUR LIFE?

8. WHICH COLUMNS IN HINDUSTAN DO YOU LIKE THE MOST?

A very high segment of people goes for the daily newspaper.

People like it are very much, because of it give the major information
about in an around.

Most of the people are agree that Hindustan is giving add value to their
life because they are able to read news easily with in limited time.

People are more attracted towards the column Yuva and Desh news.

Consumers thinking that Hindustan gives Fair news as compare to other

Hindi newspaper.

Mostly people having the neutral feeling for Hindustan Hindi news paper.

Those who are giving daily news, give them special services.

Effort should be done for developing the concept of good

relationship with consumers.

The price policy should be low of ads in comparison to other news.

Price should be low to print the ads.

This survey was done to indentify various problem and level of

identify various problems and level of satisfaction of consumer, so
that efforts might done to satisfy them which would result in
building long term relationship between the customer and company.
Due to delivery in customer need and expectations, it become a
different task to satisfy every customer, therefore to satisfy each
and every customer the important of building relationship with
them existed. For this purpose a number of questions were asked to
find out behavior of customer. This research is also done to know
the views of the customer towards the services and quality provided
to them by Hindustan.