Forward

Integration

Since Dimbulah has successful retail outlets in

the CBD, where there are high volume
customers (usually take aways). Our suggestion
is to open up restaurants in non-CBD areas. The
reason for opening restaurants is to target high
value customers which are not in the CBD areas.
The evidence for this can be seen when Walden
say If restaurants could get their coffee right,
then cafes would be in trouble
One more important factor is that this will not
lead to canalization of existing cafes as
investment bankers want quick service, which
restaurants wont provide.

Backward
Integration

N/P

New Product

Dimbulah should go for brand extension by adding tea

to their product portfolio. They should purchase tea
from farmers and sell it in their cafes under their
brand name.

Forward
Integration

Since Dimbulah has successful retail outlets in

the CBD, where there are high volume
customers (usually take aways). Our suggestion
is to open up restaurants in non-CBD areas. The
reason for opening restaurants is to target high
value customers which are not in the CBD areas.
The evidence for this can be seen when Walden
say If restaurants could get their coffee right,
then cafes would be in trouble
One more important factor is that this will not
lead to canalization of existing cafes as
investment bankers want quick service, which
restaurants wont provide.

Backward
Integration

N/P

New Product

Dimbulah should go for brand extension by adding tea

to their product portfolio. They should purchase tea
from farmers and sell it in their cafes under their
brand name.

Forward
Integration

Since Dimbulah has successful retail outlets in

the CBD, where there are high volume
customers (usually take aways). Our suggestion
is to open up restaurants in non-CBD areas. The
reason for opening restaurants is to target high
value customers which are not in the CBD areas.
The evidence for this can be seen when Walden
say If restaurants could get their coffee right,
then cafes would be in trouble
One more important factor is that this will not
lead to canalization of existing cafes as
investment bankers want quick service, which
restaurants wont provide.

Backward
Integration

N/P

New Product

Dimbulah should go for brand extension by adding tea

to their product portfolio. They should purchase tea
from farmers and sell it in their cafes under their
brand name.

Forward
Integration

Since Dimbulah has successful retail outlets in

the CBD, where there are high volume
customers (usually take aways). Our suggestion
is to open up restaurants in non-CBD areas. The
reason for opening restaurants is to target high
value customers which are not in the CBD areas.
The evidence for this can be seen when Walden
say If restaurants could get their coffee right,
then cafes would be in trouble
One more important factor is that this will not
lead to canalization of existing cafes as
investment bankers want quick service, which
restaurants wont provide.

Backward
Integration

N/P

New Product

Dimbulah should go for brand extension by adding tea

to their product portfolio. They should purchase tea
from farmers and sell it in their cafes under their
brand name.

Forward
Integration

Since Dimbulah has successful retail outlets in

the CBD, where there are high volume
customers (usually take aways). Our suggestion
is to open up restaurants in non-CBD areas. The
reason for opening restaurants is to target high
value customers which are not in the CBD areas.
The evidence for this can be seen when Walden
say If restaurants could get their coffee right,
then cafes would be in trouble
One more important factor is that this will not
lead to canalization of existing cafes as
investment bankers want quick service, which
restaurants wont provide.

Backward
Integration

N/P

New Product

Dimbulah should go for brand extension by adding tea

to their product portfolio. They should purchase tea
from farmers and sell it in their cafes under their
brand name.

Forward
Integration

Since Dimbulah has successful retail outlets in

the CBD, where there are high volume
customers (usually take aways). Our suggestion
is to open up restaurants in non-CBD areas. The
reason for opening restaurants is to target high
value customers which are not in the CBD areas.
The evidence for this can be seen when Walden
say If restaurants could get their coffee right,
then cafes would be in trouble
One more important factor is that this will not
lead to canalization of existing cafes as
investment bankers want quick service, which
restaurants wont provide.

Backward
Integration

N/P

New Product

Dimbulah should go for brand extension by adding tea

to their product portfolio. They should purchase tea
from farmers and sell it in their cafes under their
brand name.

Forward
Integration

Since Dimbulah has successful retail outlets in

the CBD, where there are high volume
customers (usually take aways). Our suggestion
is to open up restaurants in non-CBD areas. The
reason for opening restaurants is to target high
value customers which are not in the CBD areas.
The evidence for this can be seen when Walden
say If restaurants could get their coffee right,
then cafes would be in trouble
One more important factor is that this will not
lead to canalization of existing cafes as
investment bankers want quick service, which
restaurants wont provide.

Backward
Integration

N/P

New Product

Dimbulah should go for brand extension by adding tea

to their product portfolio. They should purchase tea
from farmers and sell it in their cafes under their
brand name.