SALES DEPARTMENT RELATIONS

Interdepartmental
relations and
coordination
Coordination of personal selling

with other marketing activities

Coordination of personal selling
with other departments
Sales departments external
relations

Interdepartmental relation and

coordination

Coordinating the activities of all

departments so that maximum

progress is made towards
overall company objectives.
This is the dynamic
relationship , so a change in one
department often has
repercussions in others.

Co-ordination methods
Formal coordination method:
To

build coordination in to the

organization through grouping allied
activities under a high ranking executives.
To achieve coordination through the
general administrative officer- president
,vice president or general manager.
To use policy , planning and coordinating
committees made up of representative of
concerned departments.

Informal coordination
Informal coordination is
generally more important
than formal coordination.
1. Made aware of the need for co

ordination
2. Understand the role and
responsibilities of other marketing
jobs
3. Establish a climate that encourages

COORDINATION OF PERSONAL SELLING

WITH OTHER MARKETING ACTIVITIES

SALES AND ADVERTISING:

Same objective Different
appproaches
Need skillfull blending
Assists each other
Good coordination & frequent
communication

Sales & Marketing information:

Assists each other Maintain

relationships among personnel at all
levels
Sales & Service:
Service is a powerful selling argument
Locating personnel in the same field
office.
Co ordinating is informal & at lower
organizational levels

Sales & Physical

distribution:
Important in securing sales
volume
Formal & informal relations at all
levels are needed.
1. Minimize out of stock
occurences
2. Reduce customer Inventory
3. Solidify relations with

Personal selling with other

Departments
SALES AND PRODUCTION
SALES AND RESEARCH AND

DEVELOPMENT
i. New Product Departments
ii.New Product Managers
iii. New Product Project Management team
iv. Product Development Committee

SALES AND PERSONNEL

SALES AND FINANCE

Budget control, Credit regulations, Credit policies
SALES

AND ACCOUNTING
SALES AND PURCHASING: Cooperation is in 3 main
ways-

sales department provides purchasing with

sales estimates.
2.purchasing department informs the sales
dept on stock availability.
3.fulfills the sales department requirements .
1.

SALES AND PUBLIC RELATIONS

SALES AND LEGAL ASPECTS

SALES DEPARTMENT EXTERNAL

RELATIONS
FINAL BUYER RELATIONS:

RESEARCH RESPONSIBILITY, BASIC PRODUCT

SERVICE POLICIES
INDUSTRY RELATIONS - TWO OBJECTIVES
1. To interpret industry problems to out side
public
2. To encourage member companies to act in
the public interest.
CONTACTS WITH COMPETITORS
COMPETITIVE CONDUCT

EXTERNAL RELATIONS
GOVERNMENT RELATIONS
IMPACT
IMPACT
IMPACT
IMPACT

OF GOVT RULES &REGULATIONS

ON MARKETS
ON CREDIT BUYING BY THE GOVT
OF GOVT INCOME

EDUCATIONAL RELATIONS
IMPACT OF SCHOOL EDUCATION ON SALES
EXECUTIVES
SALES EXECUTIVES ON EDUCATIONAL PROGRAMMES

PRESS RELATIONS
IMPACT OF PUBLICITY
IMPACT OF GOOD PRESS RELATIONS
OPEN DOOR POLICY