ENTREPRENEURSHIP

BUSINESS PLAN
I-CAR SPA

Submitted by : Group 4/D

Confidentiality Agreement
The undersigned reader acknowledges that the information provided in this business plan is confidential;
therefore, the reader agrees not to disclose it without the express written permission of Company i-Car Spa.
It is acknowledged by the reader that information to be furnished in this business plan is in all respects
confidential in nature, other than information that is in the public domain through other means, and that any
disclosure or use of this confidential information by the reader may cause serious harm or damage to Company.
Upon request, this document is to be immediately returned to i-Car Spa.
Signature
Name (printed)

Date

This is a business plan. It does not imply offering of securities .

This document is the proprietary property of i-Car Spa

Company Description conti..

Mission:

i-Car Spa mission is to be a one option for all cars.

Better care for their car at a reasonable price to all people at their door step

Vision:

To be pioneer in car spa domain. To provide quality service, use quality equipment and value
for customer.

To diversify their business to all cash spa types including self service

LongTermAimoftheBusiness

The long-term aim of the new business to spread to Pan India by Business Franchise & after
15 years to International Level targeting South Asian Market.

This document is the proprietary property of i-Car Spa

Idea
The I-car spa is a unique door to door car detailing services
where local car loving public gets an opportunity to
experience scientific and professional vehicle care.
a)
Car clean@home
b)
road side assistance
c)
partner with car brands

This document is the proprietary property of i-Car Spa

Seed funding
To start our business, we require Rs 8,00,000 which
has a potential to be profitable in 90 days. :1.
2.
3.

Start Up Cost : Rs 1,50,000

Operating Cost : Rs 1,90,000 x 3 months
Emergency copus-Rs80,000

Total-Rs8,00,000
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Table of Contents/points of discussion

Company Description

Market Analysis

Market/ Sales Strategy

Future Expansion & Development

Staffing & Operations

Financial Projections

Future Requirements

Organization

Evolution & Control

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Company Description
PromotersandShareholders
The people involved in starting the business:

Management structure Owner Sales Manager Service

Manager- Sales Executives Service Technician and areas of
scope South Delhi
Promoters Online Services Just Dial , India Mart& Print
Media
100 % proprietorship of Group D, no public assets or shares.

This document is the proprietary property of i-Car Spa

Company Description conti..

Objectives

To provide the services the customers at their door step.

We at i-car spa want the public an exemplary experience of germ
free and dust free car drive for type of car.
Restoring its radiance to more than just its former glory, is key
to having your car stand apart.
Rejuvenation begins at The Car Spa.
We take great pride in keeping our customers happy and are
constantly upgrading our services and products to assure you
excellence in everything we do. Our priority is customer delight.
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SWOT Analysis
Strengths

Competitive Price
Eco-friendly services
Quality service
Timely and accurate service
Door to Door service

Opportunities

Time availability of customer

Big market base in South and
West Delhi
High cost of branded service
centers

Weaknesses

Limited resources
No authorization from any brand
Infrastructure
Scalability

Threats

Other brands and local players

This document is the proprietary property of i-Car Spa

Market Analysis
Analyzing the industry of car spa in India, particularly in south Delhi or Delhi is not much
possible because it is on its verge of emergence
For car servicing or wash of these modern and costly vehicles, it requires an advanced and
quality car service centre at door step.
CompetitorAnalysis
Analyzing the competitors in the car wash industry it was found that a concern named Unique
Auto Car Care was been established in South Delhi in Delhi is our main competitor. This
enterprise is one of the first car wash centres in Delhi-NCR region. They offers the same kind of
service like our company, differs except in the policies and practices. There even competition
from normal service centres in and around the Delhi NCR city which has a less effect on the
company.

