Monster world wide

Group 3
MBA 1st year Sec A

Amritayan Das

Parth Garg

Akshatha Amin

Stanley John

Praveen Hegde
 About monster world wide
• Website: monster.com

• Category: Search

• Founded: 1994

• Description: On-line Job Site

• Founder: Jeff Taylor

• Monster.com is a publicly traded
(MWW) employment website
• It came about in 1999 as the result of
a merger between Monster Board and
the Online Career Centre.
• The site has one of the largest
employment related databases with
over 70 million stored resumes and
over 1 million job postings at any given
time
 Market share
• Monster has a market capitalization of
over $1.6 Billion as of June 2009.
• Monster.com’s Worldwide Traffic Rank
Country Rank
 United States 114
 Canada 811
 India 862
 Pakistan 1,554
 United Kingdom 2,220
 Products for B2B
Job Posting
• Advertise your job to millions of job seekers and
get qualified responses the same day!
Power Resume Search
• Fuelled by Monster’s 6Sense™ search
technology to provide results that precisely
match people with your jobs
Job Bolding
• Make your job posting stand out from the crowd.
A bold job title gets noticed and gets results.
Job Refresh
• Recharge your job postings. Launch your job
posting to the top of the job listings to
increase visibility
Career Ad Network®
• Turn your job posting into an online
recruitment ad and reach targeted candidates
across Monster's vast network of thousands of
sites.
TargetPost
• Connect instantly with local skilled,
hourly and administrative candidates.
Choose from over 250 job titles.
HireRight Background Checks
• Reduce liability and improve the quality
of your hires. Monster makes
background checking easy
Candidate Spotlight
• Turbocharge your job posting with
precision-matched, local candidates –
delivered immediately.
Monster Newspaper Posting
• Combine online and print recruiting.
Advertise your job in the Sunday edition
of a leading newspaper
Monster Diversity Products
• Diversify your workforce by expanding your
recruitment reach across a fast-growing,
dynamic candidate pool.
Monster On Demand
• Increase your exposure to local job seekers.
Post your jobs on Comcast's "On Demand"
television channel
Enhanced Job Branding
• Use Enhanced Job Branding to reinforce your
company's image and make your job postings
stand out from the competition
Keep America Working (KAW)
• Monster's Keep America Working™ Tour helps
connect you with your next hire. Participation is
free for Monster customers
Social Recruiting Solution
• Establish your recruitment presence on
Facebook and Twitter and showcase your
open positions.
Training
• Get the most from your Monster tools. Use
Monster Training to make sure you get the
best return on your Monster investment
Talent Management Suite
• Get a comprehensive suite of pre-hire and
post-hire solutions to help you accomplish
your talent management objectives
Video Profile
• Tell your company story and drive more
candidates to your positions with an
engaging, powerful, high quality video
Monster Complete
• Leverage the full power of Monster by putting
your jobs on Monster.com and on a variety of
diversity websites simultaneously.
Military
• Get unparalleled access to the largest online
source of military-veteran talent nationwide.
TargetMail
• Use targeted emails to drive job seekers to your
job postings, recruitment events, local hiring
events, and new store openings!
Monster Media Solutions
• Reach the most qualified candidates with
strategically placed, targeted ads on
Monster.com. Standard reporting included.
Compliance & Reporting
• Demonstrate compliance with EEO,
AA, and OFCCP hiring regulations
Monster Job Wrapping
• Post jobs on Monster directly from
your company's career site!
Business Gateway
• Integrate your systems with Monster to
allow automated, efficient, and
convenient access to Monster's products.
Monster Evolutions
• Help your former employees land on
their feet and stay connected—with you
and with each other.
HR Vendor Alliance Program
• Use our partnerships to your advantage.
Streamline your recruiting process while
saving time and money
Company Profiles
• Give job seekers an easy and quick way to
get an overview of your company
 Talent Management Suit

• Technology agreement with HR smart, a

leading developer of talent management
software products
• Offers enhanced and integrated Career
Site Hosting (CSH) and Applicant
Tracking System (ATS) products.
• This integrated and cost-effective solution
enables customers to optimize day-to-day HR
activities

• Offers sophisticated analytical tools to save

them time and money while improving
effectiveness and simplifying the process.
 Monster TMS offers
• Monster Career Site Hosting: a
customizable solution that lets you
match your career site with your
company website.
• Monster Recruit: a configurable,
easy-to-deploy applicant tracking
system.
• Monster Custom Recruit: a customizable enterprise
applicant tracking system that lets employers control
their entire hiring and on-boarding process.
• Monster Post-Hire Solutions, including
Performance Management, Career & Succession
Management, and Learning Management: helps
you develop and retain your talent and cultivate a
more engaged and productive workforce.
Features of TMS
 Beyond Recruitment

• Monster TMS Post-Hire solutions help you

manage your talent pool and grow tomorrow's
leaders. From performance management and
career development to succession planning and
learning management, TMS Post-Hire solutions
will help you develop and retain the talent you
have to get the most out of your human capital.
TMS Post-Hire solutions
will allow you to
• Maintain, track and manage all employee
information in a single data source
• Manage and understand the performance of
your entire workforce
• Provide learning objectives and tools to
promote development and advance skill sets
• Accelerate deployment of the talent you have,
when and where you need it
• Retain top performers and develop new ones
It All Starts With A Great
Candidate
• Monster TMS Pre-Hire Solutions offer
tools that will help streamline your
recruiting and hiring processes, from
posting jobs and screening candidates
to providing a smooth on boarding
experience for new employees and
hiring managers.
 TMS Pre-Hire Solutions
will help you:
• Streamline your talent search to reduce the time and dollars
spent recruiting by separating qualified candidates from
unqualified applicants
• Better integrate with Monster.com for easier access to
sourcing and posting tools
• Deliver extensive reporting capabilities to better understand
and optimize your recruiting and hiring processes
• Provide a better candidate experience for applicants coming
from Monster.com
• Simplify compliance efforts and help mitigate EEO, AA and
OFCCP compliance risk
•  
 Engage, Motivate And
Succeed
• Monster Performance Management allows
you to track the performance of all
employees easily and efficiently within a
single application. This tool guides
employees and managers through the
process of setting goals, measuring
performance against those goals, and
effectively understanding employee
performance.
 Monster Performance
Management can help
you:
• Set clear objectives for your employees
• Measure employee performance in support of
organizational goals
• Understand how employees are serving
stakeholders through 360° feedback
• Retain top performers by giving them access
to career development opportunities
• Use ongoing evaluations to motivate versus
relying on distant long-term objectives
Give Your Employees The
Tools to Grow
• Monster Learning Management provides access to
a centralized portfolio of training programs and
resources so you can plan, track, and measure the
effectiveness of all your learning programs for
employees, clients and business partners. The
result is a workforce that is equipped with the
information and tools they need to develop and
succeed - which means success for your business
 With Monster Learning
Management, you can:
• Demonstrate ROI for education dollars spent
• Increase productivity through better training
• Track certifications to ensure compliance
• Show commitment to your employees and
their futures
• Develop top performers
 Advance Tomorrow's
Workforce Today
• Monster Career & Succession
Management helps you easily identify and
develop employees with the potential to
fill key positions in your business. It also
helps your employees better understand
the career opportunities within your
company and identify the skills they need
to move up the org chart.
Industries using Monster
TMS
• Industries
• Aerospace and Defense
• Business Services
• Communications
• Construction
• Education
• Entertainment
• Food and Beverage
• Government
• Healthcare
• Hospitality
• Manufacturing
• Media
• Pharmaceuticals
• Retail
• Security
• Technology
 Market inteligence
• Employment Index

• Occupational Trends

• Labour Statistics
Labor statistics
 Products for B2C
For your next job

• Browse for Jobs

• Create your Resume
• Job-Hunt Strategy
• Professionally Written Resumes
For your career
• Research Careers
• Plan your Career
• Tell us your Career Goals
• Develop your Career
• Benchmark your Career
• Join a Community
Market Yourself

• Build your Profile

• Interview Advice
• Career Services
• Free Salary Calculator
Resources
• Advice Forums
• Security Centre
• Help
• Company Profiles
• What's New
 Business model
• B2B (business to business)
- allows company to post their
vacancies
- attract talents
- get better candidates
• B2C (business to customer)
- job seekers upload their resumes
- can search for best jobs as per
qualification, company, location etc
 Value proposition
• Power resume search ( 6th sense)
• Career Ad Network®
• HireRight Background Checks
• Monster Newspaper Posting
• Social Recruiting Solution
• Training
• Talent Management Suite
• Monster Media Solutions
• Career plan for job seekers (waiting for
patent)
 Revenue model
• Subscription B2B

• CPA subscription B2C

• Advertisement model

• Affiliate model
 Question 1

Critically evaluate the strategy of

monster world wide using Porter’s
Five Forces Competition model
 Evaluation of monster world wide
using Porter’s Five forces
competition model

Buyers Suppliers

Five
New Entrants Competitive Substitute Products
Forces

Rivals
Buyers
• Business houses searching potential job
seekers
• Level of threat: moderate

Suppliers
• Jobseekers
• Level of threat: low (world wide presence)
 New entrants

• New job portals Jobvite, Timesjob

Substitute products

• Physical placement consultancy

• Direct recruitment

• Referral hiring

• Campus placements
Rivals
• Vertical market players (naukri.com)
• Other job portals
Jobfox
myfirstpaycheck
Personforce
TwitJobSearch
Jobaphiles
Nushio
 Question 2

Do a SWOT Analysis on monster

world wide?
 Strengths
• Value added services
- power resume search (6th sence)
- Career Ad Network® (patented)
-
Monster Newspaper Posting
- Hire Right Background Checks
-Talent Management Suite
- Training
- interview advice
- career plan (waiting for pantent)
-Monster Job Wrapping
 Strengths
contd……
Strategic alliances

• Hotjobs 2/10 $225M

• ChinaHR 10/08 $174M
• Trovix 7/08 $72.5M
• Affinity Labs 1/08 $61M
• Tickle 5/04 $93.7M
• JobPilot 4/04 $86M
 Strengths contd…
Market intelligence

• Employment Index

• Occupational Trends

• Labour Statistics
 Weakness
• Alliance with Armees.com, 7/08 was a failure
(traffic is 0.0%)
• Not able to cater Indian market
Site Visits Summary
India Rank 731
India Reach 0.5%
Unique Users / Month 208K
 Opportunities

• Acquisition of a Indian job portal

• Can attach to different universities
placement cell
• Training to job seekers mainly
freshers
• Monster for women
 Threats
• Physical placement consultancy

• Direct recruitment

• Referral hiring

• Campus placements

• Other job portals

 Question 3

• What suggestion will you give to

MWW to sustain in India?
 Traffic in India
Naukri Monster
DEMOGRAPHIC STATISTICS
• AGE • EDUCATION
High School or less (9%)
Below 15 (0%)
Pursuing Graduation (18%)
15 - 24 (42%) Graduate / Bachelors (44%)
25 - 35 (31%) Post Graduate / Masters
(27%)
36 - 44 (14%) Phd / Doctorate (2%)
45 - 60 (8%)  
Above 60 (5%)
• INCOME • CONECTING FROM
less than Rs 2 lakh (56%)
Rs 2 lakh - Rs 4.99 lakh(21%)
Rs 5 lakh - Rs 6.99 lakh (8%) Home (30%)
Rs 7 lakh - Rs 9.99 lakh (6%)
Rs 10 lakh - Rs 14.99 lakh (2%) Office (34%)
more than Rs 15 lakh (7%) Cybercafé (32%)
School / College (1%)
Others (3%)
 Suggestion

• Can acquire leading job portal like

naukri

• Can tie up with university placement

cell
 Refference
• http://company.monster.com/a.asp
• http://www.about-monster.com/content/w
• http://vizisense.com/sites/monster
• http://www.alexa.com/search?q=monste
Thank you