Professional Documents
Culture Documents
Remote Env
Remote Env
Remote Env
Remote Environment
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Key External Forces
Economic Forces
Social, Cultural,
demographic, and
natural
environment
forces
Political, legal, and
governmental
forces
Technological
forces
Competitive forces
Competitors
Suppliers
Distributors
Creditors
Customers
Employees
Communities
Managers
Stockholders
Labor unions
Governments
Products
Special Interest Groups
Markets
Natural Environment
Organizations
Opportunities and
Threats
+Economic Forces
Social,
Small,
Older
Political
Goverment
Legal
+
political
Political
Example
+
Government and legal
For
Example
Technological
Forces
+
Competitive Forces
Realize that the old adage if its not broke, dont fix it has
been replaced by whether its broke or not, fix it; in other
words, continually strive to improve everything about the firm
+
Competitive Intelligence
Programs
+
Competitive Analysis