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Market Analysis conti

CustomerAnalysis
The customers of the company are mainly from middle class, upper middle class and
upper class in the society. The rate of service charged is affordable for any person
owning a car in these classes. The car population in South Delhi is really high
compared to other areas in Delhi. So more customers can be gained from this large
number of car owners and this is the main reason for the business to be setup in South Delhi.
MarketProductFocus
MarketandProductObjectives
MarketObjectives
Objective of the car spa industry is to provide a quality service to the customers at a short time
for a minimum charge, which saves time and money of the customers of car service industry.
Give the luxury car owners an option to keep the sparkling shine of their cars for a long time
through the quality service available.
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Market Analysis Conti

TargetMarkets

The Old Luxury Car Owners

New Car Owners

Local Business

Hotels & Resorts

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Marketing/Sales Strategy
MarketStrategy
i- Car Spa will be positioned in the minds of people who own a car and is looking for
a quality car wash service which consumes less time, for a fair charge. This
positioning is done so that people who are in need of a car wash and have less time
can
always go for i- Car Spa.
ProductStrategy
The company offers different schemes to its customers like paying for the entire
month(ASC/CSC) and getting huge discounts. In accordance to the target market we
have diversified our offers to the customers and brought new innovations into the
market so as to get maximum market share. The product is positioned is such a way
that its affordable by all our customers
This document is the proprietary property of i-Car Spa

Marketing/Sales Strategy Conti..

Pricing
The price charged for your product or service. Considerations include:

Competitors prices

Level of competition in the market

Perception of quality-price relationship by customers

Production costs and overheads

Chain of distribution and the added-value at each stage

The extent to which the buyer can control the price

This document is the proprietary property of i-Car Spa

Marketing/Sales Strategy Conti..

Pricing
Door Step Packages
Sr.
1
2
3
4
5
6
7
8
9
10
11
12
13

SUV/MU
Description
Hatch Sedan
V
water washing
300
450
550
steam washing
350
400
600
interior dry cleaning
800
1000
1200
interior + washing
1000
1200
1550
ozone treatment
2000
3000
4500
water marks removal
350
400
600
polishing + washing
650
800
1000
Dry Cleaning + Steam Cleaning
1000
1250
1450
Rubbing + Polishing +washing
1800
2500
3000
Teflon coating
2500
3000
3550
Glass coating( Rubber +2 coat )
3500
4500
5500
sofa drycleaning with Steam Machine
200 per seat
This document
is the
proprietary
property of i-Car Spa
carpet cleaning
with
Steam
Machine
25 Rs /sq ft

Marketing , Communications &

Distribution Strategy
There are various ways to promote our product/service in the marketplace which are as follows: Advertising Print Media Ads. , Hoarding Display, Display in Car Dealer Showroom.
Public relations- Friends Referral, Competitor Customers.
Direct marketing- Sales Man Cold Calling, Mailer Distribution.
Website and internet marketing- Just Dial , Sulekha, India Mart , Website
Exhibitions and conferences- All India, Delhi Auto Expo, Builders Meet Event.
Word of mouth Referral enquiries.
Distributionstrategy
During the initial stages the company will be targeting its operations in South Delhi.
and after getting adequate demand moving into other parts of the district. The
successful car wash business dependent on the vehicle flow which is maximum
in south delhi after which the next market will be west delhi then north delhi. The
company would offer a door to door delivery system. The business work in
association with other local businesses.
This document is the proprietary property of i-Car Spa

Staffing and Operations

Outline the intended structure of the company in terms of management, number of employees, and the physical operational requirements to produce
or supply the product or service.
Management(includingBoard)OrganisationChart
Staffing

Sales & Service Manager ( after 1year )

Service Executive Senior

Service Executive Junior

Back Hand/MIS Officer

TrainingPlans
There will be planned employee and management development to be undertaken in order to maintain a skilled workforce. This will also tie in with
the future market developments and any new product or service developments.

Operations

200 sq ft Premises

Equipment water cleaning, Ozone Treatment, Teflon M/c , Steam Machine.

Communications facilities- Toll Free,Enquiry Centre Mobile Number.

Costs involved

Suppliers- polish, cleaner, car cleaner.

This document is the proprietary property of i-Car Spa

Financial Projections
Investment
StartupCost: Business Rs 25000.
Infra/Premises Rent Deposit Rs 25000
Equipment Payment on Rent : Rs 100000
Total : Rs 1,50,000

This document is the proprietary property of i-Car Spa

Financial Projections
OperatingCost:

Salaries : Rs. 30000

Raw Materials Rs40000
Wastage Disposal Rs 32000
Electricity & Gas Rs10000
Promotion : Rs. 50000
Maintenance : Rs 10000

Total:Rs 1,90,000 ( Monthly)

This document is the proprietary property of i-Car Spa

Financial Projections
Revenue:

Car SPA Package : Rs 4000

Expected Sales Unit : 80 per month

Total Monthly revenue : Rs 320000

Revenue: Rs 3,20,000 (monthly)

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Financial Operations
VariableCost&FixedCost

VariableCost

Material

Tele-communications: Rs 2000

Raw Materials: Rs 40000

Electricity & Gas: Rs 10000

Promotion: Rs 100000

Labour: nil.

Total Variable Cost: Rs 1,52,000.

FixedCost

Salaries: Rs 30000

Rent: Rs 25000

Wastage Disposal: Rs 32000

Total Fixed Cost : Rs 87000

This document is the proprietary property of i-Car Spa

Funding Requirements

The total funding requirements of the business, are those intended to be provided. We
have stated the approximate sources and fields we might be requiring funds are to be
spent.
Sources:
Promoters funds
Bank lending
Grants or loans from agencies
Investment already received
Investment sought
Requiredfor:
Equipment
R&D
Marketing
Staffing .
This document is the proprietary property of i-Car Spa

Series-a funding

To buy equipment which were on rent initially

portable car washing machine Rs 20000

ozone treatment machine Rs 80000
steam wash machine - Rs 30000
Teflon treatment Kit - Rs 30000

Total : Rs 1,60,000 x 3 ( kits required ) : Rs 4,80,000

This document is the proprietary property of i-Car Spa

Series-a funding conti.

To further scale our business , we will be requiring

4,80,000 after 3 months of our operation which will
reduce our rent expense which was further utilized
in operating cost.
So further funding will reduce our operating cost
and creating fixed asset.

This document is the proprietary property of i-Car Spa

Future Expansion & Development

After 4years plan to provide the services to North India by Channel expansion.

Propose plan to OEMs to add this service in routine servicing and to get a chance of
getting an implant in their premises to provide this service.

After 8 year of Business to Pan India by Business Franchise.

After 15 years of Business to Internationally targeting South Asian Market Countries.

Participation in International/National Automobile expos and Summits to promote the

brand i-CAR SPA.

Tie-ups with corporate Business Canters to provide services to the companies lying in
their
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ORGANIZATION
Executive team
There are two partners who control the overall operation of the business. Each one of the owners has their own functions
in the operations of the business. The managers have divided the duties to maintain the business, which will Include
employee hiring, building, property & equipment

maintenance, marketing activities, advertising and other promotion

activities.
Compensation
The profit is shared among the partners equally, there is no additional salary paid to any of the partners for any of
the functions performed by them.
Implementation plan

Completion of business plan

Fulfilling legal and deposit formalities

Set up infrastructure

Hire car wash staffs

Hire administration staff

Open business

Promotional works

Follow up

This document is the proprietary property of i-Car Spa

EVALUATION AND CONTROL

Continuous evaluation is necessary for sustaining and developing the
business. There must be evaluation and control system for all major
functions of business like: Revenue and unit
sales, Expenses, Customer feedback and other major self and
competitive activities. The market is ever changing, since there is a
Large market to capture a lot of competition may arise in the market.
A
Continuous evaluation of competitors must be conducted. As
technologies develop day by day the business must be updated
accordingly. The future of the business mainly depends on evaluation
and control
This document is the proprietary property of i-Car Spa