International

Franchising
February 2010 Steven Wolfson
Annual Accumulated
Percentage Turnover
since 2003
Largest Sunglass Chain
in Israel
• 53 stores in 2009
• 60 stores by end of 2010

Cyprus
1 store in 2009
2 stores in 2010
 New Store
Products Displays
Concepts

Advertising
Packaging Up Selling
PR &

Franchise
Construction
Opportunities
New Store
Concepts
New Store Concept

• Exclusive
• Spacious
• Fashionable
• Powerful
• Modern
• Friendly
 New Store
Products Displays
Concepts

Advertising
Packaging Up Selling
PR $

Franchise
Construction
Opportunities
Products
Products
• High Quality
• Affordable
• Fashionable
• Young
• Energetic
• Varied
 New Store
Products Displays
Concepts

Advertising
Packaging Up Selling
PR $

Franchise
Construction
Opportunities
Displays
Displays

• Enhance sunglasses
• Designed for “Out of the Box” sales
• Provide comfortable viewing
• Incorporate full length mirrors
• Accessible
• Back lit
• Modular
 New Store
Products Displays
Concepts

Advertising
Packaging Up Selling
PR &

Franchise
Construction
Opportunities
Advertising
PR &
Naomi Campbell for ERROCA
http://www.youtube.com/watch?v=K2uxNHTUIP4
Advertising

• Sensational
• Unique
• Resounding
• Exclusive
• International
• Exciting
• $$$
 New Store
Products Displays
Concepts

Naomi
Campbell

Advertising
Packaging Up Selling
PR &

Franchise
Construction
Opportunities
Packaging
Packaging
• Includes case and cloth
• Gift ready
• Trendy
• Colorful
• Itemized
(Each pair of sunglasses individually packed
and bar-coded)
 New Store
Products Displays
Concepts

Naomi
Campbell

Advertising
Packaging Up Selling
PR &

Franchise
Construction
Opportunities
Up Selling
Up Selling

• RX Program (lens meter)

• Polarized technology demonstrator
• Handbags
• Neck straps
• Cleanses
• Car clips
 New Store
Products Displays
Concepts

Naomi
Campbell

Advertising
Packaging Up Selling
PR &

Franchise
Construction
Opportunities
Construction
Construction

In-house design department

Construction
• In-house design department
• Versatile display units
• State of the art security systems
• Bar Tags on Side of Sunglasses
• Comfortable and Esthetic
• Overhead Security (Open and Inviting Entrance)
• Maximized store room and office facilities
• State of the art lighting
• Esthetic yet effective air conditioning
 New Store
Products Displays
Concepts

Naomi
Campbell

Advertising
Packaging Up Selling
PR &

Franchise
Construction
Opportunities
Why the sunglass business?
• Strong consumer demand
• Year round demand (especially in hot climates)
• Increased UV awareness
• Fashion accessory for self expression
• Impulse buy (light weight and mobile product)
Why ?
• Number 1 sunglass chain and brand in Israel

• Aggressive pricing strategy targeting the void in

the medium range market

• 22 years of buying experience & expertise

resulting in higher than average profitability for
the franchisee
Why ?
Centralized Logistic Centre

• Automated reordering procedures

• 100% Sales and cash control
• One stop supplier for all orders
 New Store
Products Displays
Concepts

Naomi
Campbell

Advertising
Packaging Up Selling
PR &

Franchise
Construction
Opportunities
 The

Franchise system
 Our franchise organization
ERROCA
HQ

Wholesaling International Marketing and

and Development + Advertising
Distribution Management Fund

RDAR RDAR RDAR RDAR RDAR RDAR

Franchisee Franchisee Franchisee Franchisee Franchisee Franchisee

Franchisee Franchisee Franchisee Franchisee Franchisee Franchisee

Franchisee Franchisee Franchisee Franchisee Franchisee Franchisee

Our commitment
• A user friendly and simple business system
• Class room and in store training program
• Assistance with sourcing locations
• One stop store design and construction
• Store opening assistance
• On going advertising and PR activities
• On going mentoring and support program
• On going automated P&L reports and guidance
• On going store visits
Our goals (10 years)

66 stores in 4 countries by 2010 (6 international stores)

79 stores in 5 countries by 2011 (14 international stores)

97 stores in 6 countries by 2012 (27 international stores)

193 stores in 9 countries by 2015 (108 international stores)

848 stores in 19 countries by 2020 (758 international stores)
 Thank You !

Steven Wolfson
For further information on ERROCA’s
franchising opportunities

Contact Steven Wolfson

Office: +972 2 533 8805
Mobile: +972 54 670 1188
Email: stevenw@erroca.com
www.erroca.com