QUALITY FUNCTION DEPLOYMENT (QFD)

QUALITY FUNCTION DEPLOYMENT

Quality Function Deployment (QFD)

is an approach to continual improvement

that brings customers into the design of
processes
translates what customer wants into what
the organization produces
originally developed in Japans Kobe
Shipyard in the 1960s
the most widely used analogy for
explaining how QFD is structured is a house

QFD MATRIX STRUCTURE

1. Customer Input (requirements)

2. Manufacturers current
requirements/specifications to
suppliers
3. PLANNING MATRIX
Importance Rating
Competition Rating
Target Values
Scale-Up Needed
Sales point

4. Relationships
What do the customer requirements
mean to the manufacturer?
Where are the interactions among
relationships?
5. Prioritized List of Manufacturers
Critical Process Requirements
6. Identify trade-offs relating to the
manufacturing requirement

QFD PROCESS

At the first matrix, we put the

voice of the customer,
process it and have technical
features as output.
For the second matrix, we use
the out of the first, process it
and produce the applied
technologies to be used as
output.

Here is the list on the remaining QFD processes

from the point of applied technologies up to
specifications for the finished product:

Matrix 3-Input: applied technologiesoutput: Manufacturing Processes

Matrix 4- Input: Manufacturing ProcessesOutput: Quality Control Processes
Matrix 5- Input: Quality Control ProcessesOutput Statistical Control processes
Matrix 6- Input: Statistical Control
Processes- Output: specifications for the
finished Product

BENEFITS OF QFD
Benefits of QFD

1.Customer Focused
We can be assured that the processes conceived
will be based on the voice of the customers.
2.Time efficient
Since we know what the customers want, we
can focus more on doing something about it an d
not waste time on benchmarking or studying
concepts or ideas that may be new in the
industry but does not really address the needs
of the customers.

3. Teamwork oriented
Doing QFD alone is suicide. With a tremendous
amount of information to cover that needs very
accurate results in the shortest amount of time
possible, working as a team is the most viable
solution in implementing QFD.

4. Document oriented
With the matrices provided in the house of Quality,
you have a record on what the clients want, what the
company can do and how to compromise the two to
meet customer satisfaction on the new product
design.

OTHER BENEFITS of QFD are:

Shorter development cycle
Trade-offs are made in the design,
strategically, and not in the marker,
tactically
Lower costs, increased productivity
Team commitment at the design stage

CUSTOMER INFORMATION:
FEEDBACK AND INPUT

2 Broad Categories:

Input
-is obtained before the fact
Feedback
-given after the fact.

QFD TOOLS
1.

Affinity Diagram
used to promote creative thinking
Used for creative thinking. It also organizes qualitative data
gathered.

2. Interrelationship Diagraph
records the creative process
Establishes relationship between and among causes.
3. Tree Diagram
shows the tasks that must be accomplished to solve the
problem
It is the classification of tree of ideas in the affinity diagram
4. Matrix Diagram
used to identify connections among
responsibilities, tasks, functions.
it maps the voice of the customers against companies
capabilities required to meet the customers needs.

CHARACTERISTICS OF CUSTOMER
INFORMATION

Solicited
Unsolicited
Quantitative
Qualitative
Structured
Random

STEPS IN IMPLEMENTING QFD

1.Form the project team

2.Establish Monitoring
Procedures
3.Select a project
4.Conduct a kickoff meeting
5.Train the team
6.Develop the Matrices