What is a Business Plan?

A plan for your business

Do it for yourself not just for investors

Investors look for CAP

Clarity
Ability
Profitability business case

Key decision making points for investors

Will this team deliver
Is the need /opportunity real
Is the market size large and can this venture scale
Is there a Sustainable Competitive Advantage
Are the assumptions practical

Team Name
One line business description:
e.g. We are an online music release platform for artistes to well or
share their music
City:
Stage: i.e. concept, post-pilot stage, growth stage
Contact Person:
E-mail id:
Mobile:

Overview of your business

Should answer the questions Who will pay how much, to
whom and for what
What is your service/product/concept? i.e. what do you do? i.e.
Concept
Whom is this service targeted at? i.e. your customers/consumers?
i.e Who will pay
What is the business model? I.e. how much will they pay and to
whom
What is the pain point you are addressing or what is the opportunity
you are targeting? i.e. the need/value proposition

Team

Brief description of each team member with key points on

what he/she brings to the team [e.g. someone could lead
technology, someone could lead marketing, etc.]

Product / Service Differentiator

Highlight the uniqueness of your offering i.e. why would your

users be excited about your offering?

What is the size of the opportunity

Potential

What markets are you addressing e.g. India, global, etc. be

specific for the 18 24 months horizon

Business model e.g. how do you plan to make

money?

How are you going to make money

e.g. Our business model is to charge customers Rs____ per
month for the service. Payment will be collected in advance for a
quarter.

What price point and how does that translate into revenue

Implementation plan
How do you intend to implement this concept?
Operations: procurement/supply chain/logistics/fulfillment, etc.
Marketing: how will you get customers
Org chart
Mention your key assumptions, and highlight if different than
generally accepted numbers

Your goals

In the next 3 6 months

In the next 12 18 months or 24 months

In the next 5 years

Indicate when you become profitable

Current achievements / status:

Competitive landscape

Who will you compete with? [current or in future]

Why would someone choose you over them?

Why do you have a chance to be a dominant player?

Funding objective

How much do you

need
What do you need the
money for i.e. what will
you achieve with this
money, when do you
see profitability

Also mention any fund

raising history, if any

Matrices
being
tracked

Needs gaps
What areas do you need assistance on