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Bad Blood Video Analysis
Bad Blood Video Analysis
Lydia McCarthy
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The use of the harsh editing and cuts throughout the video
manage to create a sense of danger and pace that fits with
both the songs lyrics and general tone as the idea of
problems could therefore be reflected in the movement
and harsh actions including the panning shot of Taylor
herself as she breaks through a wall, this could be a
representation of the destruction of her relationship and
therefore fits with Vernallis idea that all though the lyrics
may not be literally shown within the video, the
interpretations can be reflected through certain aspects and
props that fit the general tone and genre of the video. This
is further reinforced through the use of the mise en scene
and the idea that the as she explores the good and bad
aspects of her relationship its so sad to think about the
good times and this general juxtaposition between good
and bad and reflected through the costume choice. It can
also be argued by Muvley, that as most directors are male,
they use their male gaze to create videos that are
appealing and sexual to men and therefore the revealing
costume added with the sexual concept of Taylor moving
from good to bad, will appeal to a male audience and