Professional Documents
Culture Documents
7 Retail Trends
7 Retail Trends
And 7
Companies
Reshaping Your
Retail
Experience In
2014
61%
32%
Are looking to
deploy Self check
out facilities in
store and have
virtual customer
service.
28%
74
%
Consumers are
interested in receiving
deals and coupons on
their phone while in
the store.
.
70
%
Smartphone
shoppers use a
store locator on
their phone to plan
their shopping trip.
Smartphone users
compare products
with their phones
while in the store.
48%
34
%
Global
consumers are
using multiple
channels when
shopping.
23
%
Consumers
make in-store
purchases based
on research they
did online.
78
%
U.S. shoppers
webroom, browsing
online and then
going to a store to
make their purchase.
62
%
Retailers believe,
leading retail
companies will
capitalize on big
datas competitive
advantage in the next
five years.
50
%
Retailers believe,
that analytics can
have an impact on
business processes,
with targeted offers
and promotions.
Retailers believe,
that analytics can
have an impact on
demand forecasting,
supply chain
modeling
49%
50 billion by 2020.
49
%
54
%
Consumers
consider
ending their relationship
with a retailer if they are
not given tailor-made
content and offers.
78
%
75
%
Consumers use
social media to
refer to their
friends and family
before purchasing.
28%
DATA
CHANNELS
01
Explosive growth in
Devices and Channels
make it difficult to
consistently engage
with customers and
maximize revenue.
02
Disconnected,
unstructured data
makes it impossible to
drive customer insight
and predict future
revenue streams.
PLATFORMS
03
The new ecommerce site has doubled the conversion rate and tripled the revenue on mobile devices. Black
Friday saw a conversion rate of 200%, while cyber Monday sales was double than single day of online sales.
PERSONALIZED
CONNECTED
EXPERIENCE
1
CUSTOMER
ANALYTICS
www.aditi.com
2
21
SINGLE VIEW
OF CUSTOMER
21
SOURCES
http://www.microsoft.com/enterprise/industry/retail/retail-and-consumer-goods/articles/mobility_in_retail_infographic.asp
x#fbid=-94SkEga_d9
http://wearableworldnews.com/2014/04/14/internet-things-retail-leading-retailers-translating-e-commerce-brick-mortar-part
-2/
http://www.bidnessetc.com/business/big-data-analytics-revolutionizing-the-way-retailers-think/
http://www.dr4ward.com/dr4ward/2014/02/how-do-social-media-influence-consumers-purchasing-decisions-infographic.htm
l
http://digiday.com/brands/13-alarming-stats-about-retail-in-digital/
http://newsroom.cisco.com/release/1200551/Self-Service-Shopping-Grows-in-Popularity-According-to-Cisco-Study
http://digiday.com/brands/13-alarming-stats-about-retail-in-digital/
http://www.practicalecommerce.com/articles/61319-5-Ways-Retailers-Benefit-from-Internet-of-Things
http://www.pcquest.com/pcquest/feature/214876/impact-internet-things-retail-industry
http://www.eweek.com/database/big-data-poses-challenges-opportunities-for-retailers.html
http://newsroom.cisco.com/release/1200551/Self-Service-Shopping-Grows-in-Popularity-According-to-Cisco-Study
http://www.marketwatch.com/story/more-us-shoppers-plan-to-buy-from-stores-but-want-the-in-store-shopping-experience-t
o-match-convenience-of-online-accenture-study-finds-2014-02-03
http://www.forbes.com/sites/cherylsnappconner/2013/11/12/fifty-essential-mobile-marketing-facts/
http://digiday.com/brands/15-retail-stats/
http://newsroom.cisco.com/release/1200551/Self-Service-Shopping-Grows-in-Popularity-According-to-Cisco-Study
http://www.microsoft.com/enterprise/industry/retail/retail-and-consumer-goods/articles/mobility_in_retail_infographic.asp
x#fbid=-94SkEga_d